Email marketing is a crucial component of any successful e-commerce strategy, helping businesses stay in touch with their customers and drive sales. And for those using the popular Shopify platform, there are a plethora of email marketing apps to choose from. But with so many options available, it can be tough to know which one is the best fit for your business. In this article, we'll be exploring the 10 best email marketing apps for Shopify, taking into account factors like features, integration, pricing, and customer support. Whether you're a seasoned e-commerce pro or just getting started with Shopify, you're sure to find an email marketing app that meets your needs on this list. So let's dive in!

Criteria for selecting the best email marketing apps for Shopify

When it comes to choosing the best email marketing app for your Shopify store, there are several key criteria to consider. Here are some of the most important factors to keep in mind:

Features and Functionality

Look for an email marketing app that offers many features to help you create effective campaigns. This might include customizable templates, automation tools, segmentation options, A/B testing, etc.

Pricing

Email marketing apps can vary widely in terms of cost, so it's important to choose one that fits your budget. Some apps charge a monthly fee based on the number of subscribers you have, while others offer a pay-as-you-go or freemium model.

Customer support

When using an email marketing app, it's important to have access to reliable customer support in case you run into any issues. Look for an app that offers responsive and helpful support, whether through email, chat, or phone.

By considering these factors when choosing an email marketing app for your Shopify store, you'll be better equipped to select the option that best fits your business's unique needs and goals.

Top 10 email marketing apps for Shopify

Here are the top 10 email marketing apps for Shopify, in no particular order:

1. Klaviyo: Email Marketing & SMS

Klaviyo is a popular email app on the Shopify app store that offers advanced segmentation, A/B testing, and automation features to help you create targeted campaigns that drive sales.

2. Omnisend Email Marketing & SMS

Omnisend is a versatile app that offers customizable templates, segmentation, automation, and integration with multiple channels like SMS and Facebook Messenger.

3. Privy ‑ Pop Ups, Email, & SMS

The Privy app lets you design customizable popups in addition to landing pages and email campaigns to help you capture leads and drive conversions.

4. Mailchimp: Email Marketing

Sought by many businesses, Mailchimp is a well-known email app that offers customizable templates, automation, and social media integration, along with a user-friendly interface.

5. CM for Commerce by Campaign Monitor

Campaign Monitor is a robust app that offers drag-and-drop email design, automation, and personalization features, along with advanced analytics and reporting.

6. Constant Contact: Email & SMS

If you want an app with multiple features, go in for the Constant Contact app. This all-in-one app offers email marketing, website builder, e-commerce, and social media management features to help you grow your business.

7. Sendinblue

Sendinblue has an easy-to-use interface and is a favorite among businesses in the Shopify app store. It offers customizable templates, automation, and CRM integration, along with SMS marketing and transactional email features.

8. Drip: Marketing Automation

The Drip email app offers advanced automation features, along with customizable email templates, segmentation, and personalization options.

9. ActiveCampaign Email Marketing

Another in-demand app in our list is the ActiveCampaign email tool available on the Shopify app store. It is an all-in-one app that offers email marketing, CRM, and automation features to help you personalize your campaigns and drive conversions.

10. HubSpot

Quite a popular and efficient email marketing tool, HubSpot is a versatile app that offers email marketing, CRM, and sales automation features, along with landing page and lead capture tools.

These are just some of the many email marketing apps available on the Shopify app store, each with its own unique features and benefits. Be sure to consider the criteria outlined above at the start of this article when choosing the app that's right for your business.

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Comparison of the top 3 email marketing apps for Shopify

While all 10 of the email marketing apps we've highlighted above are excellent choices for your Shopify store, there are a few that stand out from the pack. Let’s take a closer look at the top 3 email marketing apps for Shopify, and how they compare:

Email Marketing Apps Klaviyo Omnisend Privy
Features and
Functionality

  • Advanced segmentation

  • A/B testing

  • Automation features

  • Customizable templates

  • Segmentation

  • Automation

  • Offers integration with multiple channels like SMS and Facebook Messenger

  • Customizable pop-ups

  • Landing pages

  • Email campaigns

Pricing Free plan available for up to 250 email contacts. Paid plans start at $20/month for up to 500 contacts Free plan available for up to 250 email contacts. Paid plans start at $16/month for up to 500 contacts Free plan available for up to 100 email contacts. Paid plans start at $30/month for up to 1,500 contacts
Pros

  • Advanced features

  • Seamless integration

  • Excellent customer support

  • Versatile features

  • Excellent integration Affordable pricing

  • Powerful lead capture features

  • Seamless integration

  • Affordable pricing

Cons Pricing can be steep for larger lists Some users have reported issues with deliverability Limited email automation features compared to other apps

How will a mobile app help you to improve your email marketing campaign?

Whether you're looking for advanced automation features, powerful lead capture tools, or seamless integration with multiple channels, there's an app out there on Shopify that can meet your needs.

Talking about apps for powerful lead captures, you can do it even better by converting your Shopify store into a mobile app. The no-code app builder Swipecart available on the Shopify app store helps you design a mobile application for your store in minutes without you having to write even a single line of code.

With this no-code app builder, you can integrate and carry forward the same email apps you use for your Shopify store. The products and customer list are synced to the app from the store making it easy for you to continue with your email campaign on the app with a higher probability of customer retention and an increase in profits.

Conclusion

In conclusion, email marketing is a crucial part of any e-commerce strategy, and Shopify offers a wide range of email marketing apps to choose from. Of course, with so many options available, it can be tough to know where to start. By considering the criteria we have recommended to you and exploring the top 10 email marketing apps for Shopify, you'll be well on your way to finding the right app for your business.

And remember, choosing the best email marketing app for your Shopify store isn't a one-and-done decision. As your business grows and your needs change, it's important to re-evaluate your options and make adjustments as necessary.

We hope this article has helped you navigate the world of email marketing apps for Shopify and find the one that's right for you. Happy emailing!