WooCommerce is an increasingly popular e-commerce platform that allows online sellers to create and manage their own online stores. It has gained traction due to its flexibility and affordability, making it a great choice for entrepreneurs and small businesses.

With its easy-to-use interface and built-in features like product management, payment processing, shipping integration, analytics, and more, WooCommerce makes it easy to set up a store quickly and efficiently. Additionally, its open-source nature allows for customizations and integrations with other services.

WooCommerce has become the go-to choice for many online sellers looking to establish a successful online presence. In comparison to Shopify, it has many unique features to help you set up your store easily and market it to your target audience. In this article, let’s list the 12 reasons why WooCommerce is so popular among online sellers. It’ll give you an idea of its popularity and if it is the right choice for you to set up your online store.

1. WooCommerce is easy to set up


One of the biggest reasons why so many online sellers choose Woocommerce is because of its easy setup process.

  • To install the WooCommerce plugin on your WordPress website, head to the Plugins menu and select the Add New button.

  • Navigate and find the WooCommerce plugin. Click Install and Activate to turn it on for your website.

  • Proceed with the Setup Wizard.

The wizard will act as an auto-pilot and guide you to set up your store, select a theme, add products, select your payment gateway, set up your shipping, add plugins, and more.

The process can be completed in just a few hours, making it ideal for people who don't have a lot of time or technical know-how. Just follow the guidelines of the Setup Wizard and you are ready to go!

2. WooCommerce has an extensive features list


Woocommerce also has an extensive list of features that make it easy for online sellers to manage their stores. It includes advanced payment options, tax and shipping calculations, order management tools, inventory management tools, and more. It also offers integration with third-party services such as accounting software, payment gateways, and marketing tools, making it easier than ever to run a successful e-commerce store.

Here’s just a glimpse of its unlimited features-

  • It costs nothing to add the WooCommerce plugin to your WordPress site. The only fee that is charged is that of the transaction fee by the payment service provider.

  • WooCommerce is open-source, which means you have complete ownership of the store. You can access the data anywhere and anytime.

  • Sell any kind of products from physical to digital and services to affiliates.

  • Offer flexible secure payments. Beyond the cards, checks, and CODs, there are 140 region-specific gateways to choose from.

  • It has features for automated tax calculations, live shipping rates from leading carriers, options to print labels at home, and build mobile apps for iOS and Android.

  • It gives merchants the ability to let customers choose from endless product variations, subscription options, single items, and bundles.

  • WooCommerce has hundreds of free and paid extensions called plugins to add features and functionality to your store. From email marketing plugins like HubSpot to no-code app builder plugins like Swipecart, you can extend your store as your needs and budget grow.

  • WooCommerce has extensive documentation to empower you to sell your products in an engaging way. It has a dedicated support team for all queries, from design tweaks to online sale glitches.

  • It offers deep insights into your store sales progress. You can also integrate it with Google Analytics to track and get a report on your marketing efforts.

  • It has features to make your store more customer-friendly with multilingual content and prices in multiple currencies.

  • The WooCommerce platform is safe and secure with encrypted customer data and payment details.

These are just some of the hundreds of features available on WooCommerce making it easier than ever to run a successful e-commerce store.

3. WooCommerce offers numerous payment provider integrations


Store owners may take payments using established channels such as PayPal and Stripe while using WooCommerce. Customers can also pay using bank transfers, Cash On Delivery, debit cards, and credit cards.

This platform supports the integration of premium payment gateways to significantly simplify the purchase experience for clients. This gives consumers more payment alternatives and contributes to a more smooth checkout experience. WooCommerce's payment method flexibility provides customers with additional freedom and ease when completing transactions.

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4. WooCommerce supports multi-currencies


WooCommerce has robust built-in features that allow for the support of multiple currencies and locations, making it easy for store owners to automatically identify a customer's geolocation and accurately calculate taxes based on the regulations of the specific country. This functionality is particularly useful for businesses operating across multiple countries. Additionally, WooCommerce offers several built-in currencies, simplifying the process of setting the default currency.

5. WooCommerce offers faster page loading


WooCommerce has the best built-in capabilities to help speed up the page loading speed. Adding too many plugins and external tools may hamper the speed of the site. Also, a large and complex website with many products is going to affect its efficiency. WooCommerce is a faster-loading e-commerce platform as long as you keep it lean without any unnecessary plugins added to it.

6. WooCommerce has an affordable price point


Aside from being user-friendly and offering a wide range of features, WooCommerce is highly cost-effective compared to other eCommerce solutions available in the market. While there are paid plans that provide additional features, the basic version of WooCommerce is free.

Furthermore, supplementary plugins can be obtained at very reasonable prices, enabling small businesses or entrepreneurs with limited budgets to launch their own online stores without incurring significant expenses.

7. WooCommerce offers excellent support


WooCommerce offers exceptional support to its users via its official website and community forums. The team behind WooCommerce is readily accessible to respond to inquiries and offer guidance, which simplifies the process of launching an online store for new users. In addition, WooCommerce provides extensive documentation, tutorials, and resources on its website to help users learn the platform's features and functionality.

With such comprehensive support, users can feel confident that they have the necessary tools and assistance to succeed with their online stores.

8. WooCommerce has powerful and effective analytics


WooCommerce has rapidly become the go-to platform for e-commerce businesses, and with the right analytics tools, it's easier than ever to gain valuable insights into customer behavior and optimize sales. By harnessing the power of effective analytics tools, businesses can track trends, measure marketing campaigns, and gain a better understanding of their customers.

It gives merchants the opportunity to unlock the full potential of their e-commerce business with the power of WooCommerce analytics. Armed with these key insights, businesses can make informed decisions to enhance their store and take their success to the next level.

9. WooCommerce is flexible and scalable


WooCommerce is a powerful and versatile e-commerce plugin that provides businesses with the ability to create, manage, and scale their online stores. With its vast range of features and tools, WooCommerce offers businesses the opportunity to grow their online presence and reach more customers.

As businesses continue to invest in digital technologies, the potential for growth on WooCommerce is immense. This platform allows businesses to customize their stores with themes, plugins, and extensions that can help them optimize their sites for better performance.

Additionally, WooCommerce offers numerous marketing tools that enable businesses to increase their sales and customer base by targeting specific audiences through targeted campaigns. With its flexibility and scalability, WooCommerce provides a great opportunity for businesses looking to expand in the digital space.

10. WooCommerce offers amazing storefront customization


Customizing your storefront on WooCommerce is a game-changer when it comes to setting your online store apart from the rest. With a plethora of options available, you can personalize every aspect of your store, from its visual appearance to the services you offer. Custom pages and plugins can also be incorporated to enhance your store's functionality. By customizing your storefront, you can ensure that it stands out from the crowd, leaving a lasting impression on your customers and providing them with a seamless shopping experience.

11. WooCommerce has the best inventory management


Effective inventory management is a vital component of any successful online store. It involves keeping a close eye on stock levels, establishing pricing and discounts, and managing orders to ensure that your customers are always satisfied.

With WooCommerce, managing your inventory has never been easier, thanks to its comprehensive range of inventory management tools and plugins. These powerful tools enable you to effortlessly keep track of stock levels, set up enticing discounts and promotions, and manage orders with ease. By making use of these features, you can streamline your inventory management process, freeing up more time to focus on other aspects of your business. In turn, this will help you keep your customers happy while also boosting your bottom line.

12. WooCommerce offers various marketing tools


With so many online stores vying for customers' attention, effective marketing is more important than ever. Fortunately, WooCommerce offers a suite of marketing features designed to help businesses stand out from the crowd, reach their target audiences, and maximize sales. Whether you want to launch an email marketing campaign, create automated discounts and promotions, or explore other creative marketing options, WooCommerce has got you covered.

What's more, with the help of the no-code app builder Swipecart, you can create an app to complement your WooCommerce store and tap into the growing mobile audience. By having your own app for your WooCommerce store, you can offer your customers a seamless, on-the-go shopping experience that will keep them coming back for more.


WooCommerce has proven to be a top-tier eCommerce platform that offers a wide range of features and tools to support businesses of all sizes. From its user-friendly interface to its flexible customization options and efficient inventory management system, it stands out as a reliable and affordable solution for online sellers. With its strong support network and commitment to innovation, there's no doubt that WooCommerce will continue to be a leading choice for those looking to establish and grow their online stores!