It’s a digital era today. People search the web for business and products before making a purchase. The days of relying on phone books are gone. If someone needs to find out any information or buy a product they are most likely to run towards the internet and find it. When they search for something you offer specially for your business, you definitely want to show up and not just show up, it must look good enough to attract potential customers. Looking attractive is important as digitally your website is the first impression you give to your potential customers. No matter if they found you through a reference of a friend, your website is going to be the first point of contact with them. And as the owner of the store, you definitely want that first impression to be a good one.

If you have an existing website or if you are planning to have a new one in the future you need to understand the characteristics and qualities of a great website. In this blog, we will tell you all the points that you must consider to add or improve to your website.

What makes up a quality website?

A quality website is clean, well-organized, easy to navigate, clear/brief, latest, functional, branded that motivates the visitor to do business dealings with you. Information such as location, hours of operation, and contact information should be extremely easy to find. If you have social media profiles, buttons linked to these profiles should be present. People want a prompt solution to their problem or a prompt answer to their question. Make it effortless for them. They also want to view something visually appealing. Present them that with a quality website.

A quality website looks attractive, engaging and is easy to navigate in all browsers. You should browser test your website to make sure that it functions well and looks right across all the browsers. In the prevailing trend, there is an increased number of mobile users to access the internet and therefore the website should be simple and easy to navigate specifically on the mobile phone.

A quality website is also attractive with the content, this means that it has no spelling or grammatical errors, no lame clip arts, and no old design traits. The website should not have any blurry images and the content of the website must be appealing, easy to read, and understand about your business. Not only this font, font size, and font color choices must be properly made.

Let us now discuss all these points in some more depth.


As told in the above paragraph the site must be appealing, attractive, polished, and professional. This is because your website is reflecting your company’s products and your website is the only impression a potential customer receives of your company. Below mentioned are a few guidelines that you can follow to make your website more attractive.


The website must appear simple with adequate white space. Uncluttered layouts allow users to focus on your message. Do not overload your site with complex designs or any other effects just to impress your viewers.

Meaningful graphics

Graphics add visual variety and make your website more appealing to an otherwise boring page of the text. However, you should not overuse them. You must always make sure that your graphics add meaning to your written content.

Easily readable fonts

The standard and the most easily readable combination is black text on a white background. But many other contrasts are also acceptable if the contrast is within an appropriate range. The fonts that you use must be easy and smooth to read and the size of the fonts should range between 10 to 12 pts.

Good color combinations

A right color scheme will involve 2 or 3 primary colors that blend well and create a proper mood. Do not overdo the colors as it distracts the user from the written content.

Quality Photography

A simple way to increase visual appeal is to use high-quality photographs. High-quality photographs and images are especially important for retailers to attract customers and compel them to create a buy.


The content of the website must be fresh, interesting, and new. It must be written in a language that makes sense to the audience. The content must not include jargon and acronyms. The website must be regularly updated with fresh content. Blogs, social media, and comments are the best way to keep your website updated with fresh content.

Easily accessible contact information

Your audience won’t follow you down. Make it easy for users to access phone numbers, email, social media, and maybe an easy-to-use contact form. A Google map can be a bonus. Beyond all, ensure that this information is easily available, if not every page of your site.

Clear calls to action

If your site asks nothing of visitors, they will undoubtedly not do anything. What is the goal of your site? Even informational sites want visitors to read and share or comment on the articles, follow the company on social media, download toolkits, join mailing lists or learn more about the organization. Include an ask on every page.

SEO - Search Engine Optimization

It’s not sufficient to build a nice-looking website that’s simple to use. It needs to gain traffic. Otherwise, all that struggle and effort in designing, graphics, and content development will be for nothing. There are numbers of rules and guidelines for efficient search engine optimization, so here are some points, to begin with:

  • Use page titles and meta tags on every page and alter tags on every image

  • Optimized content on your website with those keywords that real people search for

  • Use keywords and links in the content appropriately

  • Utilize cascading style sheets for layout and keep your HTML code clutter-free.

  • Make sure that there are no broken links on the website

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Wrapping up

These are the basic tenets that will help you to develop a quality website and get more value out of your web presence. If you want to move forward you definitely need a clean and optimized website and at Rentech Digital we head brands in the right direction and provide the world’s best web development services. For more information, you can call or email us. We would be happy to answer all your questions.