6 Reasons Why You Need an Ecommerce App
The mobile revolution is causing a huge stir in the corporate world, and the eCommerce sector is no exception. Ecommerce Mobile App Development for your business is changing the ways how online shopping is done. As a result of this you definitely need to be one step ahead of the competition in the retail sector and you will be able to go the additional mile.
Does your eCommerce site really need a mobile app?
Mobile applications are becoming an integral part of almost every business’s strategy to reach a broader audience. Well, thanks to advances in technology. Mobile applications have transformed the way merchants interact with their clients. Today, there is no necessity to depend upon bulletin boards or printed advertisement stuff to promote special deals or discounts. A mobile eCommerce app can do this more efficiently for you. The sky isn’t the limitation for an e-commerce firm. Indeed, it is not even close. People are spending online, and this is making e-commerce a important factor in the global economy. A few years ago, internet shopping was considered a luxury and convenience, but times have changed and it is now considered a need.
Customers utilising mobile devices to purchase products and services are essentially driving Mobile eCommerce development throughout the world. Retail eCommerce sales hit $2.3 trillion in 2019, according to eMarketer projections. If you manage an eCommerce company, you must realise and embrace this truth. With everything moving toward mobile, your eCommerce business can never realise its full potential until it is backed with a mobile app.
Let us now check out a few reasons why you need an ecommerce mobile app and how it can help you?
1. Mobile commerce is becoming more popular
Smartphone sales have totally dominated the eCommerce sector. Evaluate your sales analytics to discover what devices your consumers are using to make purchases. A substantial portion of those consumers are likely to be browsing and purchasing on smartphones and tablets. In fact, mobile devices account for 67 percent of all eCommerce sales worldwide.
2. Customers prefers apps over mobile browsers
The benefits of mobile applications over responsive mobile browsers have been debated on several times. There is no question that applications outperform browsers. It’s hardly surprising that people prefer smartphone apps. Ecommerce applications are far more convenient to use while buying, especially if you are not visiting an online business for the first time. To begin, there is no need to memorise a URL or log in to access the shop. Furthermore, apps outperform mobile browsers in terms of security and performance. However, the decline in browser-based online store visits is not the only reason you should create an ecommerce app for your business.
3. Gain a Competitive Advantage
Your ecommerce website gets an advantage if you do not have a mobile app. Customers prefer to purchase through mobile applications, therefore it’s only a matter of time until they abandon your mobile site completely. It’s great that you’re still generating mobile sales right now, but this won’t stay forever. On the other hand, being an early adopter and developing an eCommerce mobile app will provide you a competitive advantage over other websites that do not have one.
If a customer is torn between your site and a competitor’s site, the app will offer them a reason to choose you. I understand what some of you are thinking since I’ve heard similar sentiments from other company owners. You don’t believe your main competitors have a mobile app, therefore there’s no reason for you to rush to create one. For the time being, you’ll merely concentrate on creating a better website than your competitors. Unfortunately, that is the incorrect mindset.I don’t intend to be blunt, but if you don’t believe your competitors have a mobile app, you’re insane.
Every eCommerce merchant on the earth is currently competing with Amazon. They sell pretty much everything under the roof. Amazon Prime memberships are held by 95 million people in the United States alone. Sure, your branded items might not be available on Amazon. But how distinct are you? Is it possible for a client to buy something comparable from another brand on Amazon’s app? Probably.
As a result, whenever someone visits your site, they will always think of the “Amazon experience.” If you are unable to satisfy such criteria, the consumer will have no incentive to purchase from you.
A mobile commerce app is the only method to properly recreate this purchasing experience.
4. Improvement in Marketing Communication
When making a significant choice for your company, it’s tempting to get caught up in the sales figures. While a mobile app for your eCommerce store will undoubtedly increase sales, this platform goes above and beyond. Mobile applications are a marketer’s dream. You will be able to create even more income from your present and prospective consumers if you improve your marketing initiatives.
To have any hope of boosting conversions without a mobile app, you must rely on your clients browsing straight to your website.But how frequently does the same visitor need to return to your website? Even your most loyal consumers will not be required to purchase anything. So you invest marketing resources on email communication and social media initiatives in an attempt to contact your consumer base through alternative means. However, with a mobile app, you will have a more effective means of communicating with your customers—push alerts.
Tip – Examine the engagement rates of push alerts against regular email marketing.
Push notifications have an opening rate of 90%, which is 50% higher than that of email marketing. Emails are only opened by 20%. When a message is opened, 40% of individuals click or interact with a push notification, compared to only 5.4 percent of emails.
Push notifications are obviously a better method to communicate with your consumers. This is due to the fact that the user is not required to do anything.
To reach a client using social media, you must rely on them utilising that social network, seeing your post or advertisement, clicking through to your website, and then converting from there. There are simply too many steps.
5. Improved User Experience
Your store’s presentation to customers may make or break your sales. When visiting a website, customers expect simple navigation to help them discover what they’re searching for. In terms of layout, mobile apps are rather limited, which might work against you.
To be more specific, the lack of unnecessary buttons and banners in your store’s layout on mobile displays might contribute to a more pleasant customer experience. The absence of distractions will assist your consumers get to the checkout faster and return more frequently since they will remember how simple it is to make purchases in your ecommerce app.
6. Increased average order value
We’ve previously established that mobile ecommerce applications increase conversion rates, foster consumer loyalty, and reduce shopping cart abandonment rates. But let’s get back to conversions, and more especially average order value. As you may recall, mobile applications produce 140% more income than mobile websites and 130% more money than desktop websites. This is due to a combination of all of the reasons raised in this article.
It will not be easy to make your ecommerce store the most successful, but you should seize each chance that will get you closer to your company objectives. After you’ve evaluated all of the benefits of starting your own ecommerce mobile business, you can determine if it’s the correct move for you. You can also contact us for professional ecommerce mobile app development services to accomplish your mobile ecommerce app development goals.