The Covid-19 pandemic has accelerated economic and social changes the world over. Digital transformation plans for 2030 have been brought forward by a decade due to the lockdown and social distancing measures. The rush to go online for businesses has seen Shopify revenues soar to the sky.

New Zealand, a country in the Oceania region has seen an upward trend in the number of online Shopify stores being set up after Covid-19. 61% of Australian and New Zealand Shopify merchants are identified as women boosting women entrepreneurship. This strengthening spirit of New Zealand in e-commerce is reflected in the Shopify trends for 2022. Let’s have a look at it now.

Shopify Store growth statistics for New Zealand

New Zealand has 21,073 Shopify stores with 17,424 being active. The e-commerce journey was hastened by the onset of the Covid-19 pandemic. The year 2020 saw 5,210 new Shopify stores being set up and it grew by 46.8% compared to the previous year. The number of Shopify shops set up in 2021 saw a growth of 17.7% when compared to 2020. The Q1 results for 2022 are impressive with 1244 stores being set up.

Shopify Store Growth in New Zealand (2017-2021)

Let’s see some of the Shopify store statistics for New Zealand-

  • Of the total Shopify stores, 20,323 stores are set up in the English language.

  • 2,985 Shopify stores are password protected while 664 are inactive.

  • Most of them are registered as domain (10,751 Shopify stores). Around 7,626 stores have .com extension and over 1,232 stores have .nz extension.

  • 11,577 Shopify stores have email as their primary contact information displayed on the website. 7,694 stores display their phone number.

Top Product Categories of Shopify Stores in New Zealand

It won’t be wrong to say that the pandemic-induced lockdown in 2020 made the population learn the convenience of online shopping. Everything from apparel, home & beauty products to pet products were purchased online. As per a survey, around 170,000 adult New Zealanders shopped online for the first time during the first six months of 2020.

Top Product Categories for Shopify Stores in New Zealand

As with the global trends, apparel is the top listed product category for Shopify stores in New Zealand. It is followed by home & garden at 13% and food & drink at 11%.

Note: Around 3,385 Shopify stores haven’t listed their product category.

Top installed Shopify features in New Zealand

The e-commerce website building platform, Shopify provides features that help merchants build their websites easily. For instance, it automatically generates the Returns policy which can then be copy-pasted to the Return Page. It also has the Shopify POS (Point-Of-Sales) for merchants who want to sync their online store with in-store sales. Let’s see the top preferred Shopify features In New Zealand.

  1. Contact Page

  2. Tracking or Returns

  3. Tracking Page

  4. Shopify POS

  5. Returns Page

  6. International Shipping

  7. Store Locator Page

Apart from this, store owners also added the Wholesale/Retailers page and Signature Required page on their Shopify store.

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Top installed Shopify Apps in New Zealand

Thousands of Shopify apps are available in the Shopify App Store. These apps have varied functionality and they can be integrated into the website to offer user-friendly features to the visitors. The most installed apps in the Shopify stores in New Zealand are-

Installed Shopify Apps Number of Shopify Stores
Product Reviews3814
Mailchimp: Email Marketing3344
Instafeed- Instagram Feed2551
Klaviyo: Email Marketing & SMS2526
Shopify Inbox2020 Product Reviews1089
Customer Privacy899

Product Reviews is the highest installed Shopify app followed by Mailchimp for email marketing and Instafeed for Instagram posting and sharing.

Social Media Usage in Shopify stores in New Zealand

Social media platforms are important marketing tools for Shopify merchants. They can share products from the website to their business social media accounts as well as keep their customers engaged through posts and updates. Facebook and Instagram are the top social media platforms used by Shopify store owners in New Zealand.

  • Facebook is used by 11,104 Shopify stores

  • Instagram is used by 10,757 stores set up with Shopify

  • YouTube is used by 1,555 Shopify store merchants

The other social media channels used by Shopify store merchants are Pinterest, Twitter, LinkedIn, and TikTok.

Cities with the most number of Shopify stores in New Zealand

At the provincial level, Auckland has the highest number of Shopify stores in New Zealand at 1,575 followed by Canterbury and Wellington. If we look at the cities, Auckland has the highest number of Shopify stores in New Zealand at 1,500 followed by Christchurch and Wellington.

Note: Most of the Shopify stores in New Zealand do not specify any address.

Preferred shipping partners for Shopify Stores in New Zealand

Shopify merchants rely on popular shipping service providers to ship orders to their customers. Many of the shipping carriers have their software solutions and these can be integrated into the Shopify store with an API or Shopify app. The top preferred shipping carriers for Shopify stores in New Zealand are-

  1. New Zealand Post

  2. USPS

  3. Australia Post

  4. FedEx

  5. UPS

Many Shopify stores use aggregator shipping software solutions. These aggregators partner with many leading shipment carriers to provide services at discounts.


Shopify is indeed a boon for merchants eager to cash in on the e-commerce trend. But for those wanting to advance further into the m-commerce segment, Swipecart offers a chance to convert your Shopify store into a mobile app. This is a simple SaaS product having a powerful inbuilt website to app converter tool to easily create an engaging app from an already existing Shopify store. What makes this product amazing is that you require no coding knowledge and you can create your new app within a couple of days at a cost much less than an app built from the scratch. Why don’t you book your demo today?