Do you know what are the best-selling products in the U.S? Now that the pandemic restrictions have subsided a bit, you can take a guess on what products are in demand and what may become popular now.

To find the best-selling online products in the U.S, we have collected data from various sources such as Amazon, eBay, and Statista estimated sales and projected revenue reports. Let’s get into it one by one.


No matter what, apparel continues to be the top-selling item online in the U.S. 54% of the online shoppers surveyed purchased clothes online.

Which of these items have you bought online in the past 12 months?

In the U.S, the e-commerce revenue from the sale of fashion products such as apparel, footwear, and accessories touched $181 billion in 2021 and is expected to reach $296 billion by 2025.

Online shoppers spend about $3.83 on luxury branded apparel and about $3.10 on general apparel per visit making fashion the highest revenue-generating vertical online.

Clothing and shoes are an attractive online business and its YOY growth proves it. One advantage for e-commerce businesses is its low investment entry barrier. The best-selling items were

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  • Jeans

  • Men’s t-shirts

  • Men’s hats

  • Sneakers and running shoes

Athleisure or activewear is a major contributor to the online apparel market. It makes up nearly 28% of the online apparel sales market. In this, women’s activewear is the fastest-growing segment and is seeing the largest increase in market size over the years. Nike has 20% of the market share of the athleisure apparel sales in the U.S.

2.Consumer electronics

Covid-19 induced lockdown meant that people were forced to stay at home. Electronics such as gaming consoles and TV were the in-demand electronics as they were the means of entertainment. Amazon devices such as Fire TV Stick 4K with Alexa voice remote and Fire HD tablets were the most popular during the sale days.

The chart here shows the consumer electronics e-commerce revenue in the U.S. from 2017 to 2025.

  • Mobile phones

  • Gaming devices

  • Headphones

  • Smart speakers

Athleisure or activewear is a major contributor to the online apparel market. It makes up nearly 28% of the online apparel sales market. In this, women’s activewear is the fastest-growing segment and is seeing the largest increase in market size over the years. Nike has 20% of the market share of the athleisure apparel sales in the U.S.

3.Beauty & personal care products

Personal care e-commerce sales in the U.S. generated $32 billion in revenue in 2020. The year 2021 saw it occupying a share of 11.38% of the total e-retail sales with a revenue of $53.7 billion. The fastest-growing beauty e-commerce category was nail colors.

Today, beauty products are easily accessible online. American women spend nearly $300 monthly on their appearance. The beauty and personal care e-commerce sales in the U.S are expected to surge by roughly 50% by 2023. In this, the subcategory of organic and natural beauty products is estimated to fetch $55 billion in revenues in 2027.

Even though Amazon is the best e-commerce platform to buy beauty products online, people even bought them from Sephora, Nordstrom, Kylie Cosmetics, ColourPop, eBay, and MAC Cosmetics. The most-selling items were-

  • Haircare products

  • Skincare products

  • Cosmetics

  • Perfumes & colognes

  • Personal care & hygiene

  • Hair straighteners, hairdryers & nail colors

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4.Mobile phone accessories

The mobile phone accessories market for the USA is estimated to reach $74 million by 2026. A significant growth forecast is expected for accessories such as batteries, protective cases, chargers, screen guards, power banks, and headphones.

The popular mobile phone accessories sold on eBay included silicon cases of iPhones, tempered glass screen protectors, and in-car iPhone holders.

The market is now advancing towards innovation by marketing creative products for upcoming and trending mobile phones which are expected to hit the markets soon.


Both the furniture and the home products segment in the U.S. generate around $55 billion per year in online sales. The furniture and home furnishing sales were 12% of the total e-commerce sales for 2021. This segment has the top rank for the highest compound annual growth rate between 2018 and 2025 much ahead of fashion or electronics.

The physical offices have opened after a two-year gap and there is a huge demand for office furniture such as laptop desks and chairs. The demand for these peaked during the Covid-19 lockdown as people converted their homes into offices. The office chair sales were up 135% YOY and there was much demand for the gaming chairs too. Not to be left behind were the shelves and storage category furniture.

6.Handbags and luggage

With the pandemic-induced restrictions easing a bit and vaccination rates going up, people who had stayed inside their homes are venturing out to travel. Amazon Prime Day saw a 74% jump in the sale of handbags and luggage. The online handbag and luggage sales in the US were $2.9 billion and are expected to grow at a rate of 11.6%. The annualized growth rate from 2017 to 2022 is 7.3%. With more Americans planning on a vacation in 2022, the growth in this segment will see a substantial rise.

7.Back-to-school products

Kids are back to school and the obvious top-selling products were backpacks, laptops, headphones, notebooks, calculators, and coloring products. The demand for these will continue as more and more schools open full-time.

During 2021’s back-to-school shopping season, American parents spent an estimated $37 billion with the total combined planned expenditure exceeding $108 billion. The rising costs have the parents spending 36% more on back-to-school supplies than the previous year.

When we talk about back-to-school products, one thing worth mentioning here is that the estimated spend on technology products or digital learning tools has seen a 37% YOY growth than the traditional products which saw only a 2% YOY rise.

8.Health & fitness products

Health & fitness is on everyone’s mind these days. No wonder fitness products sell like hotcakes on Amazon and eBay. The exercise and fitness product sales increased by 75% in 2020 and this momentum was carried forward in 2021 too.

The top-selling fitness products are-

  • Vitamins and dietary supplements

  • Pain relief tablets

  • Performance fitness pills

  • Nutrition products

  • Weights

  • Exercise bikes

  • Treadmill

  • Yoga mats

  • Resistance loop bands

  • Aerobic step

  • Suspension trainer

9.Consumer goods

The Robot vacuum cleaner and the instant pot pressure cooker were also the top contenders for the best-selling products online in the US. The reason is simple. People are working from home and this means cooking and cleaning are the highlights.

10.Arts and craft items

Art and craft items have been seeing a steady rise in demand online. The puzzle sales were up 75% and even the building blocks moved up 70% when compared to 2019-20. The top products in the art and craft items were the colored pencils, do-it-yourself play kits, and kids solar system kits.

11.Gardening tools

Before the pandemic, there was hardly any demand for gardening tools and kits. But its sales soared when people realized that stay-at-home was for a longer spell. The global gardening tools market is valued at $6billion today and is expected to grow to $9.6 billion by 2031.

The gardening tools in demand are

  • Indoor hydroponic garden

  • Smart sprinkler controller

  • Lead-in hose

  • Electric spades and pruners

  • Hedge trimmers

  • Lawnmowers

  • Pressure sprayers

  • Weeding tools

  • Resistance loop bands

  • Hand tillers & electric tillers


The most-selling products online and revenues for the past two years have been largely affected by the onset of pandemic and its aftereffects. Undoubtedly, the demand for apparel and consumer electronics remains strong in the e-commerce sector. American online shoppers can look forward to competitive prices and enhanced user experiences in the future.