Push alerts must never detract from a user experience rather they should enhance it. If this isn't so the users will take no time in disabling the notifications or opting out of them. As per the Statista data, 39% of mobile phone users who receive excess push alerts disable them.
So, instead of over-sending the notifications & competing with other marketers for attention, you must try reaching out to the audience the right way & via the right channel so people can hear you..!
Do you know that the push notifications may have a CTR of more than 45% depending upon niche/sector? If you utilize push alerts as a useful and valuable tool in omnichannel marketing you are more likely to get client interaction along with increased retention. So, keep reading this article to know how you can get more out of push notifications and what types of push notifications you must try out to delight your users.
In the realm of consent-based marketing, well-executed alerts are excellent tools to connect to customers. Before starting with types of push notifications let us understand precisely what is a push notification and how it evolved.
How did push notifications evolve?
Push Notifications was introduced by Apple in 2009. However it was earlier founded by Blackberry, 2003 a company recognized as RIM - Research In Motion launched its push service to enhance the communication of the flagship phones with the people. Their push services were not exactly mobile push notifications as we receive today, instead, they did it via emails. This was the initial email notification mechanism created. The user behavior and intuitive feel that is now our standard mobile feels and experiences were defined at that time.
Apple released iOS 3.0, a new upgrade for the iPhone series that provided users with a fresh UX. Apple's variant of push notifications was known as APNS. Users received notifications from Apple's platform, and via an ecology of some little utilities known as 'apps,' similar to Blackberry's.
Push eventually established the typical way we engaged with the whole cellular space. Push notification became the stimulus for us to open an application, play a game, and do a variety of other activities. Blackberry provided us with a fascinating technology. Apple popularized it.
What is a push notification?
In very simple language, a push notification is an alert that appears on the smartphone device. Your application users do not need to stay on the app to connect to you. The application developers can send push alerts at any preferred time as per the audience.
The push alerts are only delivered to those who use your app. They resemble the same as when you receive a text message.
Push notifications are supported by all mobile platforms, including iOS, Android, and Windows. Push notifications may be a great method to keep customers up to speed on the newest discounts you have or to notify them of the products in their basket that are about to expire. With the email click-through rate rapidly dropping, alerts can be an excellent method to communicate.
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Push notifications are used by mobile app marketers to encourage consumers and enhance engagement.
Ecommerce stores utilize customized push notifications to enhance sales.
Social media networks also utilize push alerts to keep their users updated with the real-time information
Content creating companies (media/entertainment/news) use push notifications to deliver information across the world.
These are just a few instances. Push notifications are not limited. You can incorporate them for other industries too.
Push notifications include a header, subject, graphic, and URL. Branding, emoticons, as well as other components, could also be included. Push notifications vary in appearance between operating systems, such as Android and Ios.
7 types of push notifications that delight users
1. Customized push notifications
Yet again, this is an important technique to be utilized with the variety of push notifications. In such a push alert you make an effort to learn what is important for a customer on a personal/individual level. You may learn more about your customers by incorporating social media or get platform analytics and consumer-generated data.
To customize the push content appropriately, you need the correct type of customer data. Deliver them relevant communications about things that are meaningful to them. For instance, if a client has reserved a hotel stay in Madrid, you can send them an article that talks about the best things to do in Madrid.
2. Marketing push notifications
Marketing push notifications are notifications that are more inclined to deliver information about the offer and promotional schemes that are relevant to the user. Marketing alerts are not required for the app to function properly. These notifications are delivered to connect and delight customers to improve application retention & generate more sales.
Marketing push alerts content might contain special discounts or promotions, as well as content sharing, to entice users to return to your application and move them closer to the conversion funnel. Daily deals and flash sales on items are a few examples.
3. Real-time push notifications
Many individuals prefer live alerts since it keeps them up to date with the most latest happenings. Members who want to get relevant information in a generic form may benefit immensely from an application that employs live alerts to provide them with exceptional value.
You may dramatically increase customer happiness by giving out vital information/data/news in real life. Your offerings will be more appealing if you employ this feature wisely and clearly. Moderation, on the other hand, is essential.
You don't want to overburden your users. Avoid spamming your viewers with irrelevant messages. They will operate best if you supply exactly the proper quantity of information. Real-time push notifications are not a new phenomenon happening in the industry. Almost 56% of marketers believe that real-time communication improves consumer happiness as well as a brand's sentiment in the market.
4. Reminder push notifications
Reminder push notifications are alerts related to reminding users about something. This provides reminders based on user interaction and information from multiple resources to ensure that users do not end up missing out on new offerings or activities.
For instance, if a customer seems to have a conference, an app may analyze local traffic information to notify them of the best time to depart from the house to arrive on time. Another instance could also be an upcoming sale reminder.
5. Abandoned cart push notification
Fighting cart abandonment is indeed a serious concern for all online businesses, particularly mobile app stores. It comes as no surprise that the cart abandonment rate, at 97 %, is dreadful. You may enhance mobile conversions strategically by sending alerts to a subset of customers who exited your mobile app or site or app following the checkout process. Notifications are commonly used to notify clients about products left in online shopping baskets. When used effectively, these alerts frequently enhance income, as seen by several Studies.
Users see these notifications at the top of their mobile phones' screens or on the bottom of a website. You may also customize your push notifications for a segment by also addressing campaigns via segmentation. Using push alerts, you may interact with them at various points of the marketing and sales funnel.
Because notifications have a small amount of space, you must optimize their effectiveness on the users when executing a strategy. Furthermore, if you overload your consumers with too many alerts or lack a credible strategy, your push notification marketing is likely to fail. Along with, if you do not automate the push notification operations and employ one common message for all, you risk delivering the wrong signal to the wrong consumers. This contributes to increased opt-outs or app uninstalls. This might result in a decrease in engagement and profit growth.
6. User motivation push alerts
Users are motivated by re-engagement and catch-up alerts. You may praise the client for their success if they are utilizing your application for personal improvement. You may send a motivational push with a message such as "Congratulations! You walked 5 kilometers today! Because the user will identify these messages with achievements & feel-good experiences. It is an excellent method to strengthen the relationship among both your application and its users.
This sort of push alert strategy is appropriate for entertainment, exercise, beauty, e-commerce, or learning. You may use this alerts to keep a user interested after they have moved away.
7. Transaction-oriented push notifications
These alerts notify the users of their recent purchases, membership renewals, customer orders, and so on. Transactional alerts are used by mobile banking, financial platforms, & e-commerce apps.
Use push notifications wisely to drive conversions
Push notifications solve two major challenges for smartphone applications: engagement and retention. Your application may rise to a new level with relevant push alerts and tailored messages – a buddy that never leaves the customer out of the ring.
If you have a smartphone application but aren't considering push notifications, or creating a push notification workflow you're skipping on a major potential.
Click here to launch your app & start sending relevant push alerts to your customers.