Push notifications are little pop-ups that display on your phone's screen even while you are not using the app, informing you of something urgent or important. It's an effective marketing technique for enhancing customer engagement, conversion, and retention. Brands may employ push notifications to enhance mobile app retention and engagement by creating positive and meaningful interactions. By being attentive and purposeful in reaching out to consumers, successful products leverage user-centric push alerts to define the user experience.
However, not all businesses make use of push notifications. Instead of sending personalized alerts that bring unique value to each user, marketers frequently send generic messages that are often useless and unwanted for the user. Receiving unnecessary alerts might become a nuisance over time, leading to a customer/user opting out of push notifications or uninstalling the app.
This post will go through numerous best practices for establishing a successful push notification design for an awesome customer experience.
What Is the UX of Push Notifications?
A push notification is a message that is sent by a smartphone app. There are push alerts delivered by web browsers on desktops as well, however, this article concentrates on mobile apps' push notifications.
There are various reasons why push alerts are delivered. Here are a few examples: it to create your own app?
Highlights from the application, such as discounts or important alerts or information.
A new activity, such as one shared by friends using the same app.
Before you send out a push notification, ask yourself two questions:
Do I wish to receive this notification?
Would I forward this message to anyone I care most about?
Different Kinds of Push Notifications
Push notifications may be divided into four categories:
Banners: They display on the screen for a brief period and then disappear.
Badges: They are small, generally red circles that may be found in the bottom or corner of an application.
Alerts: Messages that appear on the screen and demand the user to take action to open or close them. They are usually coupled with other alerts, although they can also exist on their own.
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Use Dynamic Content
Quality, personalized and dynamic content is message content that can be changed over based on user information and their behavior data. This data might come from a user's profile or app usage habits. The Netflix App is an incredible example of an application that successfully leverages interactive content to produce user-centric push alerts. Netflix offers to push notifications to consumers based on their streaming patterns to notify them when new episodes or seasons of their favorite series are available.
According to Localytics , companies that employ dynamic interactive content in their push notifications have an 8.8 percent open rate when compared to notifications without dynamic content, which have a 3.1 percent open rate.
Choose topics that will be of interest to your intended audience
Use push alerts that will pique the curiosity of your users. Do not transmit the same stuff to everyone. Finally, the most useful notifications are consumer notifications, which are recommendations considering the history of alerts that are appropriate to user preferences. Your brand's reputation will suffer as a result of all garbage and spam. Make your messages unique. If you have identities in your customer/user base, you may utilize them in alerts to give the impression that you are addressing them. Personalization, on the other hand, entails not only addressing the user by name but also creating individualized predictions based on their interests.
Keep notification text as precise/accurate as possible
Convey the most valuable info in the shortest possible time. Correct text Notifications. Look for the ideal text-to-link combination: provide the consumer the option to open the application or learn more. At the very same moment, do not force them into the text; doing so will annoy the user. Ensure that each message supports the user's choice to download the app and provides them with the most engaging and essential info.
Make use of Location-Data
Some applications employ device features like geolocation to target individual users with personalized notifications for real-time alerts and connections to personalized content. Any mobile app that employs geofencing to target users is an excellent example of location-based marketing.
Utilize User Segmentation
It's not like every alert you want to send will apply to every single user. By segregating your audience, you can guarantee that the content they get is relevant to them. Users can be grouped depending on their interests, activities, geography, and user interaction. For example- Welcome alerts are useful for someone who has just installed an app but are not useful for a frequent user.
Put Your Push Notification UX to the Test
Testing is a quick approach to see if your push notification UX meets the demands of your target audience. Validate your push notification or do an A/B test. You may test two distinct versions on a subset of your consumers to determine which one makes the most income.
As a result, you'll be able to discover the most effective form of your notice. It also prohibits you from delivering alerts with little to no income.
Now it's your turn
Push notifications may be an effective marketing strategy. The most important thing is to undertake its use with caution.
Do not spam, organize the content and timing of your messages carefully, segment your consumer base, and tailor your offerings.