One of the best aspects of owning an online store today is that anybody of any business scale can quickly get data about their existing customer or their potential customer base. All you require is just the correct tools, and Meta Pixel (formerly known as Facebook Pixel or FB Pixel) is among the most important.
The information era has transformed how we make those decisions, both personally and professionally. People would have to rely greatly on their instincts in the previous century. We now have data.
"It's even more critical to concentrate on data & analysis because they provide us with some reality about what is occurring and what could unfold, as contrasted to what we think."
Let me tell you what Meta Pixel is and how it can help you with data to boost the growth of your Shopify Store.
I may be a little complex to understand…
But let's strive for simplicity. This is the reason we have prepared this step-by-step tutorial to assist you with installing the Facebook pixel on your Shopify store.
So, get a cup of coffee, read on, and by the conclusion of this post, you'll have installed completely fresh Facebook pixel codes on your website.
What is Meta Pixel?
If you run Facebook advertisements for an online business, you would like every penny of your marketing spend to benefit from increased sales. Which is why it is critical to target the most appropriate people and track every outcome your campaign generates. Both of these are facilitated by the Meta Pixel.
Meta Pixel is used by eCommerce retailers and digital marketers to:
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Make certain that their adverts are seen by the appropriate individuals.
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Find new consumers, as well as those who have viewed a certain page or performed a desired activity on your website.
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Increase sales.
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Set up automated bidding to attract individuals who are most inclined to perform a desired action, such as completing/making a purchase.
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Analyze the effectiveness of your advertisements.
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Measure what occurs when individuals view your adverts to better understand their impact.
Why to use Meta Pixel or Facebook Pixel?
When you're able to track the activities in the store, you can create better encouraging audiences and guarantee that your adverts are seen by the proper individuals. This indicates you're more likely to make sales!
Here are a few examples of activities (also known as "standard activities") that you may monitor:
Include payment information
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Add to cart
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Add to wishlist
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Product search
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Purchase
And plenty more!
Let's get straight into this tutorial!
Note- To know from scratch - How to create a Meta Pixel click here.
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How to add your Meta (Facebook) Pixel ID to Shopify (3 steps)
To keep things simple, I’ve broken down how to find, add, and use your Facebook pixel on Shopify into three simple steps.
Step 1: Find your Meta Pixel ID
How to Integrate Your Meta Pixel ID with Shopify (3 steps)
To locate your Facebook Pixel ID, go to the Facebook Event Manager.
Click on the menu bar in the upper left corner, and now on "All Tools" in the bottom right. You're searching for "Pixels" which is immediately beneath "Measure & Report" from here.
When you click on it, you'll be able to see your Facebook Pixel ID!
If you already see your pixel id below your Events Manager dashboard...
Then this indicates you certainly tried creating a Facebook pixel before but rarely got around enough to correctly integrate it into your online business.
If that is the situation, you must first finish the installation of the pixel code on the site before obtaining your pixel ID.
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You can utilize either an integration or a tag manager.
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Install the code manually or automatically.
The Tag Manager is by far the simplest way.
Go ahead and select that choice...
And it’ll bring you to this page, where you can click on “Shopify”.
The next window gives you your Facebook Pixel ID…
So note that down and proceed to the next step!
Step 2: On your Shopify store, enter your Pixel ID
Navigate to your Shopify store's "Preferences" section.
Scroll down to the "Facebook Pixel ID" area, where you may enter your Pixel ID.
Almost finished!
Step 3: Check the status of Meta Pixel (On Facebook)
Select "Pixels" from the drop-down box once more, then take a look…
If indeed the status displays "Active" you're ready to go.
However, if the pixel status displays "No Activity Yet" it signifies your pixel isn't operating yet. Changes may require up to twenty minutes to come into effect, so please be calm!
Kudos on incorporating the Meta Pixel into your online business!
Wrap Up
After setting up your Meta Pixel ID on Shopify, you'll be required to decide on a budget for Facebook advertisements.
Because you'll most likely be concentrating on increasing traffic (which would be cheaper!) rather than conversions, you may start as tiny as you wish...
For instance, if you only have $5 every day, this may also provide you with a significant quantity of data & outcomes.
Once you've reached 500 events every week, it's time to start improving your marketing & targeting, as well as being more creative.
You'll be much more comfortable with Facebook's ad platform by this time, so it won't feel as much of a giant leap compared to now.
You'll be a full-fledged Facebook advertisement master before you know it...
...then your Shopify online store will be profitable.
So go ahead & install the Meta Pixel today!
