January 12, 2022

Wix vs. WordPress - Which Is Better for Your Business?

Wix vs. WordPress - Which Is Better for Your Business?

In this technology era, tasks are getting automated. Creating an e-commerce store also has come a long way from building it from scratch to designing it using simple drag and drop tools. Wix and WordPress are among the popular platforms that enable you to create your own online store.

Wix is a cloud-based website builder that includes web hosting and design services intended to build a website with ease. Its Wix ADI (Artificial Design Intelligence) recommends templates based on user needs. The Wix Editor uses a standard drag-and-drop tool to help users to custom design their website. The benefit of creating a website on Wix is that you can use any reliable e-commerce app builder to convert your Wix e-commerce store into a mobile commerce app.

Wix or WordPress, which is better for your business? This is not an easy question to answer. But let us compare the main differences between them and see their pros and cons.

Ease of use

Wix is easy to start with. As a user, you sign up and in your onboarding process, it asks about your website needs. Its Wix ADI recommends some templates and the Wix website builder wizard guides you to create your own online store from start to completion. A user uses its drag-and-drop editor to create pages and place elements on the page. In fact, you can build your website within a few minutes using Wix.

WordPress can be a little intimidating for a layman. There are several steps such as website hosting and connecting your website’s domain name before you start installing and setting up the theme. After completing the design, you have various plugins to install to enable crucial functions such as e-commerce, SEO, and a host of others.

Wix wins when it comes to the matter of ease of use.


When it comes to customization, Wix offers hundreds of fully responsive templates to choose from. It also has 250+ apps from form builders to reservation systems that can be integrated into your website.

WordPress officially has lesser themes but a user can select themes from third-party such as ThemeForest, Elegant Themes, Themeisle and import them to WordPress. There are nearly 50000 plugins available on WordPress.org and you will have a tough time selecting the best plugin for your site.

So when it comes to customization, WordPress is better than Wix.


In Wix, the security factor is completely controlled by their experts. The user’s security is limited to basic two-factor authentication. The complex security aspect is the job of Wix.
In WordPress, the onus of security lies on the user’s shoulders. They have to take steps to boost security such as choosing the right host, checking for errors, and updating plugins. To keep it short, your site’s security depends on you in WordPress.

So, when it is concerned with security, WordPress wins because the user gets to secure their site in their own ways.

build an engaging app for free


Wix has strong customer support in the form of chat and callback. But the flip side is that the automated messages quite don’t help in resolving specific issues. So, getting your queries answered is a wee bit of a challenge. But the response time is thankfully less than 24 hours.

WordPress is open-source software. It has a strong community of developers and the internet is filled with resources to help users resolve issues. The plugins receive support from their developers. So support is not an issue in WordPress.

Both Wix and WordPress score equally in security.


Wix was previously lax in SEO. However, they have now improved and provide users with features such as 301 redirects, adding canonical URLs to the page, customizable URLs, titles, and descriptions. They also provide page caching and image compression but loading speed improvement is a bit of an unresolved issue in Wix.

WordPress offers matchless features in SEO. They have strong plugins such as Yoast that give limitless options to make your website SEO strong. They also have plugins to cache and minify the pages.

In SEO, WordPress is undoubtedly the leader and better than Wix.


Wix offers a free plan but with limited features and options. If businesses have to deliver a branded experience, they might have to shell out anywhere between $50 to $500 per month to make their e-commerce store powerful and interactive.

The cost of web hosting in WordPress is less. But for a website to function with the latest features and functions, users have to buy good themes and plugins. But the plus point is that there are a host of free plugins and less-cost themes that will still deliver useful features in your e-commerce website.

When you compare WordPress and Wix in costing, we go with WordPress.

Website ownership and portability

As previously mentioned, Wix scores in ease of use because you are building the website on its servers, using its ready templates and apps. But the flip side is that you own nothing except the content on the website. So, if you are not satisfied with its pricing or options and decide to move to another new platform, it is quite a task.

On the contrary, you own the WordPress site. This makes it easy for you to port it from one platform to another. You can even export the website elements, data, and content to an external backup. Many different hosting providers support the WordPress platform. So, the export to other hosting solutions or the import to WordPress hosting from other platforms is easy and fast.

WordPress wins in the ease of website ownership and portability.


Take your culinary skills to the next level by baking cookies and cakes. Actually, you can bake a whole range of sweets and savories and pack them off to your customer location. From bread, cheesecakes, cookies to pies, macrons, muffins, bagel, crackers, and doughnuts, you can be a master baker both in your locality and all over the world.

So, is it Wix or WordPress?

Simple, study the pros and cons. There is no one common solution to whether Wix is the best or WordPress. It depends on your business needs. Both are great in their own ways and you can choose from among the two to create your own online store.

Our suggestion is to go with Wix if you need a simple website for the local market. It is easy to create a website in Wix and has less of a learning curve. You can easily manage local online services with a Wix website. But if you are a serious e-commerce brand offering powerful online features, we would suggest you go with WordPress. As a business owner, you can harness the power of WordPress to convert your brand into a multichannel online sales engine.

Whatever you choose, we have a simple e-commerce app builder to convert your e-commerce store into a mobile app. Just like WordPress and Wix, Swipecart allows you to easily design an app with a powerful drag-and-drop tool. You don’t have to create an app from scratch. And no coding is required. Swipecart offers third-party plugin integration to make your app engaging and user-friendly. You can choose the advanced or enterprise plan to get additional features such as segmented push notifications, customizable themes, dedicated app converter expert, marketing & analytics dashboard, and much more. All these come at an unbelievably affordable rate.

Try Swipecart and open new channels to increase your online sales. If you are interested in converting your WordPress or Wix website into an app with our powerful e-commerce app builder, we will gladly assist you now.

10.Art from recycled paper

People are growing more and more aware of using recycled products. You can create beautiful cards, gift packs, ornaments, and sculptures from recycled paper and sell them online. Corporates love to give such items to their clients as they have a social responsibility to do so. Take your shop online and market it to business houses. You never know when one small business idea will take wings and fly high.

11.Essential oil blends

With people stressed at work and in life, what they seek is relaxation therapy. Aromatherapy is the most-sought health benefit that people love to indulge in on weekends or vacations. The wellness industry is on a boom and essential oil for aromatherapy is what you need to sell at this moment for you to start and grow your business


Just like dresses and fashion, the internet is filled with people selling jewelry. But there is still demand for unique jewelry. Beads, metal, gemstones, enamel, clay, wire, wax, paper, pearl, shells, resin, ceramic, glass, you have so many materials and types of jewelry that the list is extensive. If you are skilled in any trending or antique jewelry technique, go ahead and start your own business. Rest assured, you will earn handsome profits.

13.Curated gift box

Gift box filled with goodies for every occasion! Sounds interesting, right? If you have an eye for curating gifts, pack them into beautiful boxes and make a business out of it. Goodie bags or gift boxes are in demand everywhere. Startups send their products wrapped in gift boxes to influencers and businesses to try them. Corporates give curated boxes of sweet treats or soaps and oils to their clients. Actually, this business sounds interesting!


We all need to bathe every day, but what if we made it more enjoyable with handmade natural scented soaps. The homemade soaps are in great demand because they contain less chemicals and are safe for the skin. If you can master the art of soap making, there is a solid market to sell it online.


Plant is the new gifting idea. It gives people a sense of satisfaction of doing something to save the planet. But it is not plants but the planters that are gaining prominence. Why gift plants in simple pots when you can gift them in beautiful planters? From metal planters to ceramic planters, from jute bag planters to glass planters, you can start with a small business idea and expand it online to make it big.


It is a good idea to start your own business online if you are passionate about it. Online business is easy to set up and helps you to reach many customers worldwide than face-to-face techniques.

A website serves as your online e-commerce store to sell products, but a mobile app gives you the power to personalize the customer shopping experiences and grow your business manifold. Now, convert your website into a mobile app using Swipecart. It is easy and fast. You can save tons of money that you would otherwise need to build your mobile app from scratch.

A small business idea has the potential to earn you good money. All you need is a website or a mobile app. Now, you’re ready to go online!