Do you all agree that social media has become an integral part of our daily lives? Period.
From sharing personal experiences to discovering new products and services, social platforms have transformed the way we interact with and engage with businesses.
But how have businesses reacted to this change?
For e-commerce websites, integrating social share buttons has become more than just a trend; it's a strategic move to enhance brand visibility, reach a wider audience, and drive conversions.
Why do businesses need social share buttons on their website?
Benefits are plentiful! Do you want to know what businesses gain by installing social share buttons on their e-commerce store? Let’s get into it here.
Expanding reach and visibility
Social share buttons serve as catalysts for organic brand exposure. When customers find products they love on an e-commerce website, the option to share those items with their social network amplifies the reach of your brand. According to a study by Adweek, 71% of consumers are more likely to make a purchase based on social media referrals. By providing an easy way for customers to share their favorite products or their entire cart, you tap into the potential of their social connections, expanding your brand's reach and visibility.
Harnessing the power of word-of-mouth marketing
Word-of-mouth marketing has always been a potent tool for businesses, and social media has taken it to new heights. According to Nielsen, 92% of consumers trust recommendations from friends and family more than any other form of advertising. By incorporating social share buttons, you empower your customers to become brand advocates, sharing their positive experiences with their network. This user-generated content serves as authentic testimonials, significantly influencing the purchasing decisions of potential customers.
Preventing abandoned carts
One of the biggest challenges for e-commerce websites is cart abandonment. According to the Baymard Institute, the average cart abandonment rate is a staggering 69.57%. However, by implementing social share buttons on the cart page, you provide customers with an opportunity to seek opinions or advice from their friends and family before making a final purchase decision. This social validation can help overcome doubts, reduce cart abandonment, and ultimately boost conversions.
Increasing social media engagement
Social media platforms offer tremendous potential for engaging with customers and building an active online community. By integrating social share buttons, you encourage customers to engage directly with your brand's social media accounts. This can lead to increased followers, likes, shares, and comments, amplifying your brand's online presence and fostering meaningful connections with your target audience.
Building brand awareness
What happens when your customers start sharing your store’s content on their social channels? It builds brand awareness. Social share buttons make it easy for visitors to share your products or content with their social media networks. This can help increase the number of people who are aware of your brand and what you have to offer.
Social sharing can improve your website's search engine ranking. This is because social media platforms like Facebook and Twitter are considered "authority" websites by search engines. When your content is shared on these platforms, it sends a signal to search engines that your content is valuable and worth ranking highly for.
Embracing social sharing as a core element of your e-commerce strategy will empower your customers to become brand advocates.
If you are convinced, let’s move forward and see how to select the best social share app for your Shopify store.
What are the factors to consider when selecting the best Shopify social share app?
The Shopify app store has hundreds of apps, and selecting the best social share app can be challenging. But knowing what to expect in the app can make your task easier. Let’s list some of the crucial features you have to look at when selecting the best Shopify social share app for your e-commerce store.
Choose an app that is intuitive and user-friendly, both for you as the store owner and for your customers. The app should have a clear interface, easy configuration options, and straightforward customization settings. Additionally, consider if the app offers a responsive design, ensuring a consistent experience across different devices.
Social media platforms
When choosing which social media platforms to include on your social share buttons, it's important to use a variety of platforms that your target audience is active on. For example, if you're selling products to millennials, you'll want to make sure that you include social media platforms like Instagram and TikTok on your social share buttons. So, ensure that your best Shopify social share app supports a maximum number of social media channels.
Make sure that the app allows you to place your social share buttons in strategic locations on your website where they are easily visible and accessible to visitors. For example, you may want to place them near your product pages, blog posts, or landing pages.
Look for an app that allows you to customize the appearance and placement of social share buttons to match your store's branding and design. The ability to customize button styles, colors, sizes, and placements will ensure a cohesive and visually appealing integration with your website.
It's important to track your social sharing data so you can see how effective your social share buttons are at driving traffic to your website. This data can help you optimize your social share buttons and make sure that they are placed in the most effective locations.
Performance and speed
Social share buttons should not significantly impact your website's loading speed. Choose an app that is optimized for performance and doesn't cause any slowdowns.
Reviews and ratings
Read reviews and ratings of the social share app from other Shopify store owners. Consider their experiences, feedback, and overall satisfaction with the app. This will give you an insight into its reliability, functionality, and customer support.
A reliable and responsive customer support team is crucial when selecting a social share app. Ensure that the app developer provides timely assistance and support in case you encounter any issues or have questions about the app's features and functionality.
Pricing and value
The last but most crucial aspect is pricing. Compare the pricing plans of different social share apps and evaluate the value they provide in relation to their features and capabilities. Consider your budget and the return on investment that the app can potentially bring in terms of increased social sharing, brand visibility, and conversions.
Consider the above factors to make an informed decision and select the best Shopify social app for your store.
Wait, let us make your task easy once again. Now that we’ve let you know the factors you need to consider, we’ll list the 10 best Shopify social share apps just for you. Go through the features and pricing listed here, and by the end of it, we are sure that you’ll have made your choice. Let’s begin.
1. ShareThis Share Buttons
Rating⭐: 3.8 (42 Reviews)
If you're looking for a way to make it easy for your audience to share your content, ShareThis Share Buttons is a great option. It's easy to use, has a wide range of features, and won't slow down your website.
This app makes it easy for your audience to share your content across 40+ social channels. You may arrange your buttons to stay attached on the sidebar as visitors scroll on the page. You can also customize their alignment, size, color, and style to match your store’s theme. You can easily add share buttons to product pages and blog posts.
Supports over 40 of the most popular social channels, including Facebook, Twitter, LinkedIn, Pinterest, and WhatsApp.
Sticky share buttons stay anchored on the sidebar as visitors scroll down your page.
Customize the look and feel of your share buttons to match your website's branding.
The code is responsive, so it will automatically adjust to the size of your website's screen.
It loads asynchronously, which means that it won't slow down your website's performance.
2. Social Bar: Social Media Icons
Rating⭐: 4.8 (121 Reviews)
Price: Free plan available. 7-day free trial. Paid plans start at $3.99 per month.
Social Bar: Social Media Icons app is a powerful tool that can help you connect with your customers on social media and grow your brand. It allows you to add mobile-responsive social media icons to your store with customized social bars like Instagram & Facebook. Linking your social media profiles in your store will drive customers to visit your profile and increase the number of followers.
The Social Bar: Social Media Icons finds itself on our list of the 10 best Shopify social share apps as it supports 50+ social sharing links. Also, its tooltip feature is what attracted us to it.
The app supports over 50 social media icons, so you can choose the ones that are most relevant to your business.
It has icons with styling for brand color, custom color, and border.
You can also upload your own custom icons.
Use custom CSS styles to further customize the look and feel of your social media icons.
You can easily customize the positions, colors, borders, and fonts.
It provides a tooltip to add more information.
The app provides a live preview of your social media icons, so you can see how they will look before you publish them.
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3. Social Bar: Social Media Icons
Developer: Effective Apps
Rating⭐: 4.9 (48 Reviews)
Price: Free plan available. 7-day free trial. The basic paid plan starts at $2.99 per month
This app goes by the same name as the second app on our list but is developed by Effective Apps. It pretty much has the same features
You can add social media icons for any of the 50+ supported networks. This allows you to connect with your customers on the platforms they use most often. Increase social proof and improve conversions by showing customers that your store has a social media presence. We recommend this over the above as it offers similar features but at a lower price.
Supports over 50 social media networks, including Facebook, Instagram, Twitter, and LinkedIn.
Customize the color, size, and position of the social media icons.
Add a floating bar with social media icons, which will follow your customers as they scroll down your pages.
Customers can dismiss the floating bar and restore it on mouse hover.
User-friendly dashboard with drag-and-drop icons in the desired order.
4. RT: Highlight & Social Sharing
Rating⭐: 4.8 (11 Reviews)
RT: Highlight & Social Sharing is a great option if you want to make it easy for your readers to share your content. These features are easy to use and can increase the visibility of your content and drive new traffic to your site.
This app makes it easy for readers to share content on social media and other messaging apps. We have included this app in our list of the 10 best Shopify social share apps because of its highlight feature. When users share highlighted text, they are essentially promoting your content on their own social media networks. This can lead to new visitors who are interested in the content that you have shared.
Allow users to highlight a section of text on a page and share it on social media. This can be done by clicking on the "Highlight" button that appears when text is selected.
The highlight feature also supports adding a comment to the shared text.
To share the highlighted text, users simply click on the social media platform icon of their choice.
Allow users to share the highlighted text on Twitter, Facebook, LinkedIn, Reddit, WhatsApp, Telegram, or email.
5. Elfsight Social Share Buttons
Rating⭐: 3.5 (11 Reviews)
Price: $3.99 per month. 7-day free trial.
Now, with Elfsight Social Share Buttons, make it easy for your website visitors to share your content on social media. Your visitors can share your content on social media, which can increase the number of people who see your content and visit your website. It also helps to improve SEO results by increasing the number of backlinks to your site.
The social share buttons are available for over 40 social networks and can be customized to look good and blend in with your website.
Supports over 40 popular social networks, so you can be sure that your visitors will be able to share your content on the platform of their choice.
The social channel button’s size, color, and position can be customized to match your website's design.
Choose from inline or floating layouts to match your store’s theme.
Wide button customization for a uniform look.
6. AAA Social Share Marketing
Developer: AAAeCommerce Inc
Rating⭐: 3.1 (35 Reviews)
Price: $9 per month with a 30-day free trial available.
How do you encourage people to share your content on their social networks? Easy - By rewarding them with points and discounts. The AAA Social Share Marketing app goes beyond just helping merchants display the social share buttons on the app by having a feature to offer discounts to customers for sharing.
Display social sharing icons for Facebook, Instagram, and Twitter on product pages to increase customer engagement and the social reach of your store.
Display social media icons on product detail pages.
Add sticky social icons on product pages that move up and down as the customer scrolls the pages.
Use the social share and discount popup to entice customers to share on social media channels.
7. GetSocial: Sharing & Analytics
Rating⭐: 3.7 (28 Reviews)
Price: $9 per month with a 14-day free trial.
We all know that social share buttons help you increase website traffic and boost brand awareness. But how many times have the visitors shared the content on your site on their social networks? If you want to find that install the GetSocial: Sharing & Analysis app on your Shopify store.
This app provides you with over 30 social sharing buttons and gives you a detailed visual analysis of the shares per device. The reason why this app finds a place in our list of the 10 best Shopify social share apps is that it offers a comprehensive share metrics report. It lists the top-shared pages and the channels on which they were shared.
Select from over 30 social share buttons, including Facebook, Twitter, WhatsApp, Email, and more.
Native social sharing and reaction buttons.
Choose from different button shapes and styles.
Floating share bars and reaction button styles are available.
Get a day-wise pie chart of total engagement through shares and referrals, as well as the top traffic sources.
List of the top shares on each social channel and the top pages shared.
A visual graph of shares vs. referrals for a specific period.
8. Keep & Share Your Cart
Developer: Code Black Belt
Rating⭐: 5.0 (7 Reviews)
Price: $4.99 per month with a 30-day free trial.
Do you want your customers to effortlessly spread the word about their amazing shopping experience with your brand? By displaying social share buttons on the cart page, you provide a seamless way for prospective customers to share their shopping journey online. Not only does this generate valuable word-of-mouth marketing, but it also acts as a powerful deterrent against abandoned carts.
Keep & Share Your Cart app empowers your customers to share the cart links on their social media channels like WhatsApp, Facebook, Twitter, LinkedIn, Pinterest, Telegram, Weibo, or Reddit. With just a simple one-click installation, you can bring the highly sought-after 'share cart' feature to your store and improve the social reach of your brand.
An easy installation process with no coding required.
Effortlessly configure the widget position to where you want it on the cart page.
Choose the social media icons you want to display on the widget.
Set its style, color, and size to match your store’s theme.
Add a title and message for additional information to help customers.
A real-time preview is available before you publish it.
9. Bevy Share Cart - Social Link
Developer: Bevy Commerce
Rating⭐: 5.0 (7 Reviews)
The Bevy Share Cart - Social Link app on Shopify takes the cart sharing feature a notch higher. Here, customers can not only share your store’s cart page via social links, but visitors who access the link can also easily replicate the referrer’s cart and make a purchase!
This app offers pre-built templates with advanced customization options. You can also access a detailed report on the share metrics from your dashboard.
Add the Share Cart feature effortlessly with one click.
Pre-built themes to change the look of the Share Your Cart widget.
Customize the color of the button and background to suit your theme style.
Other customization options, such as font and color settings, are available.
Get real-time analytics such as total cart shares, shared link clicks, and the lifetime value of shared carts.
10. TR Social Share bar Media Icon
Rating⭐: 4.4 (3 Reviews)
Price: Free plan available. Paid plan starts at $0.99 per month.
The TR Social Share bar Media Icon is another best Shopify social share app that we have included in our list. It is a no-fuss app that is easy to install and use. It has a simplified user interface, and anyone can select the required social media icons and set them as a floating section on any page of their store.
Up to 30 platforms are supported.
Drag-and-drop functionality to place the widget anywhere on your site.
Select a floating bar or section to add it instantly to collection pages, blog pages, or product pages.
Advanced customization options are available, such as icon corner radius, padding, color for icons, and custom CSS.
This is our list of the 10 best Shopify social share apps. Now that you have reached the end of the list, we want you to consider a point - Have a mobile app for your store.
Why do you need an app for your store?
Social sharing in the context of a mobile app can be a powerful tool for merchants, offering unique opportunities to enhance their store's visibility, engage customers, and drive growth. Here are some ways merchants can benefit from having an app for their store with integrated social sharing capabilities:
Amplifying brand exposure
It’s a no-brainer that a mobile app with social sharing functionality allows customers to easily share their positive experiences, product recommendations, and reviews with their social networks. As users share your app or specific products on platforms like Facebook, Instagram, or Twitter, their friends, and followers become exposed to your brand, increasing awareness and potentially attracting new customers.
User-generated content and social proof
Social sharing within a mobile app encourages users to generate content about your products or their shopping experiences. User-generated content, such as product photos, reviews, or testimonials, serves as authentic social proof that can influence others' purchasing decisions.
Enhanced customer engagement
When you enable users to seamlessly engage with your brand and share their discoveries with others, it fosters a sense of community and encourages user interaction. Customers can like, comment on, or share the content shared by their peers. It creates a social buzz around your products and encourages users to spend more time in the app, leading to increased customer engagement and loyalty.
Viral marketing and referrals
You can easily tap into the power of word-of-mouth marketing by incentivizing users to share your app or specific products with their networks. Offer rewards, discounts, or exclusive access to those who refer new customers through social sharing. What it does is help generate a snowball effect, driving organic growth and expanding your customer base.
When users actively share your app or products, they become brand advocates and ambassadors. Their social sharing activities help build brand awareness, trust, and credibility. Nurture and engage with these advocates. This way, you can cultivate long-term relationships and turn them into loyal customers who continue to promote your brand voluntarily.
Data insights and targeted marketing
Analyze the data generated from social sharing activities to gain a deeper understanding of your customers and tailor your marketing strategies accordingly. This also helps you deliver targeted promotions, personalized recommendations, and relevant content to enhance the overall customer experience and increase conversions.
Having a mobile app for your Shopify store can open a new world of opportunities. Are you ready for it? If yes, consider building an app for your store on Swipecart, a no-code app builder.
Using the visual interface and drag-and-drop functionality, including other features, such as pre-coded widgets, plugins, third-party integration tools, automated workflow, audience segmentation, push notification, Studio Mode, Swipe Mode, and others, you can not only design an app without coding but also make it socially shareable and market it to increase downloads and customer engagement.
Swipecart offers you a complete suite of features to create your app, market it, and maximize conversions.
Having a social share app for your Shopify store empowers you to leverage the power of social media to amplify brand exposure, foster customer engagement, and drive growth. But a mobile app with integrated social sharing capabilities enables you to achieve much more! So, why not try the no-code app builder Swipecart and build an app for your Shopify store now?