Hobby India multiplied its sales 4x times using Swipecart's insightful marketing

About Hobby India

Hobby India is a creative store for everyone who enjoys art and crafts. They feature a fantastic selection of art and craft products such as resin art, pre-designed canvas, home decor items, creative bases, and so on.

Their collection includes an exclusive festive range, and art works may very well be personalized and customized. The brand works specifically to foster creativity. The beautiful part about the company is that every item in their store is handmade by women. Hobby India contacted Swipecart because they wanted to grow their business, get more consumers, boost user engagement, and create brand loyalty.

Challenge

Hobby India has challenged us to bring on creativity to the market while establishing a positive and creative consumer experience. They aimed to increase customer loyalty, gain a competitive advantage in their niche and increase client engagement. They also desired to track and monitor everything, as well as collect valuable consumer insights to execute efficient marketing campaigns.

Solution

Swipecart examined the Hobby India issue and discovered three important demands that brand anticipated from us.

• Have a competitive advantage in the niche

• Boost customer loyalty

• Reach higher customer levels

How did we solve it?

• The first challenge of keeping a competitive advantage was met by developing the mobile app itself. The mobile app ultimately provides the firm with a competitive advantage. Because consumers increasingly expect quick communication due to greater reliance on smartphones today. The need for speedy communication is resolved here, along with improved marketing and workflow. This will ultimately enhance the overall profitability of the brand.

• The second challenge to increased customer loyalty was resolved by establishing appropriate customer loyalty programs in the app they developed with us.

• The Swipecart segmented targeting feature was used to overcome the third challenge. This enabled the company to distribute personalized content, personalized alerts, and in-app messages. It also helped in providing accurate product recommendations and gaining a deeper understanding of your average customer's journey.

Result

Implementing the above-mentioned solutions the brand was able to shift itself from traditional marketing approaches to modern and insightful marketing. The brand had multiplied its sales 4x times. Mobile applications provide you so much control over your marketing, allowing you to capture all touch points and reengage with clients.