April 29, 2022
7 Best Push Notification Strategies For Marketing
Did you know that increasing your subscription base would certainly increase your brand’s reach in the digital marketplace and potentially drive more revenue? However, getting to that level and convincing your consumers to subscribe to push notifications is frequently a bumpy path with no obvious directions. So, how do you go about it to increase your store’s conversions?
We've prepared a list of clever push notification marketing methods to assist you in attracting more subscribers using push messaging and growing subscriber count. Keep in mind to A/B test and assess your plan with qualitative & statistical techniques to discover what works effectively for your site and intended audience.
What exactly are push notifications?
Push notifications are message alerts that directly appear on a user's mobile device once they have subscribed to them through an app. They are a fast and easy approach to entice people to connect with your brand and keep it in the foreground of their thoughts. When implemented correctly, they may significantly increase your consumer engagement and sales.
Push Alerts may be used to promote a variety of desired actions that you want your consumers to take, such as joining a social media channel, re-engaging with your site, or returning to an abandoned cart. As a result, they are a useful marketing tool for any business, from e-commerce businesses and brick-and-mortar businesses to restaurants and conferences. Remember that push alerts are effective when used correctly.
Top 7 Marketing Strategies for Push Notifications
1. Ensure that your push notifications are useful and add value
When consumers choose to receive push notifications, they are trusting the company not to overburden them with unneeded content. Each notification is designed to provide value to the recipients. This could include unique access, vital information, or cart/offers updates. You risk turning off alerts or uninstalling your app if your push notifications are inappropriate or at an improper time.
There's no reason to send notifications if they don't add value. Examine how your consumers typically interact with your brand, as well as the context/nature of their interactions. Once you've learned their typical behaviour, you'll be able to spot the times when notifications will be useful. It might be during the deliveries, at any point of sales, or processing returns.
Tip- Make sure your message is distinct from those of other marketing mediums.
2. Using dynamic segmentation to manage your subscribers
Dynamic segmentation is a method of categorising your online audience into segments depending on their actions on your website. What exactly does this mean? A simple situation is when a user of Swipecart's free version upgrades to the enterprise-grade or paid version. Our pushes to switch to a premium plan are no longer effective.
3. Push marketing and geo-targeting complement one other
Geo-targeting helps you to capture the attention of the consumer and that they're in a particular region. For example, a restaurant may display a special menu to people passing by. Meanwhile, a company may provide a discount every time a returning consumer enters their store. Putting your client's name and indicating the location they are presently in will pique their interest.
4. Don't just get limited to re-engagement
Push notifications aren't simply for re-engaging with abandoned or inactive consumers. Instead, they may be an important element of your consumer experience, helping to establish brand image and loyalty. When alerts proactively employ somebody with a material that they are interested in, push marketing works successfully.
Make certain that you do not send broad messaging that may be accomplished via email and social media. For example, don't press too hard for sales or new product promotions. Furthermore, if your information has made appearances in a blog, newsletter, or on social networking sites, it is unlikely to be suitable for push notification.
5. Boost your FOMO (fear of missing out)
Since FOMOS are unique and time-sensitive, flash discounts and limited offers are excellent push marketing tactics. Furthermore, push notifications interrupt the day, therefore push notifications should be worth the interruption! Moreover, if customers feel that they are getting a better bargain because they have permitted alerts, they will be more likely to join up.
6. Make a content strategy.
Make a content calendar, while you're at it. Push marketing works best when it is prepared ahead of time. Of course, there will be unexpected times, but they should be interwoven with frequent, scheduled interactions.
7. Give control to your customers
Your clients should be able to choose which alerts they receive. Allow them to select from a variety of alternatives so that they may select what works best for them and are more likely to opt in.
Make it clear to your consumers what they may expect from your alerts. For example, you may decide that you will only send alerts within a specific period (like when customers are travelling), Or you could wish to provide them updates daily. Make sure your consumers are active in your push marketing strategy. Finally, make it simple for them to opt-out of alerts at a point later.
Putting it all together
Push notifications are a one-of-a-kind promotional technique that works well for a variety of brands. So there's something fresh that you must try. But first, make sure that all interactions stay personal, occur at the appropriate moment, and do not cross the 'creepy factor.' Learning some of the greatest strategies and opting for push notification solutions if you are already doing it can assist you in promoting your campaign and brand to gain adequate screen time.