WooCommerce is a popular e-commerce plugin on the WordPress platform that powers millions of online stores. It has most of the features required to sell products or services effortlessly online. But when you need to enhance any feature or functionality in your store and WooCommerce doesn’t have it, you can install a plugin to customise and optimise your store.

What are WooCommerce plugins?

WooCommerce Plugins For Your E-Commerce Store

WooCommerce plugins are add-ons or extensions that you can install on your WooCommerce-powered e-commerce store to enhance its features and functionality.

These plugins can add new features, such as advanced product options, payment gateways, shipping methods, marketing tools, and more. For example, you can find plugins that help you create customizable product variations, integrate with popular payment processors like PayPal or Stripe, set up automated email marketing campaigns, or optimize your store for search engines.

In simple terms, WooCommerce plugins are like apps that you can install on your smartphone. They extend the functionality of your online store, allowing you to tailor it to your specific needs and offer a better shopping experience to your customers. Just like how you can choose which apps to install on your phone, you can select and install the plugins that best suit your e-commerce store to make it more powerful and efficient.

Here comes the difficult part. With thousands of plugins and extensions available for your WooCommerce store, how do you select the best? Let’s simplify the task for you. We have made a list of 10 must-have WooCommerce plugins for your e-commerce store. Let’s begin.

1. Variation Swatches for WooCommerce

WooCommerce Plugins For Your E-Commerce Store

How do you show product variations to your customers in an appealing way? The Variation Swatches for WooCommerceplugin allows you to transform the boring way of displaying variants into something engaging, appealing, and easy.


  • Auto-convert all variations dropdowns to button swatch by default.

  • Enable color & image swatches for variable product dropdowns

  • Opt between label, text, or button swatches to display variants

  • Select rounded or squared attribute swatches

  • Show cross sign or blur or hide out-of-stock variation swatches

  • Option to show selected variation name beside the label.

  • Control product page swatch sizes.

  • Insert a flexible tooltip to show extra information about the variants.


Starts at $49 per year.

2. YITH WooCommerce Wishlist

WooCommerce Plugins For Your E-Commerce Store

The wishlist feature is one of the most popular e-commerce tools because it allows you to keep the customers engaged in the site and give them an impetus to return and access their favorite products in one place. The YITH WooCommerce Wishlist plugin does much more than just allow customers to wishlist their favorite products. They can create multiple wishlists and share them on social networks to get indirect advertising for your store. This means you not only earn customer loyalty but also attract new customers. Not bad if one single plugin can help you achieve so much, isn’t it?


  • Position the "Add to wishlist" button as desired.

  • Show a tooltip for “Add to wishlist” buttons

  • Show a notice to unlogged users and invite them to log in to benefit from the wishlist features.

  • Users can add specific product variations to the wishlist

  • Allow users to create multiple wishlists

  • Send an automatic email to the wishlist owner whenever the product in the list is back in stock or it is on sale.

  • Users who have added a certain product to their wishlist can receive promotional emails.

  • Users can copy and share the wishlist URL.

  • Allow users to transfer items from one wishlist to another.

  • Change the columns that appear in the wishlist table.

  • Fully customizable colors, styles, labels, and text.


A free plan is available with restricted features. The paid plan is $94.99 per year.

3. Checkout Field Editor (Checkout Manager) for WooCommerce

WooCommerce Plugins For Your E-Commerce Store

A seamless checkout experience reduces cart abandonment and helps you close sales faster. The Checkout Field Editor for WooCommerce lets you add over 20 different types of custom checkout fields, such as multi-select, radio, date/time picker, file upload, checkbox, label, paragraph, password, etc., to your checkout page. It enables you to edit the default checkout fields, add or change labels, rearrange the fields, validate the checkout fields, and more.


  • Modify, add, edit, or delete the default and custom fields.

  • Make additional sections for a more ordered checkout page.

  • Select from 24 custom checkout field types for your checkout form.

  • Display fields and sections based on particular criteria.

  • Repeat fields and sections conditionally.

  • Rearrange the custom and default checkout fields and manage the display of fields in order.


This a free plugin. It also has paid plans that start at $49.

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4. Facebook for WooCommerce

WooCommerce Plugins For Your E-Commerce Store

Now, how can we not include this in our 15+ must-have WooCommerce plugins list? Facebook for WooCommerce is a plugin that connects your online store to Facebook. Install the Facebook pixel, submit your online store inventory, and open a shop on your Facebook page with this plugin to enhance campaign performance, discover more customers, and drive more visitors to your website.


  • Set up Facebook pixel for your store and optimize your ads on Facebook after customers have visited your store.

  • Connect your product catalog to your business Facebook page and create ads to showcase products and attract more shoppers to your website.

  • Install pixels and create a store on this social media channel to reach shoppers where they are on Facebook with ads for the products they viewed on your website.


This official Facebook for WooCommerce plugin is free to download and install.

5. Rank Math SEO

WooCommerce Plugins For Your E-Commerce Store

SEO is essential to improve traffic to your site by making it visible to search engine bots. The Rank Math SEO plugin helps you vastly improve your site’s SEO without having to hire SEO marketers. It helps you get ranked higher by making your website SEO-friendly and your content worthy of a featured position on the search engine results page.


  • Its content AI tool gives you suggestions for titles, subheadings, and content to help you make it more relevant and keyword oriented.

  • It performs focus keyword and content analysis based on 40 factors with a quick edit to SEO details.

  • It presents valuable information from Google Search Console to help you see the keywords which you rank for, your sitemap status, and indexing issues.

  • It allows Google Analytics 4 integration to see all your website metrics with meaningful insights.

  • Use its Rank Tracker to keep an eye on your website’s performance against preset keywords.

  • Keep track of your website’s rankings over a specified period of time to know exactly what techniques are working for you.

  • It has the most advanced Schema generator that supports various Cshema types and allows you to add a default category in settings.

  • It adds relevant Knowledge Graph meta tags to your website to make your content stand out from the rest.

  • It integrates with Google Trends to help you check the search trend for keywords.

  • It generates search engine-compatible XML Sitemaps for your website automatically.

  • It helps you with local SEO optimization and multiple local business locations.


A free version of this plugin is available for download. The Pro version is $499 per year.

6. Widgets for Google Reviews

WooCommerce Plugins For Your E-Commerce Store

Reviews are integral to building trust among website visitors and influencing them in their buying decisions. Reviews on Google are considered trustworthy given the massive popularity of this search engine and the number of people with Google accounts. Google is the first place people go when they need to assess a business.

Now, you can leverage your business reviews on Google and get them straight into your WooCommerce store with the Widgets for Google Reviews plugin. But don’t be fooled by the name. This plugin allows you to collect reviews from different platforms including Google, Facebook, Yelp, Amazon, Tripadvisor, Booking.com, Airbnb, and more.


  • Integration of 132 review platforms.

  • Manage review display and answer your reviews with ease.

  • 36 amazing review widget layouts to display reviews on your review summary page, product page, or home page.

  • Collect hundreds of reviews automatically through email and SMS.

  • Mix your reviews from different platforms.

  • Display only verified reviews to your customers and hide negative reviews.

  • Edit the review order, shorten longer reviews, and automatically update reviews in the widget.

  • Detailed statistics on review collection and conversion.


Other than its free version, you can opt to pay $65 per year for its paid plan with a 7-day trial.

7. Contact Form by WPForms - Drag & Drop Form Builder for WordPress

WooCommerce Plugins For Your E-Commerce Store

Data is precious and there are different ways to collect it from your website visitors. A form for your e-commerce store is a convenient way to collect specific information from users which can be useful for customer service, lead generation, or analysis purposes. By offering a contact form, users can easily submit inquiries, feedback, or requests without having to navigate to their email client or make a phone call, resulting in a seamless user experience.

The Contact Form by WPForms is a robust drag-and-drop form builder that lets you quickly design stunning contact forms, feedback forms, subscription forms, payment forms, and more.


  • Create responsive contact forms highly optimized for web and server performance.

  • Start with pre-built form templates to save time.

  • Create high-performance forms with smart conditional logic.

  • Customize the fields and features in the form to suit your store’s theme.

  • Respond to leads quickly with an instant notification feature when any form is submitted.

  • View all leads in one place to streamline your workflow.

  • Create subscription forms that are linked to your email marketing service.

  • Forms may be easily embedded in blog posts, pages, sidebar widgets, footers, and other places.

  • Use Captcha and spam protection to prevent spam submissions.


A free version is available for WooCommerce. The basic paid plan starts at $49.50 per year.

8. PDF Invoices & Packing Slips for WooCommerce by WPOvernight

WooCommerce Plugins For Your E-Commerce Store

Delivering an exceptional customer shopping experience hinges on the vital role of order management. From the moment an order is placed to the final delivery, every task holds significance. Whether it's crafting personalized order confirmation emails that instill confidence or meticulously printing packing slips, each step contributes to a streamlined and efficient process.

The PDF Invoices & Packing Slips for WooCommerce automatically adds a PDF invoice to the order confirmation emails sent to your customers. You can also choose to download or print invoices and packing slips.


  • Email, print, or download PDF credit notes and proforma invoices.

  • Give custom titles and filenames to the PDF document.

  • Send out order notification emails to specified email addresses at specific order statuses.

  • Export PDF documents in bulk by date range or status.

  • Customize the shipping and billing address format to include additional custom fields, font sizes, etc.

  • Attach up to 3 static files (for example, a Terms & Conditions document) of your choice to the WooCommerce emails.

  • Create sequential invoice numbers with custom formatting.

  • Add custom fonts in multiple languages.


A free version is available on WordPress.org, the paid version starts at 59 Euros for one site license.

9. WooCommerce Stripe Payment Gateway

WooCommerce Plugins For Your E-Commerce Store

The WooCommerce Stripe Payment Gateway plugin is a complete payment tool to accept payments online from customers around the world. This platform is designed to maximize conversion at every step of the payment flow by reducing fraud using Machine Learning.

WooCommerce has its in-built payment system known as WooCommerce Payments. It gets its genealogy from Stripe, and you can call it a white-label version of the Stripe gateway. This means the Stripe branding is removed and replaced by WooCommerce. So what is the benefit of integrating the WooCommerce Stripe Payment Gateway plugin? It has two core benefits over the default WooCommerce Payments gateway- you can decide between country availability and it is more popular among users.


  • Accept a range of money cards directly on your store with the Stripe payment gateway for WooCommerce including Apple Pay, Google Pay, and Microsoft Pay for mobile and desktop.

  • The plugin enhances WooCommerce by allowing you to accept payments directly on your website using the Stripe API.

  • It has no setup fees, no monthly fees, or hidden costs.

  • It supports recurring payments for subscriptions.

  • It optimizes checkout flows to prevent fraud and maximize the frictionless one-click checkout experience.


This plugin is free to install for the WooCommerce store.

10. Swipecart- Mobile App Builder

5 Best WooCommerce Email Marketing Plugins In 2023

An app for your store is an additional revenue source and helps you to boost customer engagement. A mobile app has many benefits when compared to a website. But instead of maintaining a separate codebase for your website, you can now build an app for your store with the no-code technology.

Swipecart is a no-code app builder plugin for WooCommerce that allows you to build an iOS and Android app for your store in minutes without coding. It essentially connects all the data from your store to your app in real time.


  • Build an iOS and Android app without writing a single line of code.

  • Easy drag-and-drop editor to design your app.

  • Any changes you make on the website are reflected in the app in real time.

  • Custom app design with branding options.

  • Get a real-time preview of the changes you make in the app design.

  • User segmentation and push notification feature to boost app engagement.

  • Simplified onboarding and faster checkout.

  • Abandoned cart popup notification.

  • Integration with plugins and third-party tools.

  • Extensive tracking and data analysis to improve customer experience.


The pricing starts at $49 per month.

Wrapping Up

These were our 10 must-have WooCommerce plugins for your e-commerce store. Remember, these plugins are designed to provide additional functionality and customization options, making it easier for you to tailor your store to your unique needs. By carefully selecting and integrating the best plugins, you can optimize your e-commerce store, provide a seamless shopping experience, and ultimately drive greater success for your online business.