Although Facebook’s level of popularity has decreased compared to other social media platforms like Instagram, TikTok, etc, but yet Facebook’s huge network still makes it a marketing tool worth investing in.
Facebook advertisements may produce excellent results & convert immediately after they go live. However, for this to transpire, your ad design must be strong enough to compete with information that your audience is interested in.
So, how can you ensure that consumers don't ignore your ads?
CAccording to our expertise, several design elements might affect the success of your advertisements, which is why we compiled some tips & methods to help you develop Facebook banner ads that overcome banner blindness.
Another thing to remember before designing Facebook banner Ads is- Although Facebook has a large user base, releasing an ad into void does not bring in a large number of conversions. Targeting is the secret to Facebook ads. Facebook has the most effective ad targeting than any other website.
Let’s get started..!
Best practices for Facebook Banners Ads
1. Your product should be the focus of your ad
The goal of your ads is to get consumers to buy what you're offering, whether it's an item or service. As a result, the item must inevitably take center stage. Preferably, you should put your item or your offerings or the product in the forefront of your design so that it is the first thing consumers see when they view the ad.
You must utilize a high-quality photograph or graphic of your product that occupies at least 70 percent of the layout for this reason.
Take a look at this design template - The Nike Shoe covers 70% of the space of the banner.
The whole idea behind this is the visual appeal. Before consumers grasp what your advertisement is all about, the very first thing that captures (or does not) their attention is the ad's aesthetic attractiveness. The only method of standing out is to utilize an eye-catching graphic design for the advertisement.
This does not imply that your design must be complicated. Everything is preferable to keep it basic and to the point. The goal, like with every other marketing technique, is to concentrate on the target demographic. Although it may sound conventional, attempting to capture everyone's attention does not grab attention.
2. Size / Dimensions
When it comes to aesthetic value & elegance, one essential component that is sometimes overlooked is the dimension or the size of the ad. Facebook advertisements are limited in their dimensions & file sizes, with a minimum dimension of 600 × 600 pixels as well as a maximal size of 30MB. It's advisable to try and determine a dimension that is appropriate for your design within these parameters.
Whether you choose a portrait or landscape image, the much more essential element is that the image be large enough to attract the public's attention & allow viewers to absorb the material without straining. Nevertheless, there is no maximal size restriction, it is essential to check that the sharpness and resolution for larger images are adequate to make the image appear good. A low-quality image will probably not pique the user's interest.
3. Use color psychology
Color schemes have more sway than you realize. They establish visual order and can even impact human behavior by conveying sentiments and thoughts.
Here's a quick rundown of the most common colors and the feelings they might elicit in individuals.
Shades created by combining two colors might evoke sentiments associated with both composing hues. For example, plum, a red+purplish, might inspire feelings associated with richness and majesty associated with the purple tone, as well as youthfulness, vitality, and boldness associated with the red tone.
Contrasting colors in your design will capture your audience's interest and also get the ad noticed.
But how do you choose the ideal color palette?
The simplest method is to combine hues from opposing ends of the color wheel, like yellow with purple, to create a dramatic impact.
Although contrast is good, black & white photos for Facebook advertising should be avoided. A B&W color scheme may look beautiful and mysterious, however, in an oversaturated stream, it will inevitably fail to capture attention.
Take into account that the ideal way is to maintain your color selections consistent with your brand. In this manner, your designs will be consistent and your audience will recognize you. You may apply this all to pictures or messages as well, making sure they stand out from the crowd.
Follow the lead of Starbucks. The majority of their advertisements include a color scheme of their logo's green and a blue-green tint is known as teal. This color palette is already an element of their design aesthetic and is easily identified.
4. Utilize videos
Among the most captivating kinds of advertising are video advertisements. According to the statistics, 69% of buyers prefer to receive information about a new service or product through a video. You may demonstrate your business or product with a video ( without any of the word or space constraints of picture or text ads). That being said, it's critical to keep the video as brief as possible yet successfully communicating a message.
Using Facebook stories to advertise with videos is an excellent idea. GIFs are a popular type of video material. The most concise & entertaining type of material is video material. The appropriate size and dimensions of video ads are mentioned in the image below.
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5. Engaging and crisp copy
Even though the product/service offering is crucial, how the offer is delivered is equally vital. A copy can indeed be given in a variety of tones. It might be entertaining, sarcastic, direct, or unique.
A typical error in settling on a tone is to leap right into attempting to appeal to what consumers would appreciate most. Everyone enjoys a good chuckle, however, the key question is whether the comedic tone fits with your brand's image.
Nonetheless, if the brand is diverse because it can be defined by a variety of tones, it makes perfect sense to capitalize on the audience's reaction to those tones. You may use A/B test tools to determine which tones work best and how you can apply them efficiently.
6. Leverage texts
When it concerns ad copy, less is more, so restrict it to a minimum. Use brief, straightforward ad language that successfully conveys your message, and add a call-to-action to entice users to act. After all, visitors will discover further about your service or product if they go to your site or app, therefore there's no reason to stuff your Facebook ad with irrelevant information. Furthermore, there is plenty of opportunity for text both above and beneath the ad. Your ad ought to be simply scannable, which means utilizing plain typefaces rather than fancy ones or merging no more than two fonts for an ad.
To maintain consistency with your brand, utilize an identical font(s) across all Facebook ads. Font rules are almost certainly included in a well-defined brand style guide. Follow their advice to establish strong brand visibility through their advertisements.
The recently announced Facebook function "Optimize Text Per Person" lets you shift between fields for your core text, headline, plus description. Whenever the ad is presented to various viewers, your headlines may change places with your primary content or description.
7. Visible & clear CTA
The component of Facebook ad design which goes in tandem with generating an appealing offer is building a way for the audience's attention in that offering to be converted into a sales or bringing the type of connection with your company.
You can't merely entice them with an appealing offer & then leave them with nowhere to go. We are living in a time of short attention spans, and audiences are less inclined to search to identify the service or product being given. It's great to make their lives easier by including a CTA. The CTA might take you straight to the goods or services offered, or it could take you to a homepage or landing page.
The idea is to persuade them to care about your brand. Even if consumers do not acquire the given product or service they will have had enough interaction with your brand to register it. Therefore the second time they come across one of your advertisements, they will identify it, increasing the probability that they will be captivated by your ad again.
8. Use SEO to your advantage.
SEO should be an intrinsic aspect of any Facebook ad design. Using SEO effectively may significantly increase your visibility. To assist with your SEO research, you may utilize SEO tools like SEMRush, which offers both paid and free choices. You can use a few of these phrases in your ad copy.
9. Use the Facebook Pixel.
Suppose you've followed all of Facebook's ad design suggestions, done everything according to the above-mentioned tips, and developed a fantastic, engaging ad that you're confident will have consumers coming to your door. How do you determine how successful this advertisement is and if it is doing worse or better than it was expected?
Play with social media advertisement design to continually test your advertising, whether using the Facebook Ads platform's A/B testing function or by producing two alternative banner versions & evaluating which one works better.
This is when Facebook Pixel comes into play. Facebook Pixel - It is a kind of code that enables you to assess the success of your ads by collecting insights into user activities.
This allows you to track the effectiveness of your commercials and understand better the geographies & sorts of people that respond to them, resulting in more successful targeted advertisements in the future.
10. Keeping a consistent theme
The capacity to be remembered is a critical component of a successful advertising campaign. As previously said, people that have interacted with your advertisement once are individuals who have expressed an interest in your brand's product. You might or might not have generated a sale from that initial advertisement, but consistency is a crucial component of marketing. People are more inclined to interact with the brand they already recognize.
Maintaining a constant theme with your advertisements is the greatest method to support this sense of recognition in the ad space. Whether via aesthetic attractiveness, text tone, or the concept expressed. Nevertheless, it should be noted that aesthetic appeal may be significantly more crucial than the others because you want to generate a sense of recognition at the initial sight.
Tip- check out consistency in color palette across every Starbucks ad
11. Concentrate on your value proposition
The proposal to the prospective consumer is your road to a sale or engagement, which is critical for a freelancing or business owner. You might have a visually stunning ad featuring a compelling copy, however, the aim isn't simply to get a readership audience or glance at your ad. Its purpose is to guarantee that people interact with your brand in some way after watching the advertisement.
The easiest approach to accomplish this is to publicize a useful offer to prospective clients. Popular possibilities for "making them an offer they can't refuse" include discounts, promotional codes, special packages, or complimentary services and products.
It may be worthwhile to remind younger firms that it is critical to strike the correct balance in the terms of the deal given. If you don't provide enough of a reason for your viewers to be involved in your brand, you won't get any interaction.
For instance, you can't give a 2% discount & expect people to take advantage of it. On the other hand, providing an offer that appears too tempting to be true, such as an 80% reduction on all items, is on the opposite side of the coin. This rarely works for two reasons:
It might imply that you're undervaluing yourself, which is not a good approach to doing business.Whenever anything appears to be too promising to be true, it almost always is. Many scammers are out, and you don't want people to assume your company is among them.
Wrapping Up
As perfect as it would seem, there is no uniform formula that can ensure the success of your advertisements. Nonetheless, implementing the advice in this article will get you one step closer to developing top-performing Facebook banner advertising.
