Going global with your e-commerce business is a goal that many entrepreneurs strive for, but it's not easy. Or you can say that a lot of entrepreneurs aren’t aware of the steps they have to take to go global the right way. You have to navigate complex regulations, international payment systems, and language barriers to make it successful.

If you're ready to take your business to the next level and reach customers around the world, then this article is for you. We'll discuss the benefits of going global with your e-commerce business and what you need to keep in mind before taking the plunge. With the right preparation, you can create a truly global customer experience that will pay dividends for years to come.

Benefits of going global with your e-commerce business

Going Global With Your E-commerce Business: What You Need to Know

Have you been considering taking your e-commerce business to the next level by going global? It's a great idea that can open up your business to new markets and offer countless opportunities.

Reach new audiences

Going global allows you to branch out of your local market and reach new shores, offering products and services on a much larger scale. You'll likely see an increase in sales as customers from all over the world can order your products without having to leave their homes. Plus, you'll have the chance to test out different marketing strategies that work for customers outside of your area.

Vendor and shipping benefits

Another benefit of expanding your e-commerce business globally is that it gives you the opportunity to make more profit from shipping costs - especially if you're able to offer cheaper shipping alternatives for customers in certain countries. With access to a global market also comes access to more suppliers and vendors, which means that you might be able to purchase goods at a lower cost than you would have domestically.

Stay ahead of the competition

Finally, having an online presence on a global scale can give you an edge over competitors who haven't made the leap yet. Going global puts your business on the map and helps establish trust with potential customers, giving them more confidence in buying from your store.

Now that we know the benefits, let’s start with the task of reaching a wider audience for our online store. Here are a few steps you need to know when you plan to go global with your e-commerce business.

1. Setting up a cross-border e-commerce structure

Going Global With Your E-commerce Business: What You Need to Know

When it comes to setting up a cross-border e-commerce structure, there are several things you'll want to consider.

Local regulations

First, it's important to understand the local laws and regulations that apply to selling in the new country. These will differ from country to country, so it pays to do your research.

Shipping & returns

You'll also want to figure out how you'll handle shipping, returns, customer service, and payment processing. Shipping internationally is complicated, but there are powerful tools to make the process easy. It's a good idea to develop strategies for each of these elements ahead of time.

Suitable vendors

Finally, you'll need to identify reliable vendors who can provide the goods or services needed for your venture in each market. This is essential for ensuring quality control and consistency across all your operations.

Taking the time to properly plan for each step will ensure a smooth transition into the global e-commerce space—and help you reap the benefits of international success!

2. Analyzing customer behaviors and preferences in different markets

Going Global With Your E-commerce Business: What You Need to Know

Getting to know your customers' behaviors and preferences in different markets is key when you're expanding globally. It's a great way to understand how the various cultural, political, and economic situations in each country affect their buying habits, expectations, and interests.

Examining different market conditions

By studying the differences among diverse markets, you’ll gain valuable insights about global trends that might influence your business. This includes comparing the familiarity of your brand with customers in other countries or assessing the different levels of competition in various markets.

Analyzing customer feedback

Analyzing customer feedback and reviews will give you an understanding of any language barriers and what messaging resonates most with a particular target audience. This will help you customize your marketing and product offerings according to region-specific needs and preferences.

Local service availability and preferences

As an e-commerce business, you should also make sure you are providing localized payment options like local currency payments, alternative payment types (APMs), and other local methods such as cash-on-delivery.

In addition, it’s important to focus on building trust by providing localized support services like language localization, culturally relevant customer service teams, etc., all of which could contribute to a great user experience for your customers in international markets.

3. Automate international payment processing

Going Global With Your E-commerce Business: What You Need to Know

In order for your business to go global, automated international payment processing is essential. With automation, customers from around the world can make purchases from you quickly, easily, and securely.

The key is to find a payment processor that's capable of handling both domestic and international payments. Look into processors that offer multi-currency pricing and acceptance, fraud protection, tax calculations in your target countries, and compatibility with leading global shopping carts. You'll also want one that provides unbeatable customer service for both you and your customers if any problems arise.

What payment processors include

When shopping around for a processor, look at what features they include, such as:

  • Multi-currency processing

  • Global recurring billing capabilities

  • Payment options in local currencies

  • Fraud protection and fraud reporting

  • Local tax calculations

  • Shopping cart solutions

  • International customer support in local languages

By finding the right processor for your business needs, you can smooth out the process of accepting payments from international customers. Automated international payment processing will also help make sure that customers can easily buy from you no matter where they are in the world.

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4. Ensuring your website is localized for global visitors

Going Global With Your E-commerce Business: What You Need to Know

Ready to take your e-commerce business global? The next step is ensuring that your website is properly localized so that customers around the world can easily access, navigate, and understand it.

Choosing a host

The first thing you need to do is find a web host that can handle traffic from any region. If you already have a host, make sure it’s equipped to handle the additional traffic from international customers.

Localizing your website

Now it’s time to localize your website for the different countries and languages you plan to target. This includes:

  • Translating the copy into multiple languages and ensuring that language settings are easy for customers to change.

  • Optimizing images, videos, and other visuals for different regions.

  • Setting up regional checkouts based on local currencies and payment methods.

  • Making sure prices, discounts, and shipping costs are listed correctly for each region.

  • Creating FAQs in multiple languages.

  • Connecting with a customer service team that speaks the language of your global customers.

By taking all of these steps, you’ll ensure that your global customers have a positive experience while shopping on your site—and who knows? Maybe they’ll even become repeat customers!

5. Achieving global compliance when selling abroad

Going Global With Your E-commerce Business: What You Need to Know

If you're aiming to expand your e-commerce business globally, compliance must be a necessity rather than a priority. Different countries have different rules and regulations when it comes to international trade, and failure to comply can result in hefty fines or worse. So how can you make sure you'll stay compliant? Here are a few things to do:

Do your research

Whether you're selling in the United States or China, the first step to staying compliant is doing your research. You need to know where and what you can sell, any applicable tariffs and restrictions, and any special labeling requirements or standards. Doing the groundwork now will save you a lot of trouble down the line!

Keep up with changing regulations

Compliance isn't a one-time check—you need to stay on top of changes in global trade laws too. To make sure you always stay up-to-date, follow news from organizations like the World Trade Organization (WTO) and track new relevant policies in countries that are important to your business success.

Prioritize quality assurance and testing

Finally, prioritizing quality assurance and testing is vital for achieving compliance when selling abroad. For example, if you want to sell products in China, then they will need to meet mandatory safety regulations before they can be imported into Chinese markets. By doing more research into global compliance requirements before expanding your business overseas, staying aware of changes in regulations, and prioritizing quality assurance measures, you’ll be well on your way to ensuring that your e-commerce business succeeds abroad!

Our recommendation - An app for your store!

6 Essential Mobile Marketing Tips To Boost Your E-commerce Sales

For better global reach, we recommend creating an app for your store. With an app, you can plan and execute a strategy that focuses on expanding your app’s reach beyond its current market. And when you have a no-code app builder like Swipecart, it’s easy to not only create an app but also plan to keep your customers engaged in it. Let’s see how it can be done on Swipecart.


Localization is crucial for adapting your app to different languages, cultures, and user preferences. With Swipecart, it is possible to translate the app’s content, including product details, banner content, menus, and notifications, into the languages of your target markets.

You have the Multi Language plugin and integration tools like WPML - The WordPress Multilingual Plugin, Shopify Translate & Adapt, and T Lab - AI Language Translate to help you with app content localization. And if you want an exclusive currency converter, Swipecart’s Multi Currency plugin will help you convert the currency into that of your target audience.

International App Store Optimization

Optimizing your app store for international visibility includes picking the right keywords and incorporating them in the app’s metadata. Swipecart provides ASO services to ensure your app’s screenshots and promotional materials appeal to your target audience.

Pricing & payment gateways

Similar to language, research and integrate local payment gateways and pricing models in your app. When you offer localized pricing and subscriptions, there are better chances of user adoption and revenue potential. Swipecart offers you advanced options for integrating payment tools to capture a global audience.

App performance optimization

When reaching a global audience, you must research the devices and platforms they use. For instance, a greater percentage of your target audience may be using an iOS device than an Android phone. Test your app rigorously for different screen sizes, platforms, and device capabilities. Swipecart has this amazing real-time preview feature to preview the updates and changes you make to your app layout on various iOS and Android screen sizes. It is better to identify and resolve any performance or compatibility issues at the time of designing the app rather than finding bugs after the app is published.

Marketing and promotion

Going global requires a strong app marketing and promotion strategy. This is to create awareness and generate interest in your app in the target markets. On Swipecart, leverage the power of its advanced features, plugins, and integrations to promote your app. Create automated push notification campaigns and use shareable social media links to reach your audience effectively. Tailor your marketing campaigns to the preferences and cultural nuances of each market.

Partnerships and localization experts

Another effective strategy to reach a global audience is to partner with influencers who have a strong influence on your intended target audience. The Studio Mode feature in Swipecart lets you invite influencers to onboard your app so that they can create their profiles and promote your products through images and videos. It also gives you the opportunity to collaborate with experts who have a deep understanding of the local culture and market dynamics. This increases your app’s visibility and credibility.

Remember, going global has to be a long-term approach. Having a mobile app for your store on the no-code app builder Swipecart helps you stay agile, monitor app performance, and adapt strategies and market dynamics to maximize your store’s global success.


Going global is a big step for any business, but if you’re ready to take your e-commerce business to the next level, then the possibilities are endless.

It’s important to understand the complexities of setting up a shop in other countries, from the various fees and taxes to the logistics solutions fundamental to a successful global launch. You will also need to understand the local consumer behaviors, preferences, and regulations to ensure you deliver an experience tailored to their needs.

It’s also essential to continue to update your processes as your business grows and identify new opportunities to make sure you keep moving forward. With the right preparation and understanding of the global market, you can effectively and successfully expand your e-commerce operations into new countries.

And, finally, a mobile app is the best way to meet the evolving needs of your global user base.Swipecart has got you covered in all aspects. Try it now!