For businesses, social media marketing is the best way to get people to engage with your brand and help you get quality leads for free. This is only possible if you post at the time when people are most likely to engage with the post when online. With the 24x7 nature of social media, every business wants to know the best times to post on social media. Based on various studies and past experiences, here is what we have collated.
Facebook is used throughout the week. Studies show that people spend approximately 50 minutes every day on Facebook; this includes 66 percent of men and 77 percent of women. Facebook is the most popular social networking website, where everyone from tweens to elderly grandpas use it regularly. Many of them use Facebook at different times of the day. That is why, for maximum engagement, experts recommend posting on Facebook between 10 am and 11 am on Mondays,Wednesdays and Fridays.If high visibility is your aim, posting in the morning at 9am makes sense. If you want more shares, posting at 1 pm is ideal, whereas posting at 3 pm can give you the most clicks. Overall, the best time to post would be between 1 pm to 2 pm on Wednesdays. On Sundays, people are much more laid back and go through their Facebook feeds at a leisurely time.
Almost half of all adults who are online use Instagram, many of them do so daily. In fact, one-third of them check their Instagram feed multiple times a day. For every 30 men using Instagram, 70 women are using the platform. According to research, the best time to post on Instagram is on Mondays, Tuesdays and Fridays at 11 am. However, things are a little different with Instagram, considering the complex algorithms and the science behind hashtagging that influences the chances of your post showing up on people’s Feeds. If user engagement is your motive, a rule of thumb is to post before work, after work and during lunch. This is the time when most people check their Instagram Feeds.
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It is estimated that almost one-third of all men and women access LinkedIn regularly. Most are online on their mobile phones. Almost half of all LinkedIn users check their LinkedIn feed once every day.
For this demographic, it makes sense to post on LinkedIn on weekdays (Monday to Friday) during normal office hours (10 am-6 pm). Most regular LinkedIn users would not check their feed between 6 pm to 10 am or on weekends. In fact, LinkedIn sees the least traffic and user engagement on Saturdays and Sundays.However, for the best chance to get the most clicks and shares on LinkedIn, research suggests posting between 9 am to 10 am on Thursdays. In fact, you can expect decent engagement on LinkedIn when you schedule your post for the early mornings or during work hours, when most people check their feed.
Most Twitter users are within the 18-49 years age bracket. Most of them check who has tweeted and on what when they are on their commute, or during breaks in their office hours.Twitter is unique, where you have to be short, succinct and to the point when tweeting, as you have just 280 characters.People get around this by posting small amounts of content more frequently than other social media sites. For brands, this is a great medium to launch quick updates of a product or ‘tease’ the launch of a new product. Research suggests the best time to post on Twitter is between 7am and 9pm on Fridays.Further, those in the B2B segment should aim to post on weekdays while the B2C segment should aim to post on weekends.
YouTube
There is no other video-sharing social networking site as popular as YouTube. It sees the most traffic between 7 pm and 10 pm in the evenings.However, experts suggest posting videos on YouTube between 2 pm-4 pm on weekdays(preferably between Thursdays and Fridays). We say preferably as most people are preoccupied with their work during the start of the week and usually can’t spare time watching YouTube videos. However, ensure your YouTube video is indexed by Google on time so that it is discoverable. Write a matching description rich with relevant keywords for better searchability and SEO for your video.
Mostly used by women, Pinterest is for those who want creative inspiration. Most of the pinnings are on the weekends and in the evenings after work hours. Experts suggest posting on Pinterest between 8 pm to 11 pm on Saturdays. However, refrain from posting between 5 pm to 7 pm on weekdays as most pins require to be redirected away from the platform.
