You are all set to launch your very own restaurant. Location, trained staff, the interior, the vendors, and everything else is at the right place. Now, all that you need to do is attract customers to your restaurant.
When eating out or ordering food online, customers look forward to eating tasty, authentic food. You can get a steady stream of customers when you offer them dishes that are valued for money and taste great.
This is easier said than done.
The restaurant business is the most competitive to enter. With restaurants at every corner, you need to have a unique factor that would drive sales. You can do this by doing a Strengths, Weaknesses , Opportunities and Threats (SWOT) analysis of each of your competitors.
You can start by getting such data from the one source where it is available online. There are various websites from where you can get your data. Some are easily available while others may not be easily available. Doing all this manually is not recommended, it will just be a waste of time and effort. Instead, you can get this done by using Restaurant Data Scraping services.
Data Scraping is the process of getting all relevant details of your competition from the internet that will help you make sound business decisions.
Why Scrape Restaurant Data?
Though your food is unique, the customer is the king as he has many restaurants to choose from. To conduct your SWOT analysis, you will need data that includes,
Restaurant name and address
Number of reviews and ratings
To make strategic business decisions, you need to know everything about your competition. Which of their dishes are popular, what do customers complain the most about in nearby restaurants, what kind of discounts/offers do they come out with and soon.
With the help of a Restaurant Menu and Location Data Scraping service, you get all the relevant data in a user-friendly interface that helps you make informed strategic business decisions.
Why you need structured restaurant data for your business?
The scraped data is useless if it isn’t structured well. Here is where you got to sit down and crunch the data to get meaningful outcomes from it.
Firstly, you should start by creating buyer personas- these are the profiles of people who would be interested in trying your restaurant. Buyer personas could include- a student from a local college, a young working man or a couple with young children. Once done with this, the next step would be crunching the data to know –
When do they usually visit restaurants?
What do they usually buy?
How often do they order at home?
Which competitor’s dish is the most popular amongst these buyers?
What do they generally complain about?
Once you have answered these questions with the help of the crunched data, you can then align your service to solve these questions one by one.
Using the structured restaurant data, you can determine the times when restaurants usually do not have many customers. You can use this data to target students to try new dishes or post reviews of their experiences online during these happy hours.
This data will also allow you to know what kinds of restaurant formats work in your area- Are Quick Service Restaurants(QSR) doing brisk business during the weekends? When do the casual dining restaurants do decent business? Based on this, you can align your menu to include dishes that customers can order based on the time they have to spare.
Based on your niche, you can devise a strategy to attract customers by filling up gaps in the market and providing services that your nearby competitor restaurants do not give. You can do this by studying their menus in detail and analyzing which of their dishes sell the most and which don’t. Also, find out which of your competitor’s dishes were earlier offered and are currently discontinued.
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Analyze your competitors dishes which are similar to yours and how much they charge for the same. See what people have to say about these dishes. This helps to know how much your target audience is willing to pay. Based on this, you can offer dishes at competitive rates or with a complimentary dish to add value.
This is a continuous process, it helps you to prepare a discount/promotion plan to gain more customers which would normally go to your competition.
Analyzing Reviews and Ratings
There is nothing more important for a restaurant than the reviews and ratings given by the customers. This is what potential customers see before trying your restaurant. They will look up the menu online and judge the value for money of the restaurant before visiting it. The reviews left behind by your competitor’s customers are a treasure-trove of information that can be handy for you.
A few last words
To make your business venture a success, you need to analyze a lot of real-time data online to make the right business decisions. You have to come up with discounts and promotional plans that can attract people to your restaurant and make repeat customers out of them.In these tough times, takeaways, food deliveries are what matter the most for the restaurants of 2021. Here at SmartScrapers, our Restaurant Data Scraping Services are designed to help you understand the market conditions and take the necessary steps to stay ahead of your competitors.