We know, it sounds cliché. But we cannot stress how important CONTENT is in 2021.
Content is the king but it would be an exaggeration if we said content is everything!
Content is the medium that connects your product to the customers. And marketing content for better results has really justified the relevance of content.
Content is valuable. But how you put it forth to the audience or make them relate to your product forms the core of content marketing.
You get success in content marketing with in-depth strategies, the medium, content format, target audience and relevant content.
Why is content still important today?
Ever heard of the goals of content marketers? Do you think it is to generate leads and conversions? Here are the statistics and this may surprise you!
Why do businesses use content marketing?
84%- To create brand awareness 75%- To educate their audience 65%- To build trust 61%- To generate leads 48%- To generate direct sales
Quality content, relevant content, keyword-rich content improves your chances of ranking higher in Google’s Search Engine Results Pages (SERP).
And what is quality content? It is the content that provides answers to their search intent.
Here are some of the reasons why content is the king and will continue to remain so for the long term.
1. Content plays a level field
Way back in 1996, Microsoft czar, Bill Gates, had stressed the importance of content and had foreseen a formidable future in content for the internet. And he had said that content provides broad and equal opportunities for businesses, big and small, to supply information in the form of information or entertainment.
Using traditional content marketing means required money and only the big players were privy to it. But content now, allows everyone to market their products and services to everyone anywhere at any time. A startup can succeed fast using the power of content and so can a small-scale business. Content is universal and it doesn’t differentiate between enterprises as long as they keep providing quality content to their customers.
When it comes tocontent marketing budget allocation big enterprises spent an annual average of $230,000 on content marketing while small enterprises spent $111,000 annually.
2. Content provides interactivity
Bill Gates felt that print content didn’t provide enough depth or interactivity that could be achieved with the online medium. The personal involvement of people with audio and video content is what amplifies the power of the internet.
CNN elevated Marvel’s cinematic universe timeline experience by providing information in an interesting way.
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If you would love to know the highest ad revenue growth of various digital mediums we have it here for you-
1. Social media (Instagram, Facebook, Twitter)- 38% 2. Online video- 27% 3. Search- 18%
Interactivity through varied means using the power of the internet can work wonders for brands. It enhances user experience and builds trust among them.
3. Content creates awareness
If you are on the internet, you might have heard of the ALS Ice Bucket Challenge. This campaign was started to raise awareness about Amyotrophic Lateral Sclerosis (ALS). This challenge went viral and the ALS Association received donations of over $100 million.
National Geographic Magazine’s image about pollution caused by plastic went viral on the internet and it helped raise awareness about plastics polluting the land and oceans.
Content needs to be relatable. Content needs to be engaging. The internet is a medium where content marketers can experiment with what piques the audience’s interest. People relate to content that creates awareness through indirect means. The above examples are proof that content, when created in the most unique manner, always wins hearts.
4. Content influences decision-making capabilities
IKEA’s Place app helps customers see how the furniture products fit into their home space so that they are able to make informed decisions about their purchases.
Want to buy a home? Zillow provides comprehensive information about homes in thousands of locations and it greatly influences the home-buying power of people. Its content is crisp and clear. The images and video help the user to decide on a home.
Digital advertising in the US itself is $30 billion more than TV advertising. It is no surprise that companies allocate more than 10% of their budget to marketing.
Content has the power to influence purchasing decisions. In fact, isn’t it the sole strategy of businesses? To influence and bring sales!
5. Content offers cost-effective marketing solutions
Popeyes’ simple response “…y’all good?” to their competitor’s indirect Twitter attack on the new fried chicken sandwich captivated the internet. People flocked to Popeyes across the US locations to try the new sandwich. It drove record sales.
Never was the internet divided like the blue and black (or is it golden and white) dress wedding photo posted online! The dress by a retailer, Roman Originals, made it famous and the company became a recognized brand in the UK.
A simple tweet, a simple image, a simple ad, there are umpteen cases on the internet where a small brand has gained immense popularity thanks to the internet. Viral content- there is no formula to create viral content. It happens. And when it does, it makes the brand famous.
Good content marketing is a cost-effective way of marketing. It definitely costs less than traditional marketing, a good 62% cheaper!
The plus point is that content marketing is not restricted to brands with bigger purses. Even small enterprises with a small budget can make a big impact through the power of content. All you have to do is to hire Rentech Digital, a digital marketing expert, to understand your goals and use the power of content marketing to create brand awareness and generate leads.
6. Content guarantees lead
In fact, if you are reading this blog, this is Rentech Digital’s content marketing in the form of blogging to achieve its goal of getting visitors to its website. So, here it is! We use content to generate leads.
Businesses use content in one form or another in various mediums to generate leads. This, in fact, gives conversions and growth in sales and revenue.
In a nutshell
Good content marketing promises you lead generation and subsequent growth of sales. If your content is useful to the users and resonates with their search intent, we assure you, the result is just around the corner. Keep trying, do not stop.