How To Increase Organic Traffic on Your Mobile App

When you are satisfied that you have designed an app for your firm, it is now time to put the app into operation and allow it to work its magic. Nevertheless, this isn't the case. You must utilize it after uploading your program to the app store, which is when the issue begins. The issue with mobile apps is that downloading rates are sometimes too low or non-existent.

Let’s get into the core of this and understand how to increase organic traffic in your app.

When you have completed the development & design phases of your mobile application, it is time to publish it on the internet. It is vital to popularize and monetize the application. To get it successful, you will still need organic traffic at first.

The Google Play Store, as well as the Apple App Store, are indeed the two most widely used platforms for mobile applications. You must continue to work just on the application once it has gone live to obtain the greatest results.

You have to have a significant number of tips that you can follow so as the organic visitors can come to your app so as you can earn a good from your app. You may want certain tactics to make your smartphone app viral and enjoyable.

Organic Traffic For App Downloads

Organic traffic is frequently referred to as unpaid traffic. Organic traffic is defined as traffic obtained without the use of a sponsored advertisement or source. To receive the most organic traffic to your applications, you must rank higher in search engine results.

To boost the app's results, you must focus on its Search Engine Optimization (SEO). Whenever a user searches for an app on a search engine, either sponsored or organic results are displayed. Paid outcomes may appear at the top, but you must rank at the top organically.

Strategies to increase organic app downloads

The quantity of mobile apps is increasing in all industries, so your mobile application may be tough to picture for your target audience. It is difficult to attain the best ten rankings of applications in search results, owing to the quantity of competition.

A few fundamentals and further efforts might have a good impact on the ranking of your smartphone application on Google for app marketing. So, in this section, we'll go through the four most effective organic traffic tactics for your app:

1. App icon design

The very first perception is the final impression. Since this is your application symbol, job, operations, brand name & trustworthiness, make sure it is appealing. An appealing app icon draws the user in. The application ought to be as straightforward as possible. A little touch in a modest photo should symbolize your organization and your business.

It's great that you're trying out new ideas, but don't make them too convoluted or unexpected. It may be beneficial to you to refresh your application icon with certain changes. You might already have a fantastic application logo for your application development that will allow you to increase traffic and then test it out.

2. A one-of-a-kind app name with an extraordinary app description

The title of your application is the global keyword for your company. An effective title improves recognition. It may be advantageous to select a distinct name. To retain your application name in the minds of your intended audience, it must be correct, short, & easy. The App Store limits the app name to 30 characters.

Your app description ought to be informative & relevant as well. For the remainder, it may be essential to outline your app's attributes, profit, process, and crucial features. App descriptions are becoming increasingly important in app development; consequently, choose one meticulously and precisely.

3. Attractive app design

The expression "first sight is the everlasting site" also applies to mobile applications. If your smartphone application's logo & UI are unappealing, it may draw less attention. Applications that draw attention and are visually appealing can rapidly become popular.

Always keep in mind that it represents your company & industry. As a result, develop an application while keeping the market image & specifications in mind. It may aid in generating traffic to the app.

4. Utilize screenshots

The overview includes screenshots, which aid user comprehension. It is inappropriate to choose unnecessary splash images for your program. Choose images and characteristics of in-app functioning operation instead. Screenshots of your greatest helpful and prominent app development features are available.

After installation & executing of the applications, screenshots change the user's mind. It is critical to choose the proper screenshots; else, the traffic will suffer. Provide some instances in which the screenshots reveal after you've decided on them. You can immediately focus on the functionality you provide by using different signals.

5. Increase your app review and ratings

Positive feedback ensures that individuals are happier and much more interested in the content they download. Individuals commonly evaluate and study their suggestions while downloading an app. Noone will enjoy anything useless to install or subscription to. Importance varies from individual to individual, but it's always the foremost essential issue.

You may increase organic traffic by using your fan base. On the app store, request a true study of your core audience or demographic. Organic reviews provide you with traffic & tips to help you improve your submissions. Avoid buying false reviews, particularly if you are developing an e-commerce app. This may cause your application to be suspended.

Strategies for attracting search traffic

App Store Optimization increases the amount of organic reach from Searches by increasing the app's exposure. It operates like this: application shops examine the application's home page and then show it for the keywords that have been discovered. It's known as indexing. Although the technologies in Google Play as well as the App Store differ, the idea remains the same: it is critical to gather the most keyword phrases & incorporate them in the searchable text components.

1. Content Marketing and SEO

Although if your offering is an application, you can generate and improve the content to increase organic traffic. And it is always worthwhile to put the time in since focusing on a keyword approach allows you to reach consumers who would otherwise ignore traditional advertising.

First, consider any beneficial and related to your application content niches that you may concentrate on. Then compose an article (or simply an article outline and hire a good writer) and look for distribution platforms for your content.

Essentially, you have individuals who respond to an advertisement you created and send it to certain other people. Those things are extremely nice because, instead of utilizing a pushy technique, publications are much more instructional, so you give material that is beneficial to the audience. If indeed the audience finds anything valuable in the post and then installs the application, it indicates that those who reached this far are dedicated.

The first step in creating website content is to do keyword research. Tools like Google Keyword Planner Tool could assist you in locating keywords related to your business or app. Try to incorporate as numerous relevant keywords as feasible in the article. Also, utilize some high-quality backlinks to increase the search value of your material. The most crucial thing for material designed to convert visitors into mobile apps is to deliver genuine informative value. It will receive more shares, backlinks, or references, which are critical for increasing visibility and driving organic traffic toward your content and ultimately to your application. ​​

2. Influencer Promotion

Influencer marketing is a popular pastime; there are several alternatives, as well as influencers, that can be found on YouTube, Snap, Insta, Facebook, & Twitter. It is not a completely free means to gain traffic, and others argue that it's also a form of sponsored traffic. However, you need not pay for every user or action generated by this activity; instead, you pay and only potentially receive a large amount of traffic (or none at all, depending on how well the influencer's audience matches yours). Simply take a photo or a video, select influencers (some firms do this), write to them, and see how they can assist you. It's incredibly genuine if done right.

You don't understand when you view a video in which a guy or a lady talking about this wonderful product and then feels "holy crap, I ought to try it since it's so amazing". They are profiting from this, and they are receiving a significant amount of money from most of us.

Influencer marketing may be expensive, but there are numerous alternative methods available nowadays. What they accomplish is act as a form of Google for influencers, allowing you to explore different themes such as pets, fitness, mindfulness, or wellbeing to discover the ideal influencer. In the rules of the contract, they have such a rating for an influencer. It may be quite inexpensive; you can acquire a few for about $100.

Make sure you prepare ahead of time since influencer marketing might take considerable time: some of them are busy sharing photographs; they take a long time to respond to you, and so on.

End Note

Finally, it is critical not to presume that organic growth is free and also to examine which sustainable growth levers best complement your overall strategy. To that end, keep in mind that ASO may be a trigger by itself that can improve organic installations, however, it can also assist and magnify other strategies you use to increase your installations.