If you are looking for an easy and effortless way to boost sales for your e-commerce store, we recommend email marketing. Initially, if you plan your marketing strategies well, you can put your email campaigns on autopilot and enjoy the results.
To help you create and manage your email campaigns, WooCommerce has all the right tools. These WooCommerce email marketing plugins, more or less, offer the same features but vary in the flexibility of customization options and pricing.
What is a WooCommerce email marketing plugin?
An email marketing plugin for WooCommerce is a software extension or tool that integrates with the WooCommerce platform and is specifically designed to help merchants manage and optimize their email marketing campaigns. These plugins typically provide features such as email automation, template customization, customer segmentation, analytics, and integration with other third-party services.
Benefits of WooCommerce email marketing plugins
When we speak of emails for any e-commerce store, the first thought that comes to mind is the transactional emails that are sent regarding order confirmation receipts, order tracking, or order delivery. But nowadays, emails have moved beyond that and encompass everything throughout the customer journey, from onboarding, product recommendations, offers, new product releases, feedback, cart abandonment, and much more. Here are some of its benefits.
Customer communication and relationship building
Merchants can engage with customers and keep them informed about new product releases, promotions, and other relevant information through regular newsletters and personalized messages.
Targeted marketing and personalization
Segmenting customers based on various factors like purchase history, preferences, and demographics allows for highly targeted and personalized mail campaigns to deliver relevant content to specific customer segments at the right time.
Increased customer lifetime value
By sending follow-up emails, product recommendations, and personalized offers to existing customers, merchants can encourage repeat purchases and foster loyalty. Also, upsell and cross-sell opportunities lead to higher average order values and increased customer LTV.
Cart abandonment recovery
Merchants can send automated cart recovery emails, reminding customers about their abandoned carts and providing incentives to complete the purchase. This strategy helps recover lost sales.
Customer retention and re-engagement
By sending targeted emails to inactive or dormant customers, merchants can encourage them to return to the store, reactivate their accounts, and make new purchases. Email campaigns can include special promotions or loyalty rewards to reward and retain loyal customers.
Measurable results and analytics
Merchants can track open rates, click-through rates, conversion rates, and revenue generated from email campaigns. These insights help optimize future campaigns, refine targeting strategies, and improve overall email marketing ROI.
Build An Engaging App For Free
What are the features to expect in a WooCommerce email marketing plugin?
Now, if you are convinced that an email marketing plugin can help bring in revenues for your store, how do you go about selecting one? What are the features you should expect to enhance your email marketing efforts? Here are some essential features to look for.
Seamless integration
The plugin should seamlessly integrate with your WooCommerce store, allowing you to sync customer data, product information, and order history.
Email automation
The plugin should offer the ability to set up automated email sequences triggered by specific events such as purchase confirmation, abandoned carts, or customer birthdays.
Template customization
Look for drag-and-drop builders, pre-designed templates, and the ability to customize the layout, colors, fonts, and images to match your brand identity.
Segmentation and targeting
The plugin should offer advanced segmentation options, allowing you to send targeted emails to specific customer segments for better engagement and conversion rates.
Personalization capabilities
The plugin should enable dynamic content insertion, allowing you to personalize email content based on customer information or behavior. This includes adding customer names, recommending related products, or tailoring offers based on past purchases.
Detailed insight into campaign metrics
The plugin should allow you to track important metrics like open rates, click-through rates, conversion rates, and revenue generated from email campaigns.
A/B testing
Look for a plugin that allows you to optimize your email campaign by testing different email variations on a subset of your audience to determine which version performs better.
Customer support
Choose a plugin that offers reliable customer support and comprehensive documentation. Look for plugins with active communities, user forums, and regular updates to ensure that you can get help when needed and stay up-to-date with new features.
Consider these essential features when you select the best WooCommerce email marketing plugin. Of course, its pricing is also to be taken into consideration. Finally, select the one that aligns with your business needs and helps you execute successful campaigns effortlessly.
To make your task easier, we have listed the 5 best WooCommerce email marketing plugins for 2023. Consider these options when looking for an email marketing plugin that perfectly fits your business needs.
1. Omnisend
(Email Marketing for WooCommerce by Omnisend)
Omnisend is a marketing automation platform that simplifies communicating and connecting with customers. Its email marketing features range all the way from advanced segmentation and email templates to automation.
It includes an email editor and an automation builder to assist you in creating campaigns, collecting and nurturing email subscribers, and retaining current customers.
Key features of Omnisend ⚙️
-
Easy-to-use drag-and-drop editor to build email campaigns.
-
Select from 150+ pre-made templates for different use cases.
-
Personalize messages through dynamic content.
-
Create audience segments based on behavior, demographics, purchase history, etc.
-
Utilize customer data to segment and target your campaigns to the appropriate audience at the appropriate time.
-
Automatically import your store’s branding elements into your emails.
-
Select from over 20 pre-made workflows divided into various use cases or set up automatic campaigns from scratch that trigger based on customer behavior.
-
Send emails to welcome new subscribers, recover abandoned carts, upsell and cross-sell products, and more.
-
Use the product recommendation feature to automatically suggest products to customers and send those through emails.
-
Send or schedule emails at a future date and time.
-
Test different subject lines, content, and designs to see what works best for your business.
-
Track results in real time. Get insights into how many people opened your emails, clicked on the link, and converted.
Pricing
It has a free plan to reach up to 250 contacts with a limitation of 500 emails per month. For higher requirements, subscribe to their paid plan that starts at $16 per month to reach up to 500 contacts and send 6,000 emails per month.
Who should use it?
Businesses just starting out can benefit from its free plan. Once you start gaining customers, switch to the paid plan if it is giving you good results.
2. HubSpot
(HubSpot - CRM, Email Marketing, Live Chat, Forms & Analytics)
HubSpot is a popular CRM & all-in-one automation and marketing tool loved by businesses. It has everything from CRM software for your sales team to email marketing, social media management, and customer service tools.
So, instead of just subscribing to its email feature, you get a comprehensive package to help you boost sales for your WooCommerce store.
Since all its features are interconnected, you can benefit from its CRM and live chat features to create your email marketing campaigns. Isn’t that amazing? So, if you haven’t yet invested in a CRM or live chat tool, you can consider subscribing to HubSpot to get a complete suite of features, including email marketing, in one package.
Key features of HubSpot ⚙️
-
If we talk about email marketing, HubSpot has 20+ pre-designed email templates for newsletters, eBooks, welcome emails, and more.
-
Its drag-and-drop email builder helps you easily set typography, designs, colors, and more.
-
Automate emails for pre-set triggers. Send emails anytime someone fills out a form or engages with your live chatbots. Set rules and automate email sends when the rules get triggered.
-
Use A/B testing to create different email sets and test them to see which of them is more effective in maximizing conversions.
-
Track and analyze different email metrics such as open rates, click-through rates, and conversions.
Pricing
HubSpot has a free plan that includes 2,000 email sends per month and only one automated action. It gives you limited reports but allows tracking. But… all the emails you send will have HubSpot branding! So, if you want your branding, switch to its paid plans. The Starter Plan costs $18 per month, with increased limits for email marketing and other features.
Who should use it?
While the paid plan of the WooCommerce email marketing plugin may be costly, the free version includes HubSpot branding, which may not be suitable for businesses seeking alternatives. However, the plugin's integration with CRM, live chat, and other features makes it an excellent choice for companies aiming to streamline processes by consolidating data and tools in one place.
3. Brevo
(formerly Sendinblue)(Sendinblue for WooCommerce)
Brevo is an all-in-one marketing platform that allows you to create and manage personalized communications with your customers. It has email, SMS, and chat tools to help you reach your preferred customers where they are. It also has conversion tools to attract and retain customers.
Key features of Brevo ⚙️
-
Its workflow automation lets you specify triggers, conditions, and customer actions that will send specific messages to customers via email.
-
It allows setting up experimental A/B campaigns for different email components like the subject line, copy, call-to-action, and more.
-
It has a lead-scoring feature through which you can assign points to prospective and existing customers. The software analyzes data about your contacts, such as how they interact with your store, or whether they have opened your email. For existing customers, the email messaging and scoring will be centered on loyalty programs and upsells.
-
Its web automation tools allow you to track the actions of store visitors and email subscribers, such as products purchased and pages visited, to help you tailor your messages for increased conversions.
-
It has advanced search and segmentation tools to find the right contacts faster using multiple search criteria.
-
It has more than 60 email templates to choose from and a rich-text editor to play around with blocks of text, images, buttons, social elements, headers, footers, and more.
-
It comes with a CRM that allows you to store and manage customer data and collaborate with your team members.
-
It provides you with analytics to review key performance metrics such as click rates, open rates, bounce rates, unsubscribe rates, and more.
Pricing
Its free plan allows you to send 300 emails per day with unlimited contacts. But it will have the Brevo branding. If you need your store’s branding, you’ll have to opt for its paid plans, which start at $25 per month and allow upwards of 20,000 emails per month.
Who should use it?
Brevo's free plan offers unlimited subscribers and allows you to send up to 9,000 emails, providing an advantageous starting point for e-commerce businesses without limiting the number of contacts. Additionally, Brevo offers a 'pay-as-you-go' option, ideal for customers who don't send newsletters monthly.
4. Mailchimp
(Mailchimp for WooCommerce)
Mailchimp is an email marketing software that allows you to manage your email lists and newsletters, create and run automated marketing campaigns, track results, and much more. It was one of the first tools in the email marketing sector to introduce the no-code email campaign feature, wherein any person with zero coding skills could easily create and manage email campaigns.
Key features of Mailchimp ⚙️
-
The tagging feature lets you label and filter your email audience based on demographics, store engagement, activity, and more.
-
It has a range of ready-to-use email templates to choose from that can be customized, or you can create one from scratch.
-
It offers customizable automated workflows for your audience, with around 20 templates to choose from to set up email sequences to recover abandoned carts, onboard new customers, and so on.
-
Its predictive insights feature gives you smart recommendations based on customer behavior. For instance, it gives you granular data on how likely a customer is to make a repeat purchase.
-
It offers data points like customer lifetime value (LTV) to easily segment your customers and target high-value customers with personalized messaging.
-
It offers tons of integration features wherein you can easily add other third-party tools to enhance your email marketing campaigns.
Pricing
Its free plan allows you to send 1,000 emails per month with only one audience segment. But its paid plan, starting at $2.33 per month (for 500 contacts only), gives you more flexibility with restrictions on emails per month, audience segments, template accessibility, and adding users depending on the plan you choose. The price increases as you keep adding more contacts to your email list.
Who should use it?
Mailchimp provides a limited library of pre-built automation workflows, which may pose a challenge for businesses with limited technical knowledge. Additionally, its paid plans can be costly. However, it can still be a suitable choice for businesses with technical expertise and future scalability aspirations.
5. Constant Contact
(Constant Contact + WooCommerce)
Constant Contact is a marketing tool to help businesses simplify the process of email creation and management. Similar to other tools, it offers templates to create emails and workflow automation. Its visual interface makes it easy to use, and this tool is great for businesses just starting out.
What is unique about Constant Contact is its AI content generator. It delivers content options, including recommended subject lines if you feed in a few keywords. This is great for businesses that do not have a dedicated marketing team for their brand.
Key features of Constant Contact ⚙️
-
It is super easy to import contacts and manage your email subscriber list.
-
Select from hundreds of pre-designed templates and use the visual editor to customize the templates.
-
Map out the “who, what, and when” of your messaging to let automation manage your email marketing.
-
Automate your campaigns by selecting from a library of play-and-play templates to start from scratch.
-
Get detailed insights on email engagement and campaign comparisons.
-
Identify and group like contacts to create targeted lists, send more relevant emails, and maximize effectiveness.
Pricing
Its Lite plan starts at $12 per month, based on the number of contacts. But this doesn’t allow the automation feature or contact segmentation. For this, you have to switch to its Standard Plan, starting at $35 per month, again based on the number of contacts. The Premium plan starts at $80 per month, and here, you get access to all its features, including search engine optimization.
Note: Its AI content recommendation is a Beta feature and is available starting with the Lite plan.
Who should use it?
When compared to other email marketing tools, Constant Contact is pretty basic in terms of features. Its entry point for the paid plans is attractive and can be considered for businesses just starting out.
Boost your email marketing strategy with a mobile app for your WooCommerce
Have you ever thought of a mobile app for your store? It can help you in email marketing to boost customer engagement and increase accessibility and convenience. Let’s see how.
Enhanced customer engagement
As you all know, a mobile app provides a direct and personalized communication channel with customers. By integrating email marketing with the mobile app, merchants can prompt users to sign up for newsletters or email subscriptions, ensuring a seamless flow of communication.
Increased availability and convenience
Customers have instant access to your store with a mobile app. This accessibility makes it easier for customers to engage with emails and promotional content. They can quickly open emails, browse products, and make purchases directly from the app, eliminating the need to switch between different platforms or devices.
Targeted marketing opportunities
A mobile app captures valuable customer data, including browsing history, purchase behavior, and preferences. This information can be leveraged to segment users and send highly targeted and personalized email campaigns.
Improved user experience
Mobile apps offer a seamless and optimized user experience, designed specifically for mobile devices. Users can easily view emails, browse products, and make purchases without any friction, leading to increased customer satisfaction.
Simplified conversion tracking
By integrating the mobile app with email marketing tools or analytics platforms, merchants can track conversions and monitor the effectiveness of their email campaigns. They can gain insights into metrics such as app installs, email click-through rates, and app-generated revenue.
A mobile app for your store offers you much more benefits than just email marketing. Get started with the no-code app builder Swipecart to effortlessly create an app for your WooCommerce store without the need to code. Complete designing your app in minutes and start your email marketing campaign to maximize conversions and retain customers.
Swipecart uses a drag-and-drop editor and pre-coded blocks to help you design your app with ease. Since it is built into your store, you don’t have to import your product list or customer details into it. Also, you can extend the functionality of all the plugins installed on your website to the app, making it easy for you to manage your store and boost profits.
Wrapping Up
Undeniably, email marketing remains an essential strategy for any WooCommerce store owner looking to drive sales, build customer relationships, and boost overall business growth. With the right set of tools, like the no-code app builder Swipecart, you can take your email campaigns to the next level and maximize their impact.
In 2023, several WooCommerce email marketing plugins have emerged as top choices for businesses seeking reliable and feature-rich solutions. Whether you're looking for advanced automation, customizable templates, or seamless integration with your store, these 5 best WooCommerce email marketing plugins have proven their worth!
