At this very moment, someone is either purchasing something online for the first time or simply skimming through a product feed, carrying out research before making a purchase at a physical store, or placing their fourth order of the day. The advancement and expansion of the internet have pushed numerous online activities to new heights. The epidemic has also highlighted the importance of every business having an internet presence.
The world is ruled by technology. With the passage of time and innovation. The business sector is forced to adapt all the latest tech to remain competitive in a cutthroat environment. Technology trends in e-commerce have a big influence on consumers' online buying activity. All are influenced by new technology, new customer needs, and the ongoing move from computers to mobile devices.
According to Statista, retail e-commerce sales would increase from 4.28 trillion USD to 5.4 trillion USD between 2020 and 2024. (this will be in 2024). Such forecasts are attracting many sellers to start up their online businesses to save themselves from swinging across the world only to sell what their clients truly need?
Let's check out some latest technology trends in e-commerce that will rule in 2022
1. Image and Voice Search
Consumers are increasingly using image & voice searches to shop online. The most apparent reason for this is that this kind of searching helps people organize their life with more accuracy & less hassle. Moreover, this feature is attracting an increasing number of customers because they can now photograph the products that pique their interest, and afterward, the customers can find similar products or services on other e-commerce websites. Undoubtedly, these kinds of searches are rising in the list of technology trends in E-commerce.
2. App and Mobile Wallet
Optimizing your e-commerce site for mobile devices is no longer enough. You must incorporate mobile payment functionality into your website. In addition, you should consider developing a mobile phone app for your web business. One of the most important technological developments for e-commerce in 2022 is a user-friendly smartphone app. As the popularity of online shopping grows, buyers recognize the benefits and value the security of utilizing a mobile wallet to make payments for their online purchases. It signifies that your mobile customers anticipate using a wallet to complete their online purchases. Including a digital wallet in your e-commerce site will boost your sales.
3. Product Personalization
The significance of enabling product personalization is growing, and it is quickly now one of the most important aspects in the world of e-commerce. Product customization is also one of the evolving technological trends for e-commerce. Because product customization makes consumers' purchases easier, it can eliminate the inconveniences of online purchases while also catering to today's purchasers' demands. Automation is becoming increasingly important in product/service customization. For example, YouTube recommends a video playlist based on a user's activity. With each customer's usage habit, the service becomes increasingly personalized for them.
4. User-Generated Content
Complimenting content marketing and social marketing, several eCommerce businesses are utilizing user-generated content (UGC) for advertising. To generate sales and create consumer trust, this technique focuses on successful customer experiences.
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5. Actionable Content
Content that goes above and beyond traditional content marketing strategies by providing consumers with useful content that is relevant to their life experiences assists companies in connecting with customers and building long-term connections. Customers in 2021 will not be satisfied with a conventional digital experience. Building brand loyalty requires a personalized digital experience.
6. Big Data
Big data is used to create customized experiences. Many people are becoming more conscious that e-commerce companies are gathering personal information about them, putting them in danger. As a result, experts have conflicting views on the advantages of big data and how much it affects the personalized purchasing experience. Personalization will ultimately find its way to the IoT as digital firms continue to develop and bring more services in-house.
Raw data is transformed into actionable insights with the assistance of AI and machine learning. By harnessing the power of big data, you can provide consumers with a better shopping experience, adopt stronger, more focused personalization, forecast what customers will purchase – and when offering superior customer care, offer more safe and secure payment methods, and optimize product pricing. Merchants want to know when not if, they should leverage the force known as big data.
7. Headless and API driven E-commerce
Headless commerce is a technology that allows the e-commerce infrastructure of an online business to be disconnected from the frontend display layer. For its flexibility on the backend, as well as the SEO, content marketing, and digital experience capabilities, more e-commerce organizations are using headless.
8. Product Showcase
How to showcase the product is going to be another tech trend in e-commerce. You'd include thorough explanations, 360-degree photos, and videos, all in the interest of addressing some of your consumers' concerns about selecting a product they've never had in their hands. What exactly will that furniture look like in the living area? What size will the television screen take up on your wall? That's what augmented reality is all about. VR on the other hand, provides virtual showrooms, allowing consumers to access your virtual showroom online from any place other than your store, as well as virtual try-before-you-buy, which is a fantastic method for buyers to examine product models without you having to keep them. It may appear futuristic to you but it is not!
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9. Search Engine Optimization
Mobile-optimised sites are now rated higher in SERP than non-mobile-optimised ones. Companies with mobile-friendly websites are much more likely to rank higher, resulting in increased brand recognition and web traffic. Mobile websites are a less expensive choice, but they are severely constrained in terms of customization and interaction. Furthermore, because websites cannot be as intimately connected with the user's device, they cannot readily exploit the phone's other features.
It's also worth noting that mobile website design is dependent on the networks that are utilised to view it. If a wifi network is available, internet access, quality, and speed will all influence your mobile web experience.
Mobile websites are even more tricky to navigate since they are shown on a smaller device rather than a desktop website. This means that the user should have to go through fewer processes. Users may become annoyed and depart the site if the user experience is not simplified. This will not only reduce conversion rates but will also harm your brand's reputation. Make sure your site's functioning on mobile devices is optimised, and the user experience is clear and uncomplicated.
When determining whether to have a mobile responsive website or an e-commerce app, the best option simply relies on your business goals. If you want to provide mobile-friendly material to a large number of users, a mobile website is the best way to go. A mobile app, on the other hand, is a wonderful solution for better engaging, interacting, and communicating with your clients to develop customer loyalty.
You may determine that you require both a mobile responsive website & also a mobile app in many circumstances. Both may be a significant and useful option if done right.