The first consideration for a programmer while introducing his application is the initial impression that the application leaves on consumers. Currently, we're discussing app onboarding, which is the method of introducing an application to users for the first time. If done correctly, this leads to the application's victory as well as the assurance that users will like to use it again and again.
With 80 percent of applications being removed on the first day, it's no surprise that we must do all in our ability to captivate visitors and provide them with a relatively easy-to-follow onboarding procedure.
Strong app onboarding is essential for the survival of any application. Nevertheless, keeping consumers interested in the long run, or perhaps in the near term, may not necessarily be effortless. Consider the following application onboarding statistical data: 25% of consumers quit applications after only single use. Strong app onboarding, on the other hand, increases retention rates by up to 50%. If you want your application to succeed, you must use strong onboarding methods.
The second phase in a mobile user's mobile app pathway is application onboarding
Step 1: Download and install the mobile application
Step 2: Mobile app onboarding
Step 3: Mobile app retention
Step 4: Repeat purchase
Why are strong client onboarding experiences so important?
Effective mobile onboarding is essential since it:
Assists users in reaching the "Wow" experience & comprehending the worth of the application.
Make sure users are aware of your application's central features & their advantages.
Encourages customers to purchase the software after the free trial period has expired.
Improves in-app conversions
Aids in increasing user interaction & retention
To allow people to sign up on the application using a login option.
Its goal is to collect important profile data from users, which will then be utilized to provide customized notifications and information.
Kinds of mobile application onboarding
There are mainly 3 kinds of mobile app onboarding that assist achieve these diverse goals.
Progressive mobile app onboarding
This is one of the most important app onboarding methods. This approach presents relevant content as users travel across the app. It is in some ways, a step-by-step procedure that directs and encourages people to take movement or action in an app.
Function-oriented mobile app onboarding
It is a method of onboarding mobile applications that focuses on functionality plus educating users on how to use the app. The feature methodology ensures that basic and essential app operations are demonstrated to users.
Benefits-oriented mobile app onboarding
This method is used to highlight the app's advantages or the value that users are intended to acquire by utilizing the application. The primary goal of this strategy is to improve sales & conversions. It aids in summarizing what the application does without going into detail about how to use it.
How to Increase User Retention With Mobile App Onboarding
Deliver instant value
If you are not immediately exhibiting the benefits of your app then you should reconsider your application onboarding procedure. A consumer must realize the primary advantage of your app right away. Users are considerably more inclined to stick to using the application for a longer period if a value is conveyed immediately. Application uninstalls will soar if customers aren't satisfied that your application will make their lives simpler or give them significant value.
The use of push notification
According to Localytics, users who have some level of individualized brand contact are much more inclined to continue with an application for Eleven or more sessions. To put it in context, if you walk into a physical business and aren't greeted, you're likely to be dissatisfied with dealing with customers. Think of app engagement in the same way.
An interaction may be as easy as delivering a welcome push notice or offering relevant content as users navigate the application. Push notifications are smart and purposeful in how you can communicate to users, great applications employ this form of engagement to define the user's mobile app journey.
For example, delivering relevant store push alerts based on behavioral analytics is a good way to encourage app engagements and retention. This is also an excellent technique to re-engage consumers who have left the sales/conversion funnel. The same data goes on to say that when this form of interaction is included, application abandonment after the first use lowers to 19% from 25%.
Keep the onboarding page brief
Users that download the app are likely to want to engage themselves in the experiences as quickly as possible. While an introduction sequence would be beneficial to your consumers, it should be kept as quick as possible. Many of your visitors may not even notice the onboarding flow.
App education should be a continuous experience with your mobile application rather than a one-time knowledge overflow. Your boarding sequence should simply educate your customers on the fundamentals. After your consumers have become more acquainted with the smartphone application, provide info about additional functionalities.
Don’t just write- demonstrate
Sentences and words are no longer sufficient to persuade customers about the value and benefits of the product. This is the reason that when we talk about the onboarding screens the application developers must think about how to demonstrate/show rather than tell. This concept in truth applies to the entire mobile app and not just the app onboard screen.
Many app developers deem too much text on the onboarding page which is significant to turn off the user. This is certainly relevant for those who do not absorb well in reading stretches of text. As a result, you should demonstrate to consumers how to utilize your mobile device using a "discover as you go" strategy.
If you wish to quickly engage your new consumers in the pleasure of your mobile application. You may use short text balloons to steer their experiences and provide recommendations along the process.
Although you wouldn't want your app onboarding process to be overly complicated or flashy, you do want it to be aesthetically engaging. People make judgments all the time based on initial impressions. As a result, you should try for the best mix of minimalism and visual attractiveness. Too much or too less of either will almost certainly hurt your mobile app's retention rate. You should try out several layouts for your onboarding page to discover which one works best for your mobile app's retention rate.
Build An Engaging App For Free
Several mobile app development companies make the blunder of addressing their consumers as if they were machines instead of humans. As a consequence, you should attempt to employ approachable/personal wording on your mobile application's onboarding page. You have low user retention for your smartphone app if consumers suspect you're attempting to sell them anything based only on your wording. While it may appear abrupt at first, you should address your visitors as if they were friends.
Many famous applications start by personalizing the material of their app depending on user preferences. Take, for example, Spotify. It's no surprise that it's popular with users.
It gives consumers options depending on dialect, genres, artists, and so on to begin personalizing the information that has been suggested to them from the beginning. Simply said, you must approach app boarding as another critical component of your user experience. You must conduct significant research on who your consumers are and then construct an overall design model centering on the user's cognitive process and personas, just like you would with any other product.
Test your onboarding process
A/B tests can aid in the optimization of the visitor onboarding process. You can, for example, experiment with sign-up choices. Do customers prefer to join up pre- or post-learning about your application? What happens to retention if you postpone sign-up till the user is more engaged? You can get answers to many such questions by doing A/B testing.
You can determine which methods, such as CTA's, are effective and which are not by using A/B testing. With all these valuable analytics, you become wiser and more efficient in campaign deployment, allowing you to focus on content and elements that encourage engagement, conversion, and retention.
Maintain contact and re-engage
Most of our phones are crammed to the capacity with apps for multiple reasons, thanks to ever-increasing storage capacity. With multiple apps in a user's smartphone and, despite having everything you require in the grip of your hand is excellent, freshly installed apps can get lost in the enormous user smartphone app library.
Fortunately, there are several methods for informing your consumers about the availability of your application. While regular social media sharing maintains your broad audience & subscribers informed, delivering push alerts and tailored emails are ideal for addressing specific consumers. Consider giving incentives to your users to boost the efficacy of re-engagement. UberEats routinely provides promotional vouchers to its customers through email to increase the number of repeat customers.
Offer lucrative rewards & incentives
Oftentimes, all the user needs is an incentive to keep returning to the app. Gamification, prizes, and loyalty programs are the difference between a longtime customer and a memory for your app. The nature of your application will influence the type of rewards you should offer. For example, if you want to promote in-app purchases, try time-sensitive deals. In contrast, if you use a freebie model, you may reward your consumers for the time they expend using your application with utilization perks.
Continuing on the concept of games, gamification is another approach to leverage game-like welcome/onboarding tactics. Gamification employs game design aspects to render non-game apps more enjoyable, challenging, and interactive. Users are participating in a gamified experience when they rack up points, pass levels, or earn prizes. Gamification aids users in navigating the onboarding process by providing the gratification of achieving a goal.
People enjoy being rewarded. While selecting an online shop, 69 percent of them look for incentive schemes for regular consumers. Various incentives or discounts lead people to assume they have gotten a fantastic deal and are saving money on an item or service they would have purchased anyhow. Furthermore, it is an excellent method of persuading consumers first over your competitors.
Segmentation & contextual mobile app onboarding
Context-based onboarding allows you to tailor routes to a user's objectives. For instance, if a user begins with a less popular function, context-specific onboarding helps them to learn about it before moving on to more important features. This form of onboarding allows for user segmentation & allows you to send specific messages to various user groups. After you've acquired data on your initial user group, think of making the onboarding experience more personalized.
You can segment users of the app as follows:
Behavioral patterns- classify people based on the purpose they show at the start of the onboarding process. Consider a yoga software that allows users to select one of three goals: relax, sleep better, or lessen stress. Create three distinct pathways to thrill your users based on their selection.
User type title- If you're developing a business app, categorize users by profession. Afterward, you'll be able to assess whether there is a major variation in the behavior of different user segments.
Do you need a hand?
More firms are turning to mobile applications to connect to their target demographic. According to studies, mobile applications may assist enhance brand remembrance and mindshare among the audience. However, taking the essential actions to enhance app engagement is also required.
As customers are flooded with numerous mobile applications, you must do more to guarantee that they remain committed to your company and continue to use the application. As a component of your comprehensive mobile app engagement strategy, you may take various actions. We may also talk about additional ways to assist you to enhance app engagement and retention. Swipecart's no-code mobile app builder with AI embed features can assist you in all your mobile app development endeavors.