The U.S. has around 280 million active internet users with an internet penetration of around 90%. The heaviest online product selling in the U.S takes place over the holiday season. Online businesses offer big sale deals on Black Friday, Cyber Monday, and holiday periods.

But, what are Americans buying online? What are the most selling products on Shopify? This chart shows what Americans buy the most online.

So, if you are planning to enter into the online business, what probably would you sell online on Shopify? It is obvious that you would prefer to research the best products to sell on Shopify before you set up your e-commerce store. This will give you a perspective on what you can sell and how you can make profits.

We cannot know what things to sell on Shopify specifically, for that we have to research for most-selling products on Google Trends or some other third-party tool. But we get some information on it by looking at the Shopify Plus customers.

Distribution of companies using Shopify Plus by Industry

From the above chart, it is clear that retail is the largest segment to set up their online store on Shopify. Next comes apparel & fashion followed by wholesale and consumer goods. Given the current pandemic scenario and the inclination of millennials towards a healthy lifestyle, you can count the health, wellness, and fitness segment as the best-selling things on Shopify in 2022.

Let’s go by the latest trends and see what the best products to sell on Shopify are.

1.Yoga Mats

The number of Americans practicing Yoga is at around 35 million and the industry itself is worth $80 billion. With the massive popularity of Yoga over the past few years, you can safely say that selling yoga-related items online is going to fetch you good profits. The global yoga mat market size is expected to reach around 17 billion in 2025 at a growth rate of 5.8%. Sourcing yoga mats to sell is also easy and with its pricing also on the lower side, we can easily say that it is one of Shopify’s best-selling products.

2.Face Masks

Well, if health comes first, how can face masks be left behind? Disposable face masks are selling all over the net. The global face mask market size reached $40 billion in 2021 and is expected to reach $51 billion by 2025.

In the post-pandemic world, face masks will continue to sell in bulk. Opt for it if you are looking for Shopify products to sell.

3.Vehicle parts & accessories

The online sales of auto parts and accessories in the U.S. surged to 30% and reached $16 billion in 2020. As a matter of fact, this industry is larger than the online retail sector and is expected to grow to $20 billion in 2022. Car and bike accessories such as mobile holders, headlamps, steering covers, fog lights, seat covers, and car perfumes are the best products to sell on Shopify.

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4.E-sports & online gaming accessories

The global gaming market is expected to reach $15 billion by 2026. The boom in e-sports has made gaming accessories one of the best-selling segments on Shopify. The online gaming accessories market is dominated by-

  • Product types such as gamepads, headsets, VR devices, gaming keyboards, gaming mouse

  • Device types such as mobiles, gaming laptops, and desktops

  • Gaming consoles such as Nintendo Switch, Sony PS4, XBOX Series X, and others.

  • Gaming software

As you can see in the graph, the market for e-sports accessories is huge in Asia as well as America.


The popularity of live streams in gaming platforms such as Twitch and YouTube has caused a surge in demand for gaming accessories. You can choose from this segment if you are interested in Shopify products to sell in 2022.


The online demand for toys is evergreen and in the US alone, its annual market size grew by 8%. The revenue is expected to touch $22 billion this 2022. The below chart shows the annual U.S. toy salescombining both in-store and online purchases.

2019 2020 2021 2019 vs 2020 % change 2020 vs 2021 % change
Grand Total (US Checkout 100% Projected)$27.70$33.43$38.1920.6%14.2%

If you are planning to sell toys through your Shopify stores, you have a wide range to choose from-

  • Arts & crafts

  • Dolls

  • Building sets

  • Action figures & accessories

  • Explorative toys

  • Games/puzzles

  • Outdoor & sports toys and many others

The start of the holiday season is the busiest for online toy sales and you can take advantage of it by either the Shopify dropshipping solution or sourcing it directly from suppliers and selling them on your Shopify website.

6.Mobile accessories

The U.S mobile phone accessories market is growing at a CAGR of 13.6% and is expected to touch $76 billion by 2026.

The chart here shows a comparison of the demand for mobile phone accessories in 2018 and in 2026 in the U.S. It is clearly seen that AR & VR headsets and smartwatches are set to grow at an unprecedented rate.

The rise in the adoption of smartphones and technological advancements in imaging and photographic accessories has led to a spike in high-tech accessories.

For sure, mobile accessories are the best things to sell on Shopify in 2022 and beyond.

7.Educational courses

Online courses became one of the most searched words during the pandemic. And there was a rush to create websites on Shopify to sell these services. The U.S and European markets capture 70% of the global e-learning industry. The overall industry is expected to triple its size between 2020 and 2025. In the U.S., it is expected to increase by more than $6 billion in 2022. You can sell e-courses on anything from art to finance, from kindergarten to management and these just need your expertise and creative curriculum with interactive activities. Make your e-courses engaging and you are all set to start making profits thanks to Shopify.

8.Licenses to use digital assets

With non-fungible tokens (NFTs) and the blockchain technology catching up craze, you can also try something on similar lines through Shopify. Offer licenses to individuals and businesses to use your photos, videos, music, or software in your store. You can also set up a marketplace and have other creators on board charging up to 50% commission for every sale. Start by thinking about what kind of assets is in great demand now and be sure to protect your digital products through security measures like the watermark.

9.Membership sites

If you have many digital products in a niche, you can try bundling them into categories and collections and offering them to customers in a subscription format. This approach generates recurring revenue and you can also nurture a community of passionate members thus giving you the advantage of word-of-mouth publicity. Also, when the content grows, you can stream exclusive content rather than allowing members to download them.

10.Music or art

The global online art sales increased to nearly $8 billion. Artists such as painters, musicians, graphic designers, and others have chances to monetize their talents on Shopify. The best-selling things on Shopify also include wallpapers, ringtones, and print-on-demand products. In fact, there are Shopify apps available for integration if you want to build a print-on-demand website on Shopify. The print-on-demand industry has grown by 12% over the last four years.


As you can see from Google trends, the print-on-demand search is trending and continues to grow every year. The global custom t-shirt printing market size was estimated to be around $3.6 billion the previous year. The custom printed shirts and mugs sell heavily online and you can experiment with different formats to see what your audience likes.


When you think of Shopify digital products, the first thing that comes to mind is the services. A graphic designer will provide services of designing logos to their clients. A digital marketing agency will offer digital marketing and SEO services in addition to social media marketing. You can position your services as packages or offer consultation for a fee. You can even use Shopify upsell and cross-sell to offer customers other complementary services.

12.Digital templates or tools

Shopify digital products are trending now on the best-selling things online. The best part with these is that you don’t have to manage supplies or shipping. It has low overhead costs and high-profit margins. And the benefit of creating a website on Shopify is that it allows to sell digital products. How about tools to equip professionals or a specific audience to make their job easy? There are many examples such as-

  • Resume templates for job seekers

  • Email or business card templates

  • Digital marketing templates for social media or ads

  • Website and mobile app themes and plugins

  • Icons, fonts, or designer kits for UI/UX

  • Templates for brochures, catalogs, posters, banners, etc

  • Apps for Shopify, Wix, or other platforms

You can put your creative skills to use and create a website on Shopify to empower your freelancing business. This will earn you a good passive income or you can make it your mainstream revenue.


Knowing what Shopify products to sell gives you an idea of what you can expect when starting your online business. Creating a platform on it is easy, thanks to Shopify. It has all the tools via the Shopify apps to help you in your marketing efforts. Study the trends on the best-selling products on Shopify and select the niche of your choice. Now, you are all set to go!