Shopify is among the most rapidly expanding e-commerce platforms in today's modern digital marketplace. And I don't simply mean for companies that can sell their stuff online. I'm referring to the commercial possibilities it offers for products. The Shopify app store allows any B2B service and model to reach out to online retailers, via marketing automation to interact with customers. However, just as the number of online retailers grows by the day and competes for buyer attention, Shopify applications struggle to obtain the attention they deserve.
Because mobile applications convert at a greater rate over mobile sites, creating revenue from your application won't be a problem. You will find success if your customers download and use the app. And that's where e-commerce mobile app marketing becomes a key priority for your Shopify business.
Whether you want to convert your Shopify store into an application or if you are now in the process of planning, you should start thinking of marketing ideas for your E-commerce app.
Marketing an e-commerce app is not the same as promoting conventional goods or services. You must take a distinct strategy on this path.
In this post, we'll show you how to use the finest mobile app marketing strategies for your e-commerce app. Let's get started..!
Definition of Mobile App Marketing
Mobile App Marketing is a marketing approach used to reach out to targeted customers at various phases of the conversion funnel. The introduction of your E-commerce mobile app to clients is the first step in mobile app marketing. It then asks them to download and install it.
You incentivize them to finish the signup process by providing a quick sign-in procedure, and you keep them interested by delivering push alerts.
The whole point of mobile app marketing is to give your app a voice, your users engaged and conversions going. It's essential to generate enough buzz about your application that users can't resist and notice it.
What Is the Importance of App Marketing?
Every company wants to expand its audience, income, and sales. If you want your item to be trendy among the masses, marketing it is critical, and the same is true for mobile apps. Assume you have fantastic software with excellent features and abilities.
But what comes next? How would you present your products and their qualities to potential customers? The solution is marketing; you need an effective marketing plan to achieve your target customers and inform them about your products. So app marketing allows you to communicate with your consumers throughout their whole life cycle, from when they first heard about your app to as they become your dedicated and repeat customers.
The Ultimate Mobile App Marketing Strategies For Your Shopify Ecommerce Store
Optimization of the app
This should go without saying. Before embarking on any other marketing strategy, it is critical to establish and secure one channel that will ensure your app is discovered by merchants all around the globe.
A retailer can discover more about your goods by visiting your app listing. It assists them in determining whether it answers their problems or might help their online store develop quicker. This requires app descriptions, supporting facts, price structure, and images that enable merchants to envision what the product appears like and how it could assist them, much like the Apple App Store and Google Play Store.
Thus the first and important step you must perform here is to select the appropriate keywords for your app.
Keywords are simple terms or phrases that explain what your app performs and are employed by retailers to find solutions in the app store and on a search engine.
Build An Engaging App For Free
Facebook App Install Ads
Facebook advertising continues to be one of the most popular sources of mobile app installations. You have more flexibility over who sees your ad on Facebook. You may exactly target your desired audience based on age, city, gender, and so on. Facebook advertisements assist in monitoring every app installation as well as the source of the downloads. This allows you to fine-tune your targeted campaign. Facebook allows advertisers to create 14 Standardized App Events through which they may properly target their audience. All of this at a very affordable price. Each Shopify mobile app installation costs roughly $1.2.
Promoting App On Website
If you put in the time and effort to create a mobile app, don't let it go into the trash. Otherwise, you will struggle to advertise it on your most important platform, your site. Do not falsely assume that users would go to tremendous lengths to locate your app. It is critical to make the process as simple as feasible for them. You cannot just state that your website has a mobile app. You must give a direct download link for both iOS and Android. Otherwise, each successive step diminishes your odds of receiving a download.
Influencer marketing is a sort of digital marketing in which a company pays influencers to endorse products or services. Influencers are those who have a large fan base on social media sites such as Facebook, Twitter, YouTube, and Instagram. Influencer marketing may help you reach more people while also increasing brand recognition among current customers. As a result, influencers help companies to promote their products or offerings in a more approachable, intriguing, and innovative manner. Its authenticity and distinctiveness win over clients.
App Marketing Via E-mails
You can make a lot out of your marketing list if you promote your app through distribution platforms that have high market visibility. Almost every sort of successful marketing campaign is outperformed by confirmation emails. This is due to greater open rates, click-through rates, and sight duration in these emails. They also produce the most income per mail sent.
Every app marketing should have a slightly varied perspective based on the confirmation email. For a shipment notification or order confirmation mail, for instance, 'use the app for speedy shopping' works. It will, however, function perfectly if you use something like 'track shipment status instantly in the app' for both pickup and handling emails. This encourages users to install your e-commerce mobile app.
Use a Smart App Banner
Once your application is launched, you should use a banner at the top of your shop to encourage mobile website users to download the app. The banner should drive viewers to the Google or Apple store where they may download your app. Within the banner, you may emphasize a product that is available exclusively in your app or advertise a 'download to win' promotion. Also, another approach is to provide a discount code that is only available through the app.
Adding Feedback From Customers to Product Pages
The main advantages of posting reviews are - boosting consumer trust and increasing client confidence in purchasing. Positive feedback makes 94 percent of customers more likely to purchase a product or service. Customer reviews demonstrate that purchasing a particular item is the correct option. They're a big trust indicator that helps establish an initial positive experience and encourages people to buy, specifically when they're on product pages. Having client evaluations on your store may increase your Shopify marketing despite any need for further advertisements.
Free Trials and Giveaways
This might be beneficial in attracting and retaining visitors to your product or brand. Offering unique deals and incentives encourages more consumers to buy your product. Offering app trials might help you create credibility and trust with your audience. It allows your consumers to test your products and determine whether it is worth their money. It also assists you in gathering excellent leads that are pertinent to your organization.
Video marketing is another great approach for selling your app since it is easy to use, remembered, and easily obtainable content. You may more efficiently and effectively communicate whatever you want to offer your people by using video material. You can utilize informative videos (such as tutorials, explainers, and so on), product videos, or testimony videos to highlight your services and assist your consumers.
Promote Your App With Paid Campaigns
You may require some traditional promotion to spread the news about your new app. However, operating pay-per-click (PPC) ads nowadays is everything but traditional! Choose your keywords carefully, design an appealing landing page to which your visitors will be directed, and budget appropriately. You may make changes along the way to focus your spending as closely as possible to achieve the most premium results.
Use Best SEO Tactics
Whatever you see or read is entirely influenced by SEO. Everything, from an advertising campaign to e-commerce application marketing promotions, must be designed with SEO in sight. If you use your site as a marketing platform for your Shopify app, this can work when visitors come to your website. A search engine is the starting point for 93% of all site experiences. Simply step into the shoes of a potential app user for a second.
Use SEO best practices on your application landing page and top-performing pages. This not only promotes your e-commerce app but also drives traffic to all those pages. As a result, the increased traffic will eventually raise your app installs.
So merely creating a mobile application for your brand does not guarantee success in the internet marketplace. You must also market your business for people to be aware of what you have to offer. So, to make your application and its features renowned among the wider populace, these effective mobile app marketing techniques that may assist your app reach a huge number of people are required.