Kazamarka leveraged Swipecart’s integrations to target the audience on a personal level

About Kazamarka

Kazamarka is the leading men's & women's online shopping app. It is the ideal fashion & lifestyle destination, with a vast range of items including apparel, footwear, accessories, and more.

With the goldmine of exciting fashion items, it's time to alter your style statement. Kazamarka app store offers the most recent designer merchandise direct from fashion companies. Kazamarka allows you to buy from the convenience of your own home and have your favorite items delivered directly to your doorstep.

Kazamarka joined Swipecart to improve sales and attract more clients to their brand. Read on to find out how Swipecart helped them with their requirements.

Challenge

Kazamarka challenged Swipecart to help them in increasing their product sales, bring more customers on board and improve the overall profitability of the firm. Further they want to interact with the client on a personal level and increase the repeat purchases. Check out the solution to know how Swipecart fulfilled the given challenge.

Solution

We helped the brand by enabling them to establish a new marketing platform, which is a mobile app platform along with the latest AI-backed marketing features.

After creating a mobile app with Swipecart and using its latest marketing tools Kazamarka online fashion app now further contributes to the creation of a personalized fashion feed along with personalized marketing for every individual user. Swipecart’s customized search feed, and personalized product recommendation features provided the app users with the newest men's & women's fashion trends, celebrity looks, promotional material of their choice plus the latest updates from their favorite clothing brands.

Result

After incorporating the given solution Swipecart ensured that the Kazamarka was set to success. The store leveraged Swipecart’s integrations, and push notifications to target the audience on a personal level. They further used the audience segmentation feature and delivered the right content to the right customer at the right time. Finally, with the intuitive Swipecart dashboard, the store witnessed an x3 times increase in their sales.

Push notifications particularly became an important tool for the store to retarget customers and encourage repeat purchases plus deliver more personalized content & recommendations.