Online businesses need continuous marketing strategies and processes for their success. You have so many channels to spread the word about your products and services. Search engines, social media platforms, emails, SMS, online directories, the list is exhaustive. It is no mean task for businesses or marketers to manage their marketing strategies across multiple channels. The marketing tools for online businesses come as their savior to help them streamline their marketing processes and improve the outcomes.

Let us see some of the best marketing tools for online businesses to help create a more effective solution.

Search Engine Optimization Tools

When you talk of marketing tools for online businesses, the first thing that comes to mind is Search Engine Optimization (SEO). It is a must-have tool for marketers if they have to stay ahead in the competition and get more traffic through both paid and organic search. These SEO tools help you to audit your website, do keyword research, track the performance of different pages, track the backlinks of competitors, manage paid campaigns, and position your website better in the Google Search Engine Results Pages (SERPs).


  • Get insights into your campaign’s performance

  • Find relevant keywords for your campaign or website content

  • Understand your competitor strategies

  • Track certain locations and monitor keyword positions

  • View from where you can earn valuable backlinks

Pricing: It has a 14-day free trial. The paid monthly membership is available at $99.95 and the annual membership fee is $999.40.

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Moz is a popular marketing tool that provides SEO services and tools to help businesses grow. They have two products Moz Pro and Moz Local.

Moz Pro is the best tool in addition to Google Analytics to manage all aspects of SEO campaigns.

  • Know what keywords your audience use to find your products or services

  • Analyze your rank for keywords and compare them with your competitors

  • Find issues in the site and fox them

  • Get page optimization techniques and link opportunities

Moz Local is for businesses to optimize their business listing and performance in local searches. It also provides a Moz Local for Enterprise plan for businesses with 100+ locations. It helps you improve your listing and make it better for visitors and search engines.

Pricing: The Moz Pro price varies from $99 to $999 per month if we opt for a month-to-month plan. It varies anywhere from $79 to $799 per month if we opt for the yearly plans. The Moz Local costs from $99 to $249 per year.

The other popular SEO marketing tools are Ubersuggest, Ahrefs, and SEO Booster.

Social Media Marketing Tools

The benefit of businesses using social media tools is that it tracks the performance of posts and makes it easy to launch paid campaigns on social media platforms. Many of these tools also help marketers plan, schedule, and post content on various social media accounts.


Buffer is a multi-purpose social media marketing tool that has the ability to draft and schedule posts. It is divided into three groups of features.

  • Buffer Publishing- This is to schedule social media posts across different platforms

  • Buffer Analytics- This helps you to analyze the performance of each post or get all of the combined social media performance.

  • Buffer Engagement- This monitors and engages with brand conversations on Instagram.

Pricing: It offers a basic package for free and its aid package ranges from $5 per month per social channel to $100 per month for 10 channels.

4.Sprout Social

Sprout Social is a social media management tool that helps businesses to schedule and publish content across many social media platforms. It measures the content’s performance and identifies top-performing posts and the success of social media paid campaigns.

Pricing: The Standard plan starts at $99 per month for 5 accounts. The Advanced plan is $249 per month for 10 accounts and offers the most extensive features.

Some of the other popular and effective social media marketing tools are Loomly, Audiense, and Hootsuite.Email Marketing Tools

Email marketing is a worthwhile investment seeing an average of $38 in ROI for every dollar spent. But managing the email campaigns through efficient tools helps businesses in many ways such as building custom email campaigns, segmenting email lists, testing emails before sending, and using analytics to measure the success of the campaign.


Eight out of ten businesses use MailChimp to effectively manage their email campaigns. It is simple to use and also offers a generous free plan.

  • Build custom campaigns

  • Schedule campaigns

  • A/B test copy

  • Get reports including open rates, click-through rates, and unsubscribe rates

  • Integrate with hundreds of other software platforms

Pricing: Free plan includes up to 2000 contacts and 10,000 monthly emails. The paid plan starts from $9.99 per month to $299 per month.

6.Active Campaign

This is the best email and marketing automation software that has hundreds of pre-built automation to customize campaigns for each segment of the email list or even for each subscriber. It also combines marketing automation so that businesses can integrate sales and CRM into this software.

  • Simplify customer interactions through automation

  • Track buyer preferences, behavior across the entire customer lifecycle

  • Customized sends based on almost any parameter

  • Use data to choose the best content, send time, and delivery channel for each customer

  • Manage contacts and sales process

  • Integrate with Microsoft, Salesforce, Facebook, and such other 850+ platforms

Pricing: It offers a 14-day free trial. The paid plans start from $15 a month to $279 per month.

Some of the other popular email marketing tools are Seguno, Moosend, MailerLite, Drip, Klaviyo, Automizely, and Omnisend.

Content Marketing Tools

Content creation is very crucial and the first step towards a marketing campaign. There are so many tools to help businesses in both content creation and marketing.


Buzzsumo is a great multi-purpose content marketing and research tool to carry out content research and track performance metrics.

  • Find trending topics across various platforms

  • Find headlines that receive the most traction with engagement

  • Get keyword alerts to know who posted and on which platform

  • Get influencer information on who are followed the most

  • Analyze your competitors and know what is working or not working for them

Pricing: It has a free plan that offers 10 free searches a month. The paid plans start at $99 per month and vary to $299 per month. It also has a custom Enterprise Plan for big businesses.


Canva is a free graphic content design platform that’s great for creating social media posts, banners, email templates, business brochures, and other visual content.

  • It has more than 50,000 templates to choose from

  • Drag and drop interface to edit templates

  • Tons of images and fonts to use

  • Collaboration with the team on designs

  • Video editing tool to customize templates

Pricing: It has a good free plan. The Canva Pro plan starts from $12.99 per month for a month-to-month membership and is $9.99 per month if billed annually.The other popular content marketing tools are Yoast, Google Docs, WordPress, Trello, Adobe Photoshop, Vimeo Create, and Hemingway Editor.


It is imperative for any business, big or small, to find an appropriate marketing tool to help manage the wide scope of their marketing demands. The above tools are just a few examples. There are millions of marketing tools out there and all are unique in their ways. The onus is on you to select the best that suits your marketing requirement. All the best for finding one for your business needs!