Keyword Research Is Crucial for App Store Optimization (ASO)

If you're a mobile app developer or are preparing a mobile app release , you must know what app store optimization (ASO) is and how keyword research may help you apply this approach. In this post, we'll define ASO, explain why keyword research is critical to making it work, and show you how to do keyword research successfully to accomplish your marketing objectives.

App Store Optimization

What precisely is App Store Optimization (ASO)?

App store optimization is defined as follows:

"The practice of improving a mobile app's ranking in app store results." The Software Store for iOS & Google Play for Android are two app shops... The click-through rate (CTR) is very important in app store optimization."

Consider ASO to be the app counterpart of SEO (search engine optimization). Instead of seeking to increase the visibility of your website via higher ranks in Google's search results, you're hoping to increase the visibility of your application through top rankings in Google Play's search engine results.

What precisely is App Store Optimization

What is the significance of app store optimization?

As you may expect, app stores are a busy marketplace. The iOS App Store and Google Play have millions upon millions of programs available, not to forget lesser-known marketplaces like Samsung Galaxy Apps & LG SmartWorld. With such market dominance, your application must get quite as much coverage as possible so that it may "stand out" & create a big fanbase.

Aside from mere visibility, successful ASO is important since it allows you to earn free copies from consumers. Even though your application's basic version is free, you must increase your overall number of participants to finally turn some of them out of paying users through in-app purchases.

App store optimization allows you to achieve this in an "organic" method, rather than through pay-per-click advertisements at the top of the search results page.

ASO is a continuous process that must be refined to achieve the greatest outcomes. Keywords, for instance, are maybe the most important single piece of the ASO jigsaw. If you want to boost the conversion rate of your app , you must constantly monitor the keywords you choose to attract online traffic.

significance of app store optimization

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How to Conduct App Store Optimization Keyword Research

ASO keyword research is comparable to SEO keyword analysis in many respects. The platforms & technologies used for ASO vs SEO are the most significant distinctions. Let's go through the essentials together:

Step 1: Conduct Market Research

Gaining a thorough grasp of the market for your application is the first step toward a successful ASO. To put up with prospective keywords to include in your ASO approach, you'll need to conduct some thorough research. Your investigation will most likely include:

  • Make a list of subjects related to your app. For instance, if you're selling a note-taking application, you may add terms like "memos, meeting notes" "notes for school lecture," or "note-taking applications."

  • Consider all of the phrases that may be related to your application in some manner, whether due to the genre your application will be in, its features, or other things that would be important to your prospective customers.

  • If you're having difficulties coming up with subjects or ideas purely on your own, you could always browse comparable applications from rivals and see what comes up whenever you put in certain search queries.

  • Examine the keywords of your competition. Take considerable time "spying" on your competition to observe what keywords they rank for and how they've structured their ASO strategy. You may use tools like Google Play's Term Tool to see where your rivals are emanating from and identify any flaws in their keyword utilization.

  • Looking for recommended keywords. You may add to your existing list by searching for keyword recommendations, particularly for long-tail terms. Long-tail keywords are significant in ASO because they have less competitiveness and will bring customers with a potentially higher worth to your application.

Conduct Market Research

Step 2: Research and Select Keywords

After you've accumulated a lengthy list of keywords & key phrases, it's essential to "cut hallway" some of them. You want to concentrate on the terms that will bring the most visitors to your application with the lowest number of competitors. You must also determine which sections each term should be entered into. The most significant fields in the iOS App Store, for example, are:

  • App Name

  • Promotional Text

  • Subtitle

  • Keywords Field

The following are critical fields in Android app stores:

  • Description

  • Title

  • Short

  • Striking the Right Balance Between Traffic & Complexity

Traffic (or search volume) & keyword hardness are two of the more crucial aspects of a possible term to evaluate.

The number of people that search for that term on a constant schedule is shown by traffic. This is vital information to understand because choosing keywords with minimal search volume will not propel the ball in regards to attracting users to your application.

The keyword difficulty metric indicates how much rivalry you'll encounter if you choose to optimize your app for the relevant phrase.

The greater the difficulty number, the greater the competition for the chosen term. (Again, you may evaluate your rivals' ranks directly using your search terms or a keyword analysis tool, such as those discussed in the preceding section.)

You'll probably want to choose keywords with a pretty high search volume but not an absurd degree of competition. When doing ASO, it's critical to find a tight equilibrium between these two factors, because going too far in either way will almost surely result in lower traffic to your application.

After you've picked your keywords, you should monitor their effectiveness in terms of the number of installations they generate and how many people convert relative to the overall amount of query "hits" your application receives. If your application is on the Android platform, you could use the keyword tool's "Installs per Keyword" option; if your application is on iOS, you can use Apple Search Ads to discover the link with conversion rate & search volume for certain keywords.

Research and Select Keywords

Step 3: Improve Your Store Listing

With each of your phrases in hand, it's vital to add these to your shop listing so that your product page can be optimized. This is an important step in gaining more exposure to the mobile app you've chosen.

Try to use your relevant keywords as frequently as possible while editing the metadata columns for your listing. (If you're browsing the iOS App Store, avoid using the same term in several fields.)

Improve Your Store Listing

Step 4: Monitor the Success of Your Keywords

Once your optimized shop listing is online, you should monitor how your terms are doing in terms of enhanced exposure and conversion rate. Ensure to let your app store three to four weeks to properly integrate your upgrades. After then, utilize your favorite keyword research/analysis tool to see if your application is moving up or down in the store's search ranks, or if it is keeping stable. If you feel like making more modifications, try to do it iteratively — for example, don't alter everything simultaneously, but make gradual changes to your keyword approach.

As previously said, app store optimization is an ongoing process, therefore don't be frustrated or dissatisfied when you have to make minor "modifications" to your strategy to improve performance.

To add new keywords to your app listing & eliminate low-performing ones, just repeat the four-step procedure described above.

Monitor the Success of Your Keywords

Last Thoughts

To summarize, ASO is a great method for raising the exposure of your application & gaining more visitors & clicks. When effectively integrated, it may help your app stand heads & miles above competitors & gradually establish a dedicated user base.

Keywords are an important aspect of good app store SEO, so choose them carefully. Investigate which search terms are most appropriate to your intended audience, which phrases your rivals are optimizing for, & what keywords exist in the "perfect spot" between higher search engine volume & minimal difficulty. Equally importantly, be prepared to make changes to your keyword approach regularly - Remember that ASO is not a "set it and forget it" method. Signing Off..!