You've created a fantastic smartphone application. Now, what to do next? You want your users or intended audience to enjoy using your application enough so that you can drive revenue from it. But then how do you measure performance/success and monitor your results on your long-term objectives?

Well to inquire on this several mobile app data metrics provide a clear view into the KRA. If these key result areas are handled effectively, may yield significant results and entice the earning potential of your app.

In this article, we have outlined 12 app metrics that you should use to monitor and keep track of your app’s status.


The landscape for mobile applications and games is constantly changing. Smartphones are now the focal point of many corporate activities due to tech advancement, increased market reach, and improving usefulness. As a result of this prominence, many applications are being created to monetize the rising smartphone customer base.

Gaming & e-commerce, for instance, are geared to take advantage of mobile application features. But then how would you know whether you're making or losing money with the application? Even if you believe your app is profitable, you may be paying much too much on upkeep and upgrades, resulting in a loss.

So let's get started with 12 data metrics that you can trace for the success of your app.

Application open rate

This is the number of app sessions per user. The greater the app opening rate, the more interested your application's users are. This is also known as stickiness. Persistent customers are desired because they add more value to your business.

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New user count

This smartphone app KPI shows you whether or not you have new customers. Growth in the volume of new subscribers indicates that your consumer base is expanding. The volume of users may also be used to determine the effectiveness of a marketing effort. For example, a rise in the volume of users following a marketing effort indicates that the campaign initiative was effective.

User retention

The percentage of users who revisit the application after their initial visit is known as user retention. According to a poll, more than 20% of applications are mostly used once, and if you want to keep your application from only having one client, you need to understand the customer retention value. It is critical to understand how frequently consumers visit your application. The more devoted your clients are, the better overall monetizing techniques will be.


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Session length

Another essential parameter that is very significant for your application is session length or you can say user interaction length. This is the duration between when your application opens and closes, and it reveals how long your users can engage in the application. After obtaining data, you may classify users to determine which groups spend the most time on your app. Tracking the duration of sessions is essential if you want to maximize the potential earnings of your application.

Monitoring the duration of user sessions is crucial for unlocking revenue possibilities in your application flows, which are the numerous in-app events that your customers face. How long does your checkout process take if you have a mCommerce application? If your checkout flow takes 6 minutes and your typical session time is five minutes, you would have to either encourage customers to remain in the application lengthier time or streamline the checkout procedure.


Lifetime customer value

The lifetime value of a customer is an essential measure for mobile app developers to employ when calculating worth. It is computed by multiplying the average revenue per user (ARPU) by the average customer lifetime. This information allows you to make projections concerning product launches or capital needs. Each smartphone app would have its own set of mobile marketing analytics that you can employ based on your needs.


Revenue from in-app purchases

In-app income is defined as revenue generated by users while using the application by completing levels, advertisements, collecting points, and making other transactions. These figures exclude downloading revenue. Divide the monthly revenue of the in-application by the recurring monthly revenue to discover the proportion of overall revenue driven by in-application purchases.


Active users on a daily and monthly basis

MAU is the number of active users in a month, whereas daily active users (DAU) are the number of active users in a day. To determine this, check the number of users who visited in the last 24 hours. If you wish to determine monthly users, keep note of the users that visited in the prior month.

Crash investigation

When it pertains to capturing the interest of a huge number of people, user experience is crucial. The crash report is an essential measure for tracking the user experience. Repeated crashes would make you seem bad and will shorten your app’s life. Regardless of how interesting and efficient your software is, it will not endure if customers encounter frequent crashes.


Cost per install

The cost per installation is calculated by using purchased installs rather than organic installs. This is the cost of acquiring clients that installed your app as a result of the marketing. Another comparable tool is the cost per loyal user, which calculates the cost of obtaining a loyal customer for marketing applications. The customer is considered loyal if he uses your app at least three times.


User feedback

In-application feedback allows customers to report their experiences and provide suggestions for improved user experience. This measure enables mobile application developers to resolve bugs immediately as they get user input. This statistic is becoming increasingly common among businesses with a smartphone app presence. Some businesses even go so far as to compensate individuals who submit excellent comments.


Screen flow

Screen flow visualizes frequent user behaviors in your application by tracking departures by screen, movement between screens, and overall frequencies of visits to the smartphone screens. With screen flows, you can glance at a specific screen in your application and observe what people did on screen as well as where they moved thereafter. You may examine how people explore your app by looking at how they utilize it. By seeing how customers traverse your software, you may identify issue regions, conversion roadblocks, and blow-off screens.


App upgrades

Upgrades are to be anticipated for a smartphone app. Every firm improves its offers from period to period, which results in an improvement to their app. Nevertheless, many smartphone apps have elite features that may be upgraded by charging a fee. In both circumstances, you may compare the number of upgrades to the overall number of active users for a specific period. This will provide you with valuable information about how many individuals are willing to pay more for your premium service.


You may also measure how long it takes a user to upgrade from the free to the pro version of your business. These statistics also provide useful information about the user experiences of your smartphone app.

The key to acquiring and retaining users is to measure and optimize for the correct interaction metrics. Creating compelling experiences with personalization is crucial to earning income, regardless of whether your business plan is supported by in-app ads, sales, or paid subscriptions. These metrics serve as a baseline for personalization: you cannot build a tailored experience for mobile apps unless you know what they do in-app.