You've probably heard a lot about dropshipping in the past few years. It's been one of the biggest and most popular e-commerce trends, and for good reason: it's a great way to start an online store with little up-front investment, and there are a lot of different ways to do it.
If you're not familiar with dropshipping, it's a business model where you sell products without having to carry any inventory. When a customer places an order, you simply route the order to the supplier, who will then ship the products directly to your customer.
Dropshipping is a really simple business model to get started with, and it's a great way to test out different products without investing too much money. In this article, we'll walk you through how to set up your own dropshipping store on WooCommerce.
What is dropshipping? How does it work?
Dropshipping is a business model where you sell products online without actually owning them or having them in stock. Instead, you partner with a supplier or manufacturer who ships the products for you. In short, you are a commission-based or profit-based virtual salesperson for the supplier. The onus of marketing and selling the products completely is on you. You can sell products online through social media or by setting up an e-commerce store.
To aid you in dropshipping, there are many third-party integration tools available on website-building platforms like Shopify and WooCommerce. These apps fetch products from suppliers and let you display them in your store. In fact, you can display products from multiple suppliers in your store, maximizing your chances of earning commissions through sales.
Let’s have a brief look at how it works.
You set up a store on WooCommerce or Shopify and list products for sale.
You promote your store through ads or social sharing.
When someone buys a product from your online store, you forward the order and the customer’s shipping details to your supplier.
The supplier ships the products directly to your customer, without you ever handling them yourself.
Profit is made by charging more for the goods than you pay the supplier.
That’s how dropshipping works! Simple, isn’t it? You don’t have to worry about manufacturing the products, stocking them, or shipping them to the customers. However, it can also be competitive and requires a lot of marketing and customer service skills to be successful!
Dropshipping is an excellent business concept for first-time e-commerce entrepreneurs. It’s simple to set up and manage. You may also operate your dropshipping business in your spare time if you don't want to quit your regular job.
Requirements for setting up a successful dropshipping WooCommerce store
1. A domain name & hosting service for WordPress
To begin, you will want a domain name and site hosting. This will give you a home for your store on the web and act as the foundation for your business. You can buy a domain name and hosting service through WordPress itself. Otherwise, you can consider other popular sites to buy domain names and web hosting services. Compare the prices and select the one that offers the best web hosting service.
2. WooCommerce plugin
Second, you'll need to install the WooCommerce plugin on your website. This is a plugin to convert your website into an e-commerce store so that you can add products and manage your inventory. You can find the WooCommerce plugin in the WordPress Plugin Repository.
3. Dropshipping suppliers
Third, you'll need to choose a dropshipping supplier. This is the company that will actually ship your products to your customers. There are several dropshipping vendors to choose from, but not all of them are made equal. Make sure to do your homework before settling on one.
Once you've met these prerequisites, you're ready to start building your store!
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A step-by-step guide to setting up an online WooCommerce dropshipping store
Now that we've gone over the basics, it's time to get started on setting up your store. Here's a step-by-step guide on how to do just that using WooCommerce:
Register on WordPress to create a website.
Once you have set up your website, go to Plugin> Add New Plugin in your WordPress dashboard and search for WooCommerce. Install and activate the plugin.
After you've installed and activated WooCommerce, you'll see a new menu item in your sidebar called “WooCommerce”. Click on it and fill out the necessary information to create your store.
Next, you'll need to set up your shipping and payment options. In the WooCommerce menu, go to Settings > Shipping and fill out the necessary information.
Similarly, in the WooCommerce menu, go to Settings > Payment Gateways and fill out the necessary information for your chosen payment gateways.
The last step is to add some products! In the WordPress admin area, go to Products > Add New and add the necessary information for each product.
How to find reliable suppliers for your WooCommerce dropshipping store?
So how do you find reliable suppliers for your WooCommerce store? First, research the company thoroughly. Make sure you know where they source their products from and that the quality is up to your standards.
Also, make sure to read the fine print of any policies or agreements that you make with your suppliers. You want to be aware of any hidden fees or other pitfalls that could pop up down the road. It's always better to be prepared than to be caught off guard.
Another great tip is to look at customer reviews and ratings. This can give you a good idea of how reliable the supplier is, and if they have been able to live up to their customers’ expectations in the past. Doing some research upfront can save you a lot of headaches later on.
Automate your WooCommerce dropshipping store using plugins
One of the major benefits of using WooCommerce to dropship is that it offers a lot of plugins and integrations that are designed specifically for this purpose. Automation plugins can save you an incredible amount of time by eliminating manual data entry and enabling automatic fulfillment from your suppliers.
These plugins integrate with the major wholesale suppliers, so you can easily keep your inventory up-to-date without updating product listings manually. Many also offer features like automated order routing and one-click imports, so that orders are automatically sent to the right supplier and all you have to do is hit a button to import new products into your store.
With some of these WooCommerce automation plugins, you can even take advantage of extra features like profit analysis and shipping calculation, so you're always aware of your margins and know exactly how much it'll cost customers to get their products delivered.
Common mistakes to avoid when you are new to WooCommerce dropshipping
When you’re just starting out with WooCommerce dropshipping, it can be easy to make mistakes. Here are a few of the common ones to avoid:
1. Not doing enough research
Before you get started, you need to do your research on dropshipping and the products you want to sell. Make sure you have a good understanding of how dropshipping works and the suppliers you choose to work with before making any commitments.
2. Not understanding taxes
You may be liable for taxes depending on where you are located and where your suppliers are located. Make sure you know what your obligations are as a seller so that you can stay compliant with all tax laws.
3. Not having enough cash flow
Dropshipping can be a great way to start an online business, but it's important to have some cash flow so that you're able to pay for shipping costs and other expenses. Consider how much money you need upfront and plan accordingly.
4. Overlooking customer service
When it comes to establishing a successful business, customer service is essential. Make sure that your returns policy is clear, that your website is easy to navigate, and that customers can contact support if they have any questions or issues.
Increase dropshipping sales through a mobile app for your WooCommerce store
What better approach and means to advertise your WooCommerce dropshipping business than with a specialized mobile app?
Through a mobile app, you can attract new customers and keep repeat sales coming. Also, creating a mobile app for your WooCommerce store is a no-brainer considering that you have the no-code app builder Swipecart. This plugin is available for download in the WordPress plugin repository.
You have to install and activate this no-code app builder, Swipecart, and start designing an app for your store through its visual interface, drag-and-drop editing tool, reusable widgets, plugins, integrations, and automation.
The benefit is that you don’t have to maintain a separate codebase or product database for your app. Swipecart fetches all the product details, including images, tags, and variants, from your WooCommerce store. You can now provide a personalized shopping experience to your customers to keep them engaged in the store and increase order values.
Here are some of the features in Swipecart to help you create an amazing app for your WooCommerce dropshipping store:
Create customer segments for targeted marketing campaigns.
Automate your push notification campaign to maximize customers’ app engagement.
Send customers new releases, sales, and abandoned cart notifications.
Use the Swipe Mode plugin to increase app interactions.
The Studio Mode feature helps bring an Instagram-like shopping experience to your app.
The Back In Stock plugin lets your customers know that an out-of-stock product they were interested in is now available.
The Multi Language plugin translates the app content into multiple languages so that you can better connect with customers.
Create loyalty programs with the Reward Points plugin and get customers back to the app again and again.
Give customers a 3D visual of the product through the Render View (360) plugin to help them make informed buying decisions.
Give personalized product suggestions through the Product Recommendation tool on Swipecart.
There are many add-ons available on Swipecart to encourage your customers to stay engaged with your brand and products. It is the best revenue-generating tool to help your WooCommerce dropshipping store grow and make more profits.
Dropshipping is an excellent business concept for first-time e-commerce entrepreneurs. It is a popular and accessible way to start an online business, and WooCommerce provides a powerful platform to make it happen. By leveraging the vast network of suppliers and products available through dropshipping, you can create a diverse and profitable online store without the hassle and expense of managing your own inventory and shipping.
WooCommerce offers a range of features and integrations that make dropshipping easy and seamless, from automated order fulfillment to building no-code mobile apps on Swipecart. With WooCommerce, you can focus on building your brand and engaging with your customers, while leaving the logistics to your trusted suppliers.
With a little effort and creativity, you can turn your passion for e-commerce into a thriving and rewarding business with WooCommerce dropshipping.