Running a successful WooCommerce store is no easy feat. With increasing competition, it's crucial to stay ahead of the game and continually optimize your store for maximum conversions. One effective way to achieve this is by leveraging the power of plugins. These handy add-ons can enhance your store's functionality, improve the user experience, and ultimately boost your conversion rates.

According to recent studies, plugins play a significant role in driving sales and revenue for WooCommerce stores. In fact, businesses that utilize plugins to optimize their online stores have reported a staggering 200% increase in their conversion rates! This statistic highlights the undeniable impact that plugins can have on your store's success.

In this article, we will explore eight of the best WooCommerce plugins that can help you improve your conversion rates. These plugins are designed to address various aspects of your store, from improving site SEO and enhancing product displays to streamlining the contact form process and implementing effective marketing strategies. Let's get started.

1. Advanced Coupons

(Advanced Coupons – Better WooCommerce Coupons, Store Credit, Gift Cards, Loyalty Program & More)

8 Best WooCommerce Plugins to Increase Conversion Rates

Are you a WooCommerce store owner looking to improve conversions through coupon marketing strategies? Advanced Coupons is a free WooCommerce coupon plugin designed to enhance your coupon capabilities and maximize your marketing potential. With a range of powerful features and benefits, Advanced Coupons empowers merchants to create stunning offers, protect profits, retain customers, and streamline coupon management.

15,000+ store owners actively use it as it gives the flexibility to create a lot of deals at the store, structure them right, and manage them to have a huge impact on the top-line revenue.

We have included the Advanced Coupons plugin in our list of the best WooCommerce plugins to increase conversion rates because it is an undeniable fact that coupon marketing strategies work best to retain customers.

Features of Advanced Coupons

  • Easily run Buy One Get One (BOGO) deals on your WooCommerce store.

  • Set coupon rules to prevent coupon misuse and control when they can be used.

  • Give store credit to customers for purchases or refund orders as store credit.

  • Organize your coupons into categories for better management.

  • Apply coupons with a simple URL link, making it convenient for customers.

  • Create coupons specifically for certain user roles or exclude roles from coupon usage.

  • View a list of coupons used on an order in the quick order preview.

  • Compatible with various WooCommerce plugins, including payment gateways and currency switchers.

Benefits of Advanced Coupons

  • Market your store better with advanced coupon features.

  • Increase profitability with flexible BOGO deals and targeted coupon usage.

  • Protect your profits by setting cart conditions to prevent coupon misuse.

  • Retain customers by offering store credit as a refund or manual adjustment.

  • Easily manage and organize your coupons with categories.

  • Simplify the coupon application process with URL coupons.

  • Target specific user roles with role-restricted coupons.

  • Improve workflow and efficiency with coupon details in the order preview.


It is free to download for WooCommerce merchants. But if you want access to additional features, consider paying $59.50 per year or more.

2. StoreCustomizer

(StoreCustomizer – A plugin to Customize all WooCommerce Pages)

8 Best WooCommerce Plugins to Increase Conversion Rates

The StoreCustomizer plugin empowers you to take control of your store’s optimization. It eliminates the need for multiple plugins by providing a comprehensive set of features and functionalities right at your fingertips. With this plugin, you can customize all aspects of your store, from the product pages to the checkout process.

A well-designed store attracts customers and makes their shopping experience delightful. This is the reason this plugin is included in our list of the best WooCommerce plugins to maximize conversion rates.

Features of StoreCustomizer

  • Customize all WooCommerce store and product pages, cart pages, checkout pages, and user account pages without the need for child themes or multiple plugins.

  • Edit or remove elements, adjust the font size and color, and customize the design of buttons to create a unique shopping experience.

  • Modify 'On Sale' banners, edit or remove product page tabs, and add "New Product" badges for recent additions to your store.

  • Add login/logout menu items, include sales statistics for admin users, enable auto-updates for the cart, and edit cart and checkout buttons.

  • All settings are conveniently integrated into the WordPress Customizer, allowing you to visually customize WooCommerce in a live environment.

  • StoreCustomizer includes only the necessary code, ensuring fast loading times and optimal performance.

Benefits of StoreCustomizer

  • Save time otherwise needed to manually add PHP code snippets or deal with complex child themes.

  • Make changes and see the results instantly within the WordPress Customizer, providing a user-friendly and efficient customization experience.

  • Create a visually appealing and branded store by customizing fonts, colors, buttons, and banners.

  • Tailor the user experience by adding convenient elements like "Continue Shopping" and "Back to Shop" buttons.

  • Simplify the checkout process by removing unnecessary fields and optimizing cart and checkout buttons.


You can download StoreCustomizer for free. Its paid version, StoreCustomizer Pro, is available for $49 per year.

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3. LiveChat

(WordPress Live Chat Plugin for WooCommerce – LiveChat)

8 Best WooCommerce Plugins to Increase Conversion Rates

LiveChat lets you engage customers instantly, answer questions, and provide a seamless shopping experience. Customize the chat window, integrate with popular apps, and enjoy the benefits of real-time customer support. With automated messages, chat invitations, and visitor analytics, you'll gain valuable sales insights. Boost sales and customer satisfaction with the LiveChat plugin for WooCommerce.

Features of LiveChat

  • Engage with customers directly and instantly on your WooCommerce website, providing quick responses and addressing queries instantly.

  • Set up automated messages to reach out to customers who may be experiencing issues on the checkout page, ensuring a smooth buying process.

  • Utilize chat invitations to increase customer interaction and encourage them to explore your products or services.

  • Access the archive, visitor analytics, and live chat surveys to gain valuable sales insights and enhance your business strategies.

  • Enhance the visual appeal of your store with a modern chat window, eye-catching design elements, and branded chat buttons.

  • Provide customer support beyond office hours with LiveChat's built-in ticketing system, managing offline communication conveniently.

  • Seamlessly connect LiveChat with popular apps like Mailchimp, Zendesk, HubSpot, and more for streamlined operations.

Benefits of LiveChat

  • Solve customer problems promptly, increase sales and conversions, offer convenient customer support, understand customer needs better, and stay ahead of competitors.

  • Engage visitors in real-time, offer assistance, capture sales opportunities, and reduce cart abandonment with the LiveChat widget integrated into your WooCommerce store.

  • Utilize LiveChat's powerful features to drive sales, improve customer loyalty, and provide exceptional customer service.

  • Seamlessly integrate LiveChat with your favorite email marketing tools and customer relationship management systems, enhancing your marketing efforts and customer interactions.


This plugin’s usage price starts at $20 per month. It offers a free trial for 14 days to try out its features.

4. FunnelKit

(Funnel Builder for WordPress by FunnelKit – Customize WooCommerce Checkout Pages, Create Sales Funnels & Maximize Profits)

8 Best WooCommerce Plugins to Increase Conversion Rates

Supercharge your sales funnel with the power of FunnelKit, a plugin to create funnel builders. With its intuitive interface and cost-effective solution, you can effortlessly create conversion-optimized opt-in pages, stunning landing pages, flexible WooCommerce checkouts, one-click upsells, and captivating thank-you pages.

With over 10,000 active installations, this plugin is quite popular among WooCommerce merchants. It helps them create lead capture pages, and boost the average order value of customers’ carts and profits. Undeniably, we include this in our list of the best WooCommerce plugins to maximize conversion rates.

Features of FunnelKit

  • Access a library of stunning, fully mobile-responsive templates to create opt-in and landing pages that capture leads effectively.

  • Design checkout pages with trust seals, product guarantees, customer reviews, and cost breakdowns to simplify the purchasing process.

  • Create and customize the upsell offers based on specific rules to drive more revenue from each customer.

  • Engage customers, provide relevant information, and encourage repeat purchases with beautifully designed thank-you and order confirmation pages.

  • Track contacts entering your funnel and analyze their total spending, accepted offers, and spending patterns at each step.

  • Monitor the total number of contacts, orders, and revenue generated, and track recent user activities in real-time right from your WooCommerce dashboard.

Benefits of FunnelKit

  • Ensure a seamless experience across all devices through mobile-responsive opt-in and landing pages.

  • Optimize checkouts to instill trust and boost conversions.

  • Maximize average order value by offering highly-targeted one-click upsells and order bumps.

  • Improve post-purchase service and long-term relationships with customers.

  • Gain valuable insights into customer behavior and preferences.


Funnel Builder Lite is free to download but offers limited features. You have to pay $99.50 per year to start accessing its premium features.

5. TrustPulse

(FOMO & Social Proof Notifications by TrustPulse – Best WordPress FOMO Plugin)

8 Best WooCommerce Plugins to Increase Conversion Rates

Increase signups on your membership site and expand your email subscriber list by harnessing the persuasive power of social proof. Studies show that consumers are 92% more likely to trust recommendations from their peers than traditional advertising. With TrustPulse, you can tap into this trust factor and influence purchasing decisions in your favor.

Boost your sales and conversions effortlessly with the powerful TrustPulse FOMO (Fear of Missing Out) plugin. By leveraging social proof notifications, you can create a sense of urgency and credibility that drives visitors to take action. TrustPulse helps you build trust among your audience, making them more likely to engage with your offerings.

TrustPulse has 40,000+ active installations, proving that more and more merchants prefer to showcase the live stream of recent sales to boost their WooCommerce sales instantly. There is no doubt then that this deserves a place on our list of the best WooCommerce plugins to maximize conversion rates!

Features of TrustPulse

  • Craft visually stunning FOMO popups that match your website's design seamlessly using TrustPulse's intuitive notification builder.

  • Customize the message, colors, and images to create notifications.

  • Choose between two types of FOMO campaigns: Recent Activity and On-Fire.

  • Show live streams of recent purchases, membership site registrations, email signups, and more.

  • Use TrustPulse FOMO popups to increase membership registrations on your site.

  • Target the right audience at the right time with advanced targeting rules and precise timing controls.

  • Measure the views and conversions generated by your social proof notifications, allowing you to optimize and refine your strategies for even better results.

Benefits of TrustPulse

  • Increase signups on your membership page and grow your email subscriber list.

  • Use the FOMO popups to instantly increase conversion rates.

  • Influence purchasing decisions by displaying recommendations from your customers.

  • Build trust among your audience and increase their engagement.

  • Encourage visitors to make a purchase by showing live streams of live purchases.

  • Optimize and refine your strategies through advanced analytics.


It is free to install on WooCommerce. But you can also opt to pay $5 per month or more to access its premium features.

6. Swipecart

8 Best WooCommerce Plugins to Increase Conversion Rates

With millennials and Gen Z hooked to their mobile screens for a larger part of the day, it is easier to communicate and engage with them on it than trying to sell online on a website. A better option than a mobile-friendly website is an app that loads faster and is easily accessible. Instead of building an app from scratch, you can latch on to your existing WooCommerce website and create an app from it without having to code.

Swipecart, a no-code app builder plugin on WordPress, helps you convert your store into an app and engage customers on it through personalized messages and offers. All the product details from your store are fetched to the app, and the plugins installed on the store can be extended to the app on Swipecart.

The benefit of installing this no-code app builder is that you get to create an app at a fraction of the cost and faster without having to code. Its functionality extends beyond just designing your app. You can also automate your push marketing campaigns and make your app engaging through features such as Swipe Mode and Studio Mode.

Features of Swipecart

  • Create iOS and Android apps without ever writing a line of code.

  • Easy-to-use drag-and-drop editor to design the app.

  • Any updates made to the website are immediately reflected in the app.

  • Range of widgets, plugins, and integration tools to design app components and features.

  • Add branding elements such as logos and splash screens and make a white-label app.

  • Get a real-time preview of the changes made to the app’s design.

  • User segmentation and automated push notification scheduling for better conversions.

  • Remind users of items left in the cart through abandoned cart notifications and increase repeat app returns.

  • Implement an easy onboarding and fast checkout process for the users’ seamless shopping experience.

  • Track and analyze user activities through advanced 2D graphical charts and a 3D globe view.

  • Enhance the app’s functionality by integrating your favorite plugins from the WordPress store.

Benefits of Swipecart

  • Seamlessly connect your WooCommerce store with your app.

  • Build iOS and Android apps without having to code.

  • Real-time data sync ensures that your app users have the most up-to-date content and information.

  • You can create a unique and visually appealing app that aligns with your brand identity.

  • Engage your users and drive conversions through personalized push notifications.

  • Improve efficiency by creating automated workflows for push campaigns.

  • Enhance the customer experience and optimize your marketing strategies through tracking and analysis.


It has a 7-day free trial. The plans start at $49 per month.

7. All in One SEO

(All in One SEO – Best WordPress SEO Plugin – Easily Improve SEO Rankings & Increase Traffic)

8 Best WooCommerce Plugins to Increase Conversion Rates

If you are searching for a plugin to boost SEO for your WooCommerce store, we would recommend All in One SEO. Though there are other popular plugins like Yoast SEO and Rank Math SEO, the All in One SEO plugin offers varied features at a lower subscription cost when compared to others.

Easily set up your store’s SEO with advanced features like XML sitemaps, optimized search appearance, SEO meta title, SEO meta description, SEO keywords, social media integration, SEO search console, local SEO, and schema markup with this easy-to-use plugin.

This plugin has more than 3 million active installations and 3,000 reviews. It is easily one of the best WooCommerce plugins to maximize conversion rates.

Features of All in One SEO

  • SEO content analysis tool and an actionable SEO checklist to quickly optimize blog posts and pages.

  • SEO readability analysis to get insights into improving content to boost search visibility.

  • Integrates seamlessly with prominent social networking networks such as Facebook, Twitter, Pinterest, YouTube, LinkedIn, Instagram, and others.

  • Smart SEO schema markup is an in-built feature that helps you gain more visitors through SEO-rich snippets, Google-featured snippets, breadcrumb site links in SEO, and picture SEO search results.

  • AI tool called Link Assistant to improve the website’s internal linking structure.

  • Support for 301 redirects, 302 redirects, 307 redirects, and an automatic 404 error monitor to track and redirect 404 errors.

  • Use OpenAI’s ChatGPT to generate SEO titles and meta descriptions.

  • Competitor SEO analysis to outrank them and improve your website’s SEO.

  • Connect your store with Google Webmaster tools.

Benefits of All in One SEO

  • Improve the visibility of your blog articles and pages in search engines.

  • Make your content more reader-friendly to improve user engagement and attract more organic traffic.

  • Share website content on social media, expanding your reach and driving more traffic to your site.

  • Attract more targeted traffic by implementing SEO schema markup.

  • Improve your website’s internal linking structure and enhance the user experience.

  • Track and redirect broken links, ensuring visitors are redirected to relevant pages.

  • Save time and effort through recommendations for compelling and optimized titles and descriptions.

  • Analyze your competitors’ SEO strategies and identify areas where you can outrank them.

  • Get valuable insights into your website’s performance in Google searches and optimize your site for better search visibility.


This plugin is free to download. You can access its premium features by paying $49.60 per year or more.

8. WPForms

(Contact Form by WPForms – Drag & Drop Form Builder for WordPress)

8 Best WooCommerce Plugins to Increase Conversion Rates

WPForms is a contact form plugin with comprehensive features that has everything you need to create forms. It helps you create a variety of forms, including multi-page forms.

With ready-to-use templates and customizations possible, it helps you create user-friendly dynamic contact forms where fields change based on the user’s answer.

You can also integrate this plugin with the MonsterInsights tool to easily track your lead capture information. This plugin has over 5 million active installations and an excellent customer support record.

Features of WPForms

  • Easy drag-and-drop online form builder to easily add custom form fields, rearrange them, and create a complete form in minutes.

  • Pre-built form templates to create forms such as simple contact forms, marketing forms, request a quote forms, payment order forms, registration forms, or subscription forms.

  • 100% responsive and mobile-friendly forms by default.

  • Easily integrate contact forms with your email marketing tool or collect payments for bookings and orders.

  • Create polls and surveys with graph customization and display aggregate results to users.

  • Create password-protected membership registration forms, online RSVP forms, and other address book contact forms.

  • Integration with leading payment gateways to create a payment form, registration form, or online booking form.

  • Easy customization of forms with section dividers, form fields, labels, and buttons.

  • Display a personalized success message or link users to a personalized thank-you website.

  • Split long forms into multiple pages with a progress bar.

  • Based on user behavior, show or hide fields and contact form sections.

Benefits of WPForms

  • Easily create an amazing form in minutes without coding.

  • Start with pre-built form templates to save time.

  • 100% responsive forms that work on mobiles, desktops, and tablets.

  • High-performance forms with smart conditional logic.

  • Respond to leads quickly with an instant form notification feature.

  • View all your leads in one place to streamline the workflow.

  • Smart spam protection feature to prevent spam submissions.

  • Easily embed forms in blog posts, sidebar widgets, footers, etc.

  • Create subscription forms and connect them with email marketing tools.

  • Easily collect payments online with custom-made payment forms.


This has a free version. The premium version starts at $99.50 per year, and subscribers can access additional features and integrate the plugin with multiple websites.

Wrapping Up

Every conversion matters in the competitive world of e-commerce. By utilizing the right WooCommerce plugins, you can optimize your store, improve the user experience, and increase your chances of turning visitors into loyal customers. The eight plugins discussed in this article offer a wide range of features and functionalities that can have a profound impact on your conversion rates.

So, why wait? Install these plugins, explore their features, and witness the transformation in your conversion rates. Your customers are waiting for a remarkable shopping experience—let these plugins help you deliver it!