Nowadays, businesses running websites have started leveraging paid marketing heavily to enhance their online visibility, strengthen their branding, and increase their website traffic. The main purpose of this action is to increase their conversion rate. In short, businesses use paid marketing channels to increase their customer base which will eventually accelerate their sales. When you look at some of the top brands across the US like AT&T and Amazon, they spend substantial amounts on paid marketing.
But, what about those companies that run tight on budget?
Their best bet is Organic Conversions.
When a company runs on a tight budget, it becomes challenging for them to manage all their operations, especially distributing funds can become messy. At this juncture, they tend to allocate less funds to marketing. Now, the main query is how can the marketing team bring in qualified leads and increase the conversion - You need stats to support your claims. This is where they can rely on organic traffic and reap its benefits.
As the digital landscape continues to evolve, businesses are increasingly shifting towards no-code website builders for their ease of use and efficiency. These platforms allow users to design and launch websites without any coding knowledge, making them an attractive choice for entrepreneurs, startups, and even established businesses. However, to drive conversions organically and maximize sales, it is essential to implement effective strategies. In this article, we will explore the top 15 strategies to boost conversions through Dotcom’s no-code website builder.
1. Optimize Website Performance
Did you know that Google considers page speed as an important ranking factor for a website? So, which is the minimum speed required for a higher ranking? The minimum threshold is varying and can be achieved by attaining Google’s minimum value for Core Web Vitals. The main motive behind the inclusion of page speed as an important metric is to offer an excellent user experience.
Website performance is critical for attracting and retaining visitors. A fast-loading website ensures that users have a seamless experience and reduces the likelihood of them leaving due to slow loading times. Optimizing your website includes compressing images, using browser caching, and minimizing unnecessary scripts to improve page load times. Additionally, ensure that your website is mobile-friendly, as an increasing number of users access the internet through mobile devices.
Dotcom no-code website builder has a higher page loading speed, thereby, increasing the chances of your website getting a higher ranking in Google search results. Further, the images and videos added to your website are compressed without affecting the quality of these multimedia elements.
2. High-Quality Content Creation
Google search engine algorithm ranks high-quality content when compared to those content that has irrelevant information. Why not? The main purpose of search engines is to offer the required information to the end-users. The information should be valuable and something, that stands out from the others. This is why it is important to add high-quality content to a website.
Content marketing plays a significant role in driving organic traffic to your website. Create informative and valuable content that resonates with your target audience. Focus on topics related to your products or services, such as tutorials, best practices, and success stories. The more valuable and relevant content you provide, the more likely users are to trust your brand and convert.
The drag-and-drop website builder of Dotcom lets you add high-quality content to your website without writing a single line of code. Just drag and drop the editor elements into your design and incorporate the required content. You are all ready!
3. Search Engine Optimization (SEO)
The primary objective of any business having a website is to improve its online visibility. In this digital world, a website is a prime channel through which businesses rely on gaining leads and eventually, loyal customers. Post-COVID, businesses have begun to realize the importance of online presence and SEO plays a huge role in driving traffic organically.
SEO is the process of optimizing your website to rank higher in search engine results. By conducting keyword research, you can identify relevant keywords that your target audience is using. You can incorporate these keywords naturally throughout your website's content, meta tags, and headers. Further, building backlinks from reputable websites and optimizing for local searches can also improve your website's visibility, driving more organic traffic and potential conversions.
Creating an SEO-friendly website is completely hassle-free with Dotcom. This powerful no-code web builder ensures that you have sufficient tools to incorporate the On-Page elements on your website.
4. Leverage Social Media
When you look at online marketing channels, along with email marketing, one essential channel is social media. In social media’s absence, all your online marketing efforts turn futile. Facebook, Instagram, Twitter, Pinterest, LinkedIn, and many more have unparalleled potential that you can tap into for enhanced reach and an increase in your conversion rate. Hence, we highly recommend not to avoid it.
Social media is a powerful tool for engaging with your audience and promoting your products or services. As a first step, analyze and identify the platforms where your target audience is most active and build a strong presence there. Share valuable content, updates, and promotions to keep your followers engaged and interested in your offerings. Social media advertising can also be utilized to reach a broader audience and drive traffic to your website.
Dotcom’s Social Media element lets you promote your social channels right on your website. Your website visitors can effortlessly access your social profiles and gain trust in your products and services.
5. Video Marketing
As per statistics, 86% of marketing professionals use video marketing as an essential tool. On the other end of the spectrum, 91% of customers prefer seeing content in video format than in written format. As a website owner, you should understand this potential and incorporate videos on your website for better reach and establish an emotional connection with your customers.
Video marketing is a highly engaging and effective way to showcase the features and benefits of your products or services. You can create video tutorials, demonstrations, and testimonials that highlight how users can use your products or services. Videos are more likely to be shared and can increase brand visibility and conversions.
Dotcom’s Video element lets you add this element and upload the videos on your website. As a website owner, you can effortlessly embed video links and add them to any part of your website.
6. Customer Testimonials and Case Studies
Since the beginning of time, word-of-mouth has the power to bring a business to great heights while at the same time having the ability to bring it to the deepest bottoms. Hence, customer testimonials are important for your business. Good reviews can help your business thrive while negative reviews can hinder your growth.
Displaying customer testimonials and case studies on your website adds credibility and trust to your brand. Positive feedback from satisfied customers can influence potential buyers and reassure them about the quality and effectiveness of your business. You can also share success stories of clients who have achieved remarkable results using your products or services.
With Dotcom’s drag-and-drop editor, you can effortlessly share customer success stories and testimonials with your website visitors and increase your customer base.
7. Offer Free Resources
When you expect your visitors to subscribe to your newsletter, emailer, or any other service, there must be something from your end that you must offer them. It will entice your visitors to make decisions in your favor. This is where free resources are of great help. When you offer free yet useful resources, there are higher chances of receiving a subscription.
Providing free resources like e-books, templates, or courses helps establish your authority in the industry. Offering valuable content for free can entice users to engage with your website and product, increasing the chances of conversions in the future.
Dotcom’s website builder acts as a bridge connecting your products/services with the end users. You can use its interactive elements to power up your website and enable your website visitors to subscribe to your services without any complexity.
8. Interactive Website Elements
Do you use Amazon’s website or mobile app often? Then, you must have come across the small notifications promoting quizzes, spin-the-wheel, or any other lucky draw. Don’t you feel tempted to take part in it? And when you take part in it, you automatically gain knowledge on some products sold on the platform.
Interactive elements such as quizzes, calculators, and surveys make the user experience more engaging and enjoyable. These elements can capture valuable data about your audience and guide visitors toward conversion by showcasing the value of your products and services.
Dotcom lets you add these interactive elements to your website through the elements available in its drag-and-drop website editor. You can use these elements to offer an engaging experience to your website visitors.
9. Clear and Compelling CTAs
At the end of the day, the main intent behind creating a website and launching it is to make your website visitors take a particular action. In technical terms, it is referred to as CTAs (call-to-actions). It marks the end of your marketing efforts and helps you to attain a particular goal through these CTAs.
Your website's call-to-action (CTA) buttons should be clear, actionable, and strategically placed to guide users toward conversion. By using persuasive language, you can encourage visitors to take specific actions, such as signing up for a free trial or subscribing to your newsletter. It is an excellent tracking metric to understand the conversion rate.
The Button element of Dotcom is a life-saver for those businesses that are tired of writing and implementing long lines of coding for a simple activity. With this element, they can now add a CTA and link it to another page, external URL, email, file download, or phone number.
10. Implement Exit-Intent Popups
When a customer visits your shop and is about to leave it without making a purchase, won’t you make one final effort to change their mind? Exit-intent popups serve this purpose in the online website environment. They replace your efforts and make a final effort to retain the visitors and increase your conversion rate.
Exit-intent popups are triggered when a user is about to leave your website. These popups offer last-minute incentives, such as discounts or access to exclusive content, to encourage users to reconsider leaving and convert instead. This strategy can help reduce cart abandonment and capture valuable leads.
Top no-code website builders like Dotcom enhance the overall user experience of your customers by allowing you to add such popups to your website.
11. Personalization
Any website visitor who comes to your website expects to feel connected with the website, your products, or services. Hence, your website should talk about those factors or parameters that will enable them to instantly feel connected. This is where personalization finds its purpose. It is essential to offer personalized service to drive conversions organically.
Personalizing the user experience based on user behavior and preferences can significantly improve conversions. Use data analytics to understand your audience better and offer personalized recommendations and content tailored to their interests and needs. This will not only increase your conversion rate but also enhances your retention rate.
Dotcom has a native website tracking and analysis dashboard that enables you to analyze the essential parameters that affect your website’s performance. Through these analyses, you can make smart decisions to deliver a better user experience to your website visitors.
12. Focus on Security
All your online marketing efforts will be affected drastically if the destination link has security vulnerabilities. Imagine spending a hefty sum on marketing but the visitors end up on site whose security is not good. In the worst cases, their personal details are hacked. This will create a bad reputation online and no one else will visit your site ever.
Online consumers prioritize security when making transactions or providing personal information. Ensure that your website has SSL certificates and secure payment gateways to protect user data. Display security badges prominently to build trust and confidence in your brand.
The website that you create using Dotcom’s no-code website is SSL-certified and runs in a secure environment. Hence, you need not have any concerns about security as all of Dotcom’s websites are built in a 100% secure ecosystem.
13. Partner with Influencers
Are you a regular Instagram user? Then, you must have seen a number of feeds where someone promotes a product or service. They are called “Influencers” where they market a product or a service on behalf of the company. They share their views on it and how it has changed their life for the better or for the worse.
Influencer marketing can expand your reach and attract a broader audience. Collaborate with influencers and industry leaders who can endorse your product or service. Their recommendation can influence potential customers and drive more traffic to your website.
You can add the videos or podcasts of these influencers on your no-code website and increase the credibility of what you sell online.
14. Remarketing and Email Marketing
You must have come across certain brands that market heavily to bring in website visitors but prioritize less on converting them. It is not a good marketing strategy. According to statistics, most website visitors leave the website due to poor website design, content, or CTAs. The marketing team should realize that their work doesn’t end with bringing in traffic. The ultimate goal is to convert them.
Remarketing allows you to target users who have previously visited your website but haven't converted. It's an effective way to remind potential customers about your products or services and encourage them to return and complete their purchase. Additionally, email marketing campaigns can nurture leads, promote new features, and offer exclusive deals to keep users engaged and interested in your product.
Conclusion
By implementing these high-converting top 14 strategies, you can drive organic traffic to your no-code website and boost conversions. Remember to focus on user experience, provide valuable content, and build trust and credibility through testimonials and case studies. Consistently analyze data and refine your strategies to stay ahead in the competitive market, ultimately leading to increased sales and a successful business. As a next step, start creating your website today with the best drag-and-drop website builder Dotcom.
