With swipecart you can customize your product page. Please go to Product Page View tab.
Swipecart offer multiple product page layouts. On the left hand panel you can see all the layouts that are available.
You can select a layout and see its live preview in the design section.
If you hover over the design section you will be able to see Add/Edit Content button.
Clicking on Add/Edit Content button will open up a pop up for product info. From this pop up you can add/edit shipping info, Refunds and Cancellation, Return and Exchanges and Contact Us URL.
In the design section if you scroll down you will see section to drag and drop elements to customize your product page.
You can add banners or recommended product slider.
You can edit the style of recommended product slider. Each user will see different products based on their browsing behaviour.