User reviews or feedback from your customers is one of the top prioritized tools to gain the trust of potential clients. Though you may have a stronger online presence and a foolproof marketing strategy, they become futile without the presence of this magic section - Testimonials. According to research, 95% of surveyed say that reviews whether positive or negative influence their buying decisions. Hence, it has become a necessity to add testimonials and review sections to any website.
However, there are two factors that will influence the design of your website:
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Your website type
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The kind of services you offer or business you do
No matter what the type of your website is, creating a testimonial page is completely hassle-free with drag-and-drop website builder. All it takes is a few clicks and you are all set to launch your brand-new webpage without writing a single line of code. In this article, we’ll talk about testimonials and what you should do to create a converting testimonial using the drag-and-drop website builder Dotcom.
What Is A Testimonial?
A testimonial is a review or feedback left by customers after using your products or services. It is mostly positive as they are showcased on the website. The credibility of your brand increases when the customer talks about the products or services they have used and why they liked them.
The main purpose of a testimonial is to build the trust of the customers. There is no doubt that there are a number of self-proclaimed best brands in the market. So, how will they know which one to trust? Only through word-of-mouth, here, testimonials.
Customer testimonials empower potential clients to see what people actually thought of your products and services. It accelerates their decision-making regarding your products or services.
3 Excellent Ways To Showcase Testimonials
Now that you are going to add testimonials to your website, the next question is How. There are multiple ways to design the testimonial block of your website. Let’s discuss three prominent ways here.
1. Add Customer Reviews On Your Home Page
This is one of the most followed methods where businesses quote feedback from their customers as a slider or section on the home page.
Your home page is the first place your customers land when they check out your page. So, why not make the real deal here?
The reviews are not restricted to actual feedback, you can even quote a customer’s thoughts on your products or services on a podcast. You can also grab feedback from social media and display them on your home page.
2. Add Reviews On Product Pages
Product-specific reviews have gained an upper hand in brands that have a lot of offers. In such cases, there is no use in adding a singular review on the home page. Hence, these brands focus on displaying reviews on the product pages.
With this, they can target product-centric sales and improve their overall profits. These product-specific reviews also help to weigh the popularity of a product among several others.
3. Create An Exclusive Testimonials Page
If you don’t want to crowd your web pages with testimonials, you can create an exclusive web page where you can display all the testimonials of your customers.
In case you are worried about overwhelming your customers with multiple product reviews on one page, you can create different sections to group related reviews.
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5 Effective Ways To Capture Attention With Testimonials
Gone are the days when website owners used to display reviews or testimonials in the form of quoted texts. Nowadays, there are several ways to make an impact on the audience. Here is a rundown of 5 effective ways to display testimonials on your website.
Here, we are not referring to the layout of your testimonial. Here, we are talking about the medium through which you showcase customer feedback. The good news is that drag-and-drop website builder Dotcom supports all these channels. So, you need not worry about the design part.
1. Videos
Filming videos is an engaging method to showcase customer feedback. You can arrange video interviews with your customers and get their honest feedback on your products and services.
With the rise of YouTube, Vimeo, and other video platforms, people have started considering videos as an essential channel for communication. Hence, there are higher chances of them checking your videos.
Having videos of the testimonials is a quicker way to capture visitors’ attention and increase the conversion rate. Dotcom has elements that let you upload videos from multiple platforms and showcase them on your website.
2. Animations
You might wonder how authentic can an animation be. But, animation showcases the more humane side of your business. Animation becomes handy when you want to display customer reviews as a video but don’t want your customers before the camera.
In this method, the testimonial will be written on the screen or spoken via audio, while an animation demonstrating anything from the service will be played.
Website owners can also use animations to depict facts related to their business or industry.
3. Case Studies
Case Studies is all about how your products or services helped your existing customer. It is more suitable to have case studies on your website when your business is peculiar and niche-based.
With Case Studies, you can display detailed testimonials explaining how your products or services helped their customers and their honest opinion of them.
Case Studies are a great way to increase the engagement rate with your customers as they are detailed. In most cases, potential clients will opt for your services if they are able to relate to the pain points mentioned in the case study.
4. Blog Posts
Do you run blog posts on your website? Then, you have unlocked a gold mine of ideas with this post. Adding testimonials to your blog posts helps not only in generating content ideas but also shapes your overall marketing strategy.
You can add customer feedback to your blog posts and centralize your content based on these reviews. Through this, you can improve the conversion rate of your business.
With blogs accessed not just by potential clients but also by readers looking for information, you get to increase the scope of your audience and reach a wider market.
5. Social Media Posts
Social media platforms help in either way. You can add feedback shared by customers on your social media handle on your website. Simultaneously, you can share customer feedback as social media posts.
No matter what the way is, you get to reach a wider audience and strengthen your brand’s credibility.
How To Design A Testimonial Page With A No-Code Website Builder?
Designing a testimonials/reviews page with the no-code website builder Dotcom is a simple and effective way to showcase positive feedback from your clients or customers. Here's a step-by-step guide to help you create an appealing testimonials/reviews page.
Create A New Page
As you have decided to create an exclusive page for testimonials, create a new page in your Dotcom dashboard. This page is exclusively dedicated to testimonials or reviews. After creating a page, add a relevant name to it like, “Feedback Corner”, “Success Stories”, or “What Clients Say”.
Design The Layout
Select a layout and style that complements your website's overall design. Incorporate the essential elements and widgets into your Dotcom design canvas and customize them to create a stunning Testimonials page.
For instance, you can use the Video element to incorporate testimonial videos. For efficient arrangement of different sections, website owners can use different elements and neatly arrange them on the design canvas.
Add a Header
Your header is the first thing the website visitors will notice once they land on your webpage. At the top of the page, include a clear and catchy heading that lets visitors know they are on the testimonials/reviews page.
The header sets the context for the page, informing visitors that they will find feedback and opinions from past clients or customers. If needed, you can also add brand elements and brand colors to increase the trustworthiness of the page. Dotcom lets you customize the brand elements through its Theme Settings option.
Design the Testimonial Cards
Each testimonial can be displayed as a card. Testimonial cards are individual sections that feature each client's testimonial. You can use the Column element of Dotcom to add different sections as cards. Each card typically includes the following elements:
Client's Name: The name of the client or customer who provided the testimonial. Use real names whenever possible to add credibility and strengthen your marketing strategy. By using the Heading element on the Dotcom, you can add the name to your testimonial card.
Client's Photo: If your clients are comfortable with sharing their pictures, adding their photos can make the testimonials more personal and relatable. With the help of the Photo element, you can upload a client’s photo in Dotcom.
Testimonial Text: The heart of the card is the actual testimonial or review. It should be a concise, genuine, and positive statement from the client, expressing their experience with your product, service, or company. Use the Paragraph element to add the testimonial content.
Company Name: If the client represents a company or organization, include the name of their company. This is especially useful for B2B businesses.
Location and Date (Optional): Adding the location and date of the testimonial can add context and credibility, showing that the feedback is recent and relevant.
Rating or Icons: If your testimonials include ratings or specific indicators, such as stars or thumbs-up icons, you can include them to visually represent the level of satisfaction. Dotcom has a Star Rating element that you can incorporate here.
Emphasize the testimonial text by using quotation marks and choosing an eye-catching font or style. You can also use different colors to distinguish between the client's name and the testimonial itself.
Start adding individual testimonial cards one by one, arranging them neatly on the page. You can add multiple cards vertically or create a grid layout if you have many testimonials.
Use Categorization
Depending on your business and the variety of testimonials you've received, you might want to categorize them.
For example, if you offer different services or products, you can create sections for each category. This helps visitors find testimonials that are most relevant to their interests. Also, this reduces the stress of searching through irrelevant testimonials or resumes.
Add Call-to-Action (CTA) Buttons
If your goal is to encourage visitors to take specific actions after reading the testimonials, you can include CTA buttons. These buttons can prompt visitors to contact you, sign up for a service, or explore more about your offerings.
By incorporating these CTA buttons, you will be able to gauge how the page is working and how many visitors are motivated to click the CTA button for the next step. Dotcom has a Button element that you can use to add CTAs that are linked to a webpage, external URL, file, phone number, or email address.
Preview and Publish
With Dotcom, most designs are automatically mobile-responsive. However, it's essential to preview and test the page on different devices to ensure it looks good and functions well on smartphones and tablets. Test all the links and buttons to verify that they function correctly.
Once you are satisfied with the design and content, publish the testimonials/reviews page on your website. It's now ready for visitors to see!
Update Regularly
Keep your testimonials page up to date by adding new testimonials as you receive them. Regularly refreshing the content shows potential clients that you have a continuous stream of positive feedback.
Remember, the testimonials/reviews page is an essential tool to build trust and credibility with your website visitors. Authentic, positive feedback can greatly influence potential customers and encourage them to choose your products or services.
Conclusion
Creating a testimonials page is a powerful way to showcase the positive experiences of your clients and customers, instilling trust and credibility in your business or services. By following the steps outlined in this guide, you can design an effective testimonials page using the no-code website builder Dotcom, ensuring that your website visitors are impressed by the authentic feedback and experiences shared by satisfied clients. Start creating your testimonials page today with Dotcom.
